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Written by: Mateo Rafael Tablado
Interview by: Rebecca D. Castrejon
Produced by: Diego Pesantez
Interviewee: Thierry Mahe, CEO of CNH Mexico
World Class
Equipment for Agriculture
CNH Mexico implements global standards to manufacture,
distribute and export products that meet farming needs..

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M A N U F A C T U R I N G G L O B A LCNH MEXICO
T
he beginning of CNH Mexico is traced
back 50 years, when entrepreneurship
met agricultural productivity. The
producer and assembler of agriculture tractors
began operations in 1981 as an initiative of the
Federal Government in collaboration with Ford
Motor Company.
During a privatization period in Mexico from
1988 to 1994, Grupo QUIMMCO acquired 60
percent of Fabrica de Tractores Agricolas. In a
parallel event, FIAT acquired Ford New Holland
and their industrial activity in the manufacture of
tractors. By 1993 the acquisition rebranded with
the name New Holland NV.
After a merger of New Holland and Case
tractors, CNH Global NV was formed, and by 2011
FIAT became the third participant of this fusion.
The company employs more than a thousand
workers at its production plant in Queretaro
(Mexico) for the manufacture and supply of
tractor parts. CNH Mexico also maintains its own
distribution network with in-house funds.
“We have suitable products that will satisfy the
needs of the local market,” said Thierry Mahe,
CEO of CNH Mexico in regards to the longevity of
the company.
For the past five years, Mahe has been leading
CNH Industrial off-road vehicle operations
in Mexico. Mahe is a mechanical engineer
graduated from Leeds Metropolitan University
in England, his additional studies include an
MBA in finance from Ecole de Management
de Normandie. He has 25 years of managing
experience and has been working with FIAT
since 2005.
Equipment that Meets Agriculture Needs
CNH’s catalog is defined by considering
customers’ needs, from tractors with plow
attachments, to foragers, harvesters, spreaders,
and equipment for other farming tasks. Due
to the company’s high production quality, the
manufacturing and sales volume has to be
large in order for them to be profitable. As a
consequence, CNH has successfully exported
CNH manufacturing plant, an affiliate of Grupo
QUIMMCO
New Holland Tractors
Key People
Thierry Mahe
CEO of CNH Mexico
Mahe is a mechanical
engineer graduated
from Leeds
Metropolitan University
in England, his
additional studies
include an MBA in
finance from Ecole
de Management de
Normandie.
He has 25 years of
experience and has
been working with FIAT
since 2005. He speaks
five languages; this is
one of his many abilities
that have granted Mahe
opportunities all over
the world.

4. CNH MEXICO
w w w. c n h m e x i c o . c o m . m x 8 1
M A N U F A C T U R I N G G L O B A L
equipment to more than 30 countries.
The operation in Mexico includes machining,
pre-assembly and metal-cutting processes
as well as pressing, welding and mounting of
products. The company also has a self-sufficient,
in-country marketing department and distribution
network.
“We are leaders in this market because of the
evolution of our products, these being closer to
the customers’ needs,” said Mahe.
Product Adaptability
CNH Mexico focuses on the production of
industrial machinery and off-road vehicles by
considering factors such as use, performance,
expected productivity and durability.
The Company’s tractors are now more complex
in terms of the options they can offer, as well as
the field of work and purpose for which they are
intended, including features such as GPS systems
and field adaptability.
“A brand with good products but without a
strong distribution network can not operate;
products and distribution are equal in
importance,” said Mahe.
Suppliers that Raise Standards
Farm tractor New
Holland
SUPPLIER PROFILE
SISTEMAS AUTOMOTRICES
DE MÉXICO (SISAMEX)
Sistemas Automotrices de México (SISAMEX) nace en 1975, es una
coinversión entre el grupo QUIMMCO y Meritor, Inc. con 3 plantas
manufactureras, 2 en Nuevo León y 1 en Jalisco.
Con más de 1900 trabajadores, somos un fabricante de componentes
automotrices para vehículos comerciales desde la clase 5 a 8 y para vehiculos
fuera de carretera dentro de los segmentos de construcción y agrícola.
Conformados por seis unidades de negocio, manufacturamos ejes, frenos,
cardanes, suspensiones y componentes relacionados para los segmentos
de mercado antes mencionados. Entre nuestras capacidades de proceso
están los maquinados especializados, tratamientos térmicos, soldaduras y
ensambles, entre otros.
Proveemos productos a clientes como John Deere, CNH Global, Caterpillar,
Magna, Detroit Diesel, Daimler y manufacturamos productos marca Meritor
para importantes armadores de equipo original como lo son International,
Daimler Trucks, Kenworth, Mercedes-Benz, Dina, entre otros.
En nuestra empresa la innovación es crear ideas que se transformen en
productos, procesos y servicios aceptados por el mercado, nuestro propósito
es visualizar oportunidades, desarrollarlas, implementarlas y comercializarlas,
por esta razón recientemente inauguramos nuestro Centro de Desarrollo
Tecnológico y Humano (CDTH).
Este Centro es una herramienta clave para la innovación, investigación
tecnológica y formación del elemento humano que, no sólo contribuirá a
fortalecer nuestra empresa, sino ayudará a formar un mejor país favoreciendo
el desarrollo de nuestra industria nacional.
Con más de 7,500 metros cuadrados de espacio, el CDTH alberga 7
laboratorios enfocados a la creación, validación y desarrollo de nuevos
productos y procesos del sector automotriz en México en la división de
vehículos pesados, así como de simulación y optimización de productos y
procesos actuales. Todo lo anterior soportado por un Capital Humano de 40
investigadores y técnicos preparados para operarlo.
Somos una Empresa Socialmente Responsable reconocida, sabemos que el
talento de nuestra gente es una de nuestras ventajas competitivas por lo que
impulsamos constantemente su desarrollo personal y profesional.
Visite nuestra página web: www.sisamex.com.mx

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CNH MEXICO M A N U F A C T U R I N G G L O B A L
CNH Mexico has adopted the World Class
Manufacturing system from its Italian corporate
entity, FIAT, which consists of technical and
management principles, establishing high levels
of quality and productivity in the production of off-
highway vehicles.
“The role of our suppliers has been key, we have
opened our doors to hear their innovative ideas in
the field of technology and our overall evolution,”
said the CEO.
Innovating Production
All technological developments we see in CNH
tractors respond to factors beyond productivity,
such as:
1. New tractors have a 99 percent reduction of
pollutant emissions thanks to the introduction
of Tier 4 engines, with comparable standards to
those used in the United States.
In the manufacturing
process of New Holland
machinery
“A brand with good products but without a strong
distribution network, can not operate; products and
distribution are equal in importance”
– Thierry Mahe, CEO of CNH Mexico
COMPANY NAME
Employees: Xxxxx
Established: Xxxx
Industry: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx.
Services: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx.
Ongoing Projects: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx
Management: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx
Website: address goes here as the last entry
SUPPLIER PROFILE

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M A N U F A C T U R I N G G L O B A LCNH MEXICO
2. Vehicles designed to enhance the driving
experience of the operator. An example of these
features is the optimization of productivity
depending on the process.
3. Automation / Robotics: Tractors and
machinery capable of adapting to the land in real
time. These advances are projected to increase
productivity by 15 to 20 percent.
“There is a fairly strong modernization in the
supply chain and we are expecting an interesting
growth in the coming years,” said Mahe.
Environmental Awareness
As a “Socially Responsible Company”, CNH
compiles with certificates such as ISO 14001;
but its most important contribution is the
aforementioned reduction of pollutants in vehicles
produced by CNH Industrial, which has gone from
a reduction of 70 percent to 99 percent over the
last two years.
“We have a larger collaboration with the
environment since the introduction of our greener
vehicles,” said the CEO.
Future Plans: A Greater Global Presence
CNH Mexico is looking to expand its products
and services to existing customers, as well as
increase exports. In order to increase exports to
50 countries, the company is planning to elevate
its production quota to 18,000 tractors per year
within the next two years.
“This company has evolved with globalization
challenges and stronger difficulties each day, and
now we are prepared to face them,” said Mahe.
Quality in the field thanks
to CNH de México CASE Tractors, one of
CNH’s brands

8. M A N U F A C T U R I N G G L O B A L
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CNH MEXICO
“We are leaders in this market
because of the evolution of our
products, these being closer to
the customers’ needs”
– Thierry Mahe, CEO of CNH Mexico
Company
Information
N A M E
CNH Mexico
I N D U S T RY
Tractors and farm
machinery
H E A D Q U A R T E R S
Queretaro,Queretaro,
Mexico
F O U N D E D
1964 under the name“Ford
TractoresAgricolas”
E M P L O Y E E S
1,200
R E V E N U E
USD $500 million
W E B S I T E
www.cnhmexico.com.mx
Celebrating 50 years of CNH de Mexico