Susan Student History and Analysis of Design March 6, 2016 Rational for Milestone 2—Pages 2 & 3 Massimo Vignelli was an Italian graphic designer and industrial designer known for designing the signage and map for the New York City subway. A prolific designer, he mastered design in many disciplines including package, furniture, showroom, and warehouse design. Vignelli was primarily a modernist and worked with designs that were simple but effective (Famous Graphic Designers). Cave paintings appeared in Lascaux, France as early as 15,000 BC. Early humans most likely created these primitive paintings to record the world around them (The Art Institute of Pittsburgh). The Cueva de las Manos, which means “Cave of Hands,” is located in Patagonia Region of Argentina. The images in the caves are stencils of human hands as well as paintings of different animals. It has been estimated that the paintings were created between 13,000 and 9,500 years ago (UNESCO). They are similar to the paintings found in Lascaux, France. For the execution of the spread, Helvetica Neue was selected. The font is simple, like the designs of Vignelli, and timeless, like the cave paintings depicted in the spread. Here is a sample of Helvetica Neue: Vignelli once said, “If you do it right, it will last forever” (AZ Quotes). Clearly, the primitive artists of Argentina were doing something right. Their paintings have stood the test of time and continue to fascinate humans thousands of years later. Like Vignelli’s designs, the paintings were simple, elegant, and timeless. Citations “Massimo Vignelli.” Famous Graphic Designers. Famous Graphic Designers. Web. 5 March 2016. “Primitive Expressions.” History and Analysis of Design. The Art Institute of Pittsburgh Online. Web. 5 March 2016. “Cueva de las Manos, Rio Pituras.” Whc.unesco.org. UNESCO World Heritage Centre. Web. 5 March 2016. Azquotes. AZ Quotes. Web. 5 March 2016. ...

1. Susan Student
History and Analysis of Design
March 6, 2016
Rational for Milestone 2—Pages 2 & 3
Massimo Vignelli was an Italian graphic designer and industrial
designer known for designing the signage and map for the New
York City subway. A prolific designer, he mastered design in
many disciplines including package, furniture, showroom, and
warehouse design. Vignelli was primarily a modernist and
worked with designs that were simple but effective (Famous
Graphic Designers).
Cave paintings appeared in Lascaux, France as early as 15,000
BC. Early humans most likely created these primitive paintings
to record the world around them (The Art Institute of
Pittsburgh).
The Cueva de las Manos, which means “Cave of Hands,” is
located in Patagonia Region of Argentina. The images in the
caves are stencils of human hands as well as paintings of
different animals. It has been estimated that the paintings were
created between 13,000 and 9,500 years ago (UNESCO). They
are similar to the paintings found in Lascaux, France.
For the execution of the spread, Helvetica Neue was selected.
The font is simple, like the designs of Vignelli, and timeless,
like the cave paintings depicted in the spread. Here is a sample
of Helvetica Neue:
Vignelli once said, “If you do it right, it will last forever” (AZ
Quotes). Clearly, the primitive artists of Argentina were doing
something right. Their paintings have stood the test of time and

2. continue to fascinate humans thousands of years later. Like
Vignelli’s designs, the paintings were simple, elegant, and
timeless.
Citations
“Massimo Vignelli.” Famous Graphic Designers. Famous
Graphic Designers. Web. 5 March 2016.
“Primitive Expressions.” History and Analysis of Design. The
Art Institute of Pittsburgh Online. Web. 5 March 2016.
“Cueva de las Manos, Rio Pituras.” Whc.unesco.org. UNESCO
World Heritage Centre. Web. 5 March 2016.
Azquotes. AZ Quotes. Web. 5 March 2016.