SEAT presented its strategy through 2025 to achieve sustainable profitability focused on three pillars: developing high profit margin models popular with customers, prioritizing customer satisfaction, and becoming the most attractive employer in Spain's automotive industry. The strategy includes launching four new models in the next two years and adapting production lines for new platforms. SEAT aims to streamline processes and focus on core operations to generate annual cost savings of 100 million euros while protecting investments in renewing product lines.

1. Strategy 2025
SEAT sketches forward-looking roadmap
/ The goal is to achieve sustainable profitability
/ Models with a high profit margin, customer satisfaction and most attractive
employer are the three pillars of the strategy
/ The brand will launch four new models in the next two years as scheduled
/ Investments begin on adapting Line 1 to a new platform
Martorell, 30/10/2015. - SEAT presented its roadmap until 2025. At today’s meeting to
address 550 executives and directors of the markets where SEAT operates, SEAT Board of
Directors Chairman Dr. Francisco Javier García Sanz and SEAT’s new Executive Committee
Chairman Luca de Meo announced the company’s strategy for the next ten years to achieve
the goal of sustainable profitability. The three pillars SEAT is going to focus on will be
developing models in growing segments with a high profit margin by applying the successful
formula Leon; prioritising customer satisfaction and being the most attractive employer in the
automotive industry in Spain.
At the presentation, Dr. Francisco Javier García Sanz reaffirmed the Volkswagen Group’s
commitment to SEAT: “Now is the time to act with a view to the medium and long term,
regardless of recent weeks’ news. The Volkswagen Group has full confidence in our plan for
the future and it is perfectly integrated in their strategy. The models we have announced for
the next two years will reach the market as scheduled and will contribute to SEAT’s
sustainable growth. And they are just the first step of this strategy”.
Likewise, Luca de Meo, who as of today is replacing Jürgen Stackmann at the helm of SEAT,
emphasised the contribution made the company’s workforce to the results obtained in recent
years: “I want to acknowledge the effort and dedication of all SEAT employees over the last
few years. From this day forward, I join SEAT with the same passion and commitment to the
brand that you have demonstrated. SEAT has the potential to design and produce high-
quality cars. We work consistently, we are passionate, fast, flexible and we have the
technology. I am convinced that the strategy we are presenting today will be a huge
success”.
Adaptations for the new platform
At the meeting, the company’s top management also presented the efficiency programme,
called LEAP, to be applied over the next two years to protect the company’s investment
schedule to renew the product lineup and continue to strengthen the brand. In this regard,
SEAT will begin to allocate investments to adapt the Martorell plant’s Line 1, where the Ibiza
range is produced, to a new platform. Work will be carried out in the Bodywork facility

2. between late December and mid January, which will cause interruptions to Line 1 and the
non-renewal of around 100 temporary placement contracts. This will be in addition to the 100
who were recruited last summer to cover holiday leaves on the Q3 line, whose contracts
terminate at the end of this year.
The company is on track to launch four new models in the next two years; the first, a compact
SUV, is expected in the first half of 2016 and will signal the brand’s debut in this segment.
The programme, which is expected to generate an annual cost savings of around 100 million
euros, will also enable the company to streamline processes, eliminate any expenditure that
do not affect the company’s core business operations and focus on activities that add value.
The main measures of the efficiency programme include, among others, the improvement of
SEAT is the only company with the full-range capacity to design, develop, manufacture and market cars in Spain. A
member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more
than 80% of its vehicles, and is present in 75 countries. In 2014 SEAT’s invoicing totalled almost 7.5 billion euros,
the highest figure in its history, with worldwide sales of 390,500 units.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de
Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company
produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo in the Czech Republic.
The multinational has a Technical Centre, which celebrates its 40th anniversary in 2015. This ‘knowledge hub’,
bringing together close to 1,000 engineers, aims to be the driving force behind innovation for the number one
industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT
undertakes and bases its activity on sustainability, namely reduction of CO2 emissions and energy efficiency.
SEAT Communications
Serafí del Arco
Head of Corporate Communications
T / +34 93 708 58 69
serafi.delarco@seat.es
http://seat-mediacenter.com
Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50
ezequiel.aviles@seat.es