18. IPO STRUCTURATION
■ AMOUNT
■ CASH-IN / CASH OUT
■ INSTITUTIONAL VS RETAIL INVESTORS
■ TYPOLOGY OF INVESTORS
■ PLACEMENT IN THE US, ASIA AND EUROPE
■ FREE FLOAT
■ LOCK-UP
■ SUBSCRIPTION COMMITMENTS
■ MARKET
■ TIMING
19. 4 STEPS TO IPO
Structuration
Timing
Documentation
Legal
Financial
statements &
information
VISA AND PLACEMENTMARKETINGEQUITY STORYPROSPECTUS
20. 4 STEPS TO IPO
VISA AND PLACEMENTMARKETINGEQUITY STORYPROSPECTUS
Business
Plan
Equity
Story
Research
report
Valuation
21. 4 STEPS TO IPO
VISA AND PLACEMENTMARKETINGEQUITY STORYPROSPECTUS
Pilot Fishing
Marketing
Material
Management
Training
Pre-Marketing
- Roadshow
Structuration
22. 4 STEPS TO IPO
VISA AND PLACEMENTMARKETINGEQUITY STORYPROSPECTUS
Documentation
related to the
IPO
Roadshows
IPO results
Aftermarket