7
Ben and Jerry’s
Cristina Downs
University of Phoenix
STR 581
October 30th, 2022
Ben and Jerry’s
Organization’s structure and future plans
Although it is owned by the British and Dutch conglomerate Unilever, its headquarters are in the United States. Ben and Jerry’s was first established in 1978 by Ben Cohen and Jerry Greenfield. The company's bread and butter manufactures frozen treats, including ice cream, frozen yogurt, sorbet, and ice cream novelties. The company's ultimate goal is to become a recognized leader in the dairy market (Marchese, 2020). They are looking to fill positions for research and development executives, consultants, and specialists in nutrition and diet. By doing so, they would be able to put their education, skill, and experience to good use in moving toward their goals.
Evaluation of the organization’s external and internal environments
EXTERNAL
INTERNAL
· The Food and Drug Administration has required stringent labelling standards to assure that products (like Ben & Jerry's) are safe and up to standard. (Ciszek et al., 2018).
· Due to import duties, Ben & Jerry's ice cream is more expensive in other countries, which hurts the company's international competitiveness.
· The health of the economy of Ben & Jerry's key markets is crucial to the company's success.
· Environmental considerations have a role in the prosperity of ice cream enterprises. Many sweets and ice creams are based on food components produced in agriculture, such as chocolate, milk, and bananas.
STRENGTHS- Ben & Jerry's is an internationally renowned and prosperous business that began in the United States. Europe and Asia, where concern for society and the environment is common parlance. In the past few years, Ben & Jerry's has given away at least $1.1 million of its pre-tax income to charitable organizations (Ciszek et al., 2018). In addition to fighting climate change, gun violence, and the extinction of family farms, the firm is participating in several other worthwhile endeavours.
WEAKNESSES- Former chief financial officer Stuart Wiles was found guilty of embezzling $300,000 from Ben & Jerry's. Because of the negative publicity generated by the Humane Society's claims that Michel Foods inhumanely handled hens, the company was forced to switch egg suppliers. There were several issues with the company, but incompetent management and an unclear purpose were particularly problematic. They have taken on more long-term debt since they have invested in previously acquired property and equipment at a much higher value. They also borrowed a large sum of money on a capital lease, spent more on advertising and promotion, and built up their administrative infrastructure to automate their production and stay up with the fierce competition.
OPPORTUNITIES- In today's health-conscious culture, consumers appreciate the increasing availability of fat-free and nutritious ice crea.
1. 7
Ben and Jerry’s
Cristina Downs
University of Phoenix
STR 581
October 30th, 2022
Ben and Jerry’s
Organization’s structure and future plans
Although it is owned by the British and Dutch conglomerate
Unilever, its headquarters are in the United States. Ben and
Jerry’s was first established in 1978 by Ben Cohen and Jerry
Greenfield. The company's bread and butter manufactures
frozen treats, including ice cream, frozen yogurt, sorbet, and ice
cream novelties. The company's ultimate goal is to become a
recognized leader in the dairy market (Marchese, 2020). They
are looking to fill positions for research and development
executives, consultants, and specialists in nutrition and diet. By
doing so, they would be able to put their education, skill, and
experience to good use in moving toward their goals.
Evaluation of the organization’s external and internal
environments
2. EXTERNAL
INTERNAL
· The Food and Drug Administration has required stringent
labelling standards to assure that products (like Ben & Jerry's)
are safe and up to standard. (Ciszek et al., 2018).
· Due to import duties, Ben & Jerry's ice cream is more
expensive in other countries, which hurts the company's
international competitiveness.
· The health of the economy of Ben & Jerry's key markets is
crucial to the company's success.
· Environmental considerations have a role in the prosperity of
ice cream enterprises. Many sweets and ice creams are based on
food components produced in agriculture, such as chocolate,
milk, and bananas.
STRENGTHS- Ben & Jerry's is an internationally renowned and
prosperous business that began in the United States. Europe and
Asia, where concern for society and the environment is common
parlance. In the past few years, Ben & Jerry's has given away at
least $1.1 million of its pre-tax income to charitable
organizations (Ciszek et al., 2018). In addition to fighting
climate change, gun violence, and the extinction of family
farms, the firm is participating in several other worthwhile
endeavours.
WEAKNESSES- Former chief financial officer Stuart Wiles was
found guilty of embezzling $300,000 from Ben & Jerry's.
Because of the negative publicity generated by the Humane
Society's claims that Michel Foods inhumanely handled hens,
the company was forced to switch egg suppliers. There were
several issues with the company, but incompetent management
and an unclear purpose were particularly problematic. They
have taken on more long-term debt since they have invested in
previously acquired property and equipment at a much higher
value. They also borrowed a large sum of money on a capital
lease, spent more on advertising and promotion, and built up
3. their administrative infrastructure to automate their production
and stay up with the fierce competition.
OPPORTUNITIES- In today's health-conscious culture,
consumers appreciate the increasing availability of fat-free and
nutritious ice cream and frozen yogurt options. Products free of
common food allergens, such as gluten and peanuts, are in high
demand. In the past, Ben & Jerry's may have been the first
company in the United States to provide HFC-free freezers to
supermarkets. They can enter new markets, such as those selling
weight reduction products, by acquiring relevant firms (Ciszek
et al., 2018). Then, they may increase their presence in regions
where similar sectors and fashions are flourishing, such as
Europe.
THREATS -
Their target market changes product
preferences frequently. Sales have stagnated due to declining
family sizes and discretionary spending. Fattening desserts
worry consumers—Ben and Jerry's target market read nutrition
labels. Food contamination, especially e-coli, is always a risk.
Nestle, Kraft Foods, Dunkin Donuts, and Dean Foods are
prominent competitors. Global food firms with comparable
goods and grocery store brands compete with them. To survive
in the current economy, many of their competitors are
combining.
People plan and the achievement of a diverse workforce
It is excellent that Ben & Jerry's Rope flavour has become a
symbol for people of many races, religions, and cultures (Lim et
al., 2021). They want to create a better, more suitable and
inclusive organization by fostering an environment where
diversity is embraced and seen as the firm's most significant
advantage. They have formed an Equity Team to oversee the
initiative and made substantial headway.
4. Corporate social responsibility and environmental sustainability
· With time, Ben & Jerry's hopes to use their business as a
vehicle for advancing causes of social justice and global
harmony. Increasing their purchases of Fair Trade ingredients
might help them do that, contributing to greater economic and
social justice (Sharma, 2019) and promoting Global Sustainable
Dairy Products as a Frontrunner in Sustainable Dairy Farming
Practices with Milk Suppliers around the World to Guarantee
Strict Control and Regulation of Cloning.
· Finding an alternative to the ubiquitous plastic ice cream
container is a significant priority for the company regarding its
environmental impact. They say all the packaging must be made
without any petroleum products. Everything must be recyclable,
biodegradable, or reusable by 2025. The company has been
working to lessen its impact on the environment for some time,
but it knows it can still do more.
References
Marchese, D. (2020). Ben & Jerry's Radical Ice Cream Dreams.
Ciszek, E., & Logan, N. (2018). Challenging the dialogic
5. promise: How Ben & Jerry’s support for Black Lives Matter
fosters dissensus on social media.
Journal of Public Relations Research,
30(3), 115-127.
Lim, J. S., & Young, C. (2021). Effects of issue ownership
perceived fit, and authenticity in corporate social advocacy on
corporate reputation.
Public Relations Review,
47(4), 102071.
Sharma, E. (2019). A review of corporate social responsibility
in developed and developing nations.
Corporate Social Responsibility and Environmental
Management,
26(4), 712–720.
Tables of Contents
1. Internship summary
…………………………………………………………………………
……………………3
6. 2. About alfalak
…………………………………………………………………………
………………………………4
3. Alfalak company
structure………………………………………………………………
……………………….8
4. Internship activities
…………………………………………………………………………
…………………….9
5. Anassessment of the
internship……………………………………………………………
………………… 13
6. Conclusions
…………………………………………………………………………
…………………………………. 15
7. Appendices & Supplementar ymaterial
………………………………………………………………….. 16
8. References
…………………………………………………………………………
………………………………….. 17
7. 1. INTERNSHIP SUMMARY
Before reviewing the content of this field report, I am pleased
to thank the supervisor and the team of
the Al Falak Electronic Equipment & Supplies Co who have
unhesitatingly helped me to practice my
internship program at one of the Kingdom's best known
companies (Al Falak Electronic Equipment &
Supplies Co). In practice, I was able to gain a great deal of
knowledge and experience by meeting the
challenges And, competitive analysis, comparison of inventory,
preparation and execution of marketing
campaigns and management and coordination of social media
accounts was a period rich in knowledge
of myself and my ability to give and desire knowledge and
search for information with passion, with a
multi-activity company across the Middle East, the al falak
main goal was to find comprehensive
solutions. has excelled in its way of combining IT consulting
and IT redevelopment arrangements. The al
8. falak educational cadre is an elite group of qualified experts,
who are adept at information technology
and the introduction and acceptance of what's new and new in
programming.
2. ABOUT ALFALAK
Al-Falak Electronic Equipment and Supplies Company
is headed by Mr. Ahmed A. Ashadawi, our current President and
CEO.
AL Falak Core Values
Quality:
We strive to deliver the highest possible standards of expertise
and quality in the services provided to
our clients. We commit to excellence in all our endeavors.
Customer Satisfaction:
We proactively reach out to our customers and ensure their
satisfaction through the value added
services we offer. We focus on success and results.
Open book, open door policy:
Open, honest communication between managers and employees
is a day-to-day business practice.
Issues are promptly raised and resolved, and communication
flows across all levels of the company.
Openness is essential to quickly resolve customer concerns and
9. recognize business issues as they
arise.
Continuous training & Career development:
We are confident that employee training, development and
education provide increased productivity,
knowledge, loyalty, and contribution.
Honesty, integrity, & respect:
We strive to practice the highest ethical standards by honoring
our commitments and treating everyone
with trust, compassion, and respect, creating the best possible
work environment. We take ownership,
responsibility, and accountability for our actions and
commitments.
Encourage new ideas and share thoughts:
Our aim is to continually learn, and share ideas and knowledge
to encourage inspiring and cooperative
efforts at every level across all activities in the company.
2.ABOUT ALFALAK
Company history, complete title and mailing address, and
related web links.
Since1981,company provides corporate PC services together
10. with system integration, knowledge
networking and configuration of gateways; provides info
technology consulting and outsourcing services;
provides package solutions together with antivirus and business
intelligence applications.
Title: Al-Falak Electronic Equipment & Supplies
Company
Email: [email protected]
ALFALAK WEBSITES
- Main website
www.alfalak.com
- Online Store
www.iphady.co
m
- Online Store
www.lifestyley.com
- Online Store
www.techstyle.com
- Electronic Software Download
www.b2b.efalak.com
- Cloud
11. Solution
Provider
www.csp.alfalak.com
The main shareholders
Al-Falak equipment & provides Company we’re placed in Saudi
Arabia with a non-public possession back in 1981. It’s Primary
Sector
is informational technology.
mailto:[email protected]
http://www.alfalak.com/
http://www.iphady.com/
http://www.iphady.com/
http://www.lifestyley.com/
http://www.techstyle.com/
http://www.b2b.efalak.com/