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Public Diplomacy, Web 2.0 & the 3D Web
The document discusses the history and current state of the web, including Web 2.0 and the emerging 3D Web. It describes how Sweden is using Web 2.0 for public diplomacy through social media and examples. Sweden has also created the Second House of Sweden in the virtual world of Second Life to experiment with using the 3D Web for communicating about Sweden. Some initial lessons learned are to focus on social events as native 3D content, and not to use the 3D Web for static content or develop it as if the real world.
