media-kit-Delhi+Metro

1. Delhi’s Pride AMetro Ride
A Presentation on TRAIN WRAPS & inside
TRAIN BRANDING
DELHI METRO

2. INTRODUCTION
 Delhi, NCR is the 7th biggest urban agglomeration in the
world with a population of 23 million people.
 Delhi Metro is the lifeline of the NCR and connects
Delhi, Gurgaon, Noida, Faridabad and Ghaziabad.
 DMRC made operational its first section of Phase-I on
25th Dec 2002.

4. OPERATIONAL CORRIDORS
Source :DMRC
At Present
Corridors Total No. of
Stations
U/G
(In KM)
Elevated
(In KM)
At Grade
(In KM)
Total
Length
(In KM)
Line -1 (Dilshad Garden to Rithala) 21 0 20.59 4.5 25.09
Line-2 (Samaypur Badli to Huda City Center) 37 23.70 25.73 0 49.43
Line-3 (Dwarka to Noida City Center) 44 3.13 44.64 2.17 49.94
Line-4 (Yamuna Bank to Vaishali) 7 0 8.74 0 8.74
Line-5 (Mundka to Inderlok / Kirti Nagar) 16 0 18.81 0 18.81
Line-6 (Kashmere Gate to Escorts Mujesar) 32 15.47 27.93 0 43.40
(Airport Express link) 6 15.70 7 0 22.70
Line-7 (Majlis Park to Dhaula Kuan) 12 0 21.00 0 21.00
Line-8 (Janakpuri West to Botancial Garden) 25 23.8 14.43 0 38.23
Grand Total 200 81.8 188.87 6.67 277.34

5.  2.18 minutes frequency during peak hours.
 Trains operated from 6 am to 11.30 pm
 Ridership 28 lakh per day
 19 hours of operation
 Diversified customer base
 Wide range of opportunity
 Clean Environment
Present Day Train Services

6. GENDER-WISE DISTRIBUTION
Gender wise Out of 24.59% female passengers only 26.30%
travelled with the family/friends and 73.70%
travelled alone i.e. 18.12% of total passenger.
Female Passenger Bifurcation
Yester year:
Male: 70.71% Female: 29.29%
Yester year:
Travelling alone: 86.48% Others:13.52%
25.32% of total passenger.
Female
24.59%
Male
75.37%
Third
Gender
0.05%
73.70%
26.30%
0.00%
20.00%
40.00%
60.00%
80.00%
Alone With
family/friend/other

7. AGE-WISE DISTRIBUTION
Source :DMRC
Age Group
•It is seen that max. 53.54% are in the age group of 20-30 years.
•92.57% are below age of 40 years.
•2.24% are above 50, of which 0.72% above 60.
Yester year:
20-30 years:47%
Below 40 years: 88%
Above 50 years: 4% & above 60 years: 1%
UPTO
20
8.60%
20 TO 30
53.54%
30 TO 40
30.42%
40 TO 50
5.19%
50 TO 60
1.52%
ABOVE 60
0.72%

8. QUALIFICATION WISE PARTICIPATION
96.42% of total participant are literate in which max. 66.24% commuters are graduate.
14327
70498
17794
3808
0
10000
20000
30000
40000
50000
60000
70000
80000
Under Graduate Graduate Post Graduate None
Source :DMRC

9. “How commuters reach the
stations generally?”
23.43% of total participants
use their Own Vehicle to
reach metro station closely
followed by 21.15% who
come by auto rickshaw.
Yester year:
Max. by Own vehicle: 20.32% followed by
participated commuters.
Foot
8.73%
Bus
11.17%
Metro
Feeder
6.19%
Auto
21.15%
E-rickshaw
17.84%
Cycle
rickshaw
7.85%
Own Vehicle
23.43%
Taxi
2.73%
Bi-cycle
0.90%
LAST MILE CONNECTIVITY
Source :DMRC

10. OCCUPATION-WISE DISTRIBUTION
Occupation wise
Service Class Bifurcation
It is observed that max. 62.84% are
from service class.
Yester year:
Max. in Service: 61.29%
Govt: 22.01% Private: 77.99%
Service
62.84%
Busines
s
15.15%
Student
16.55%
Retired
0.91%
Unemplo
yed
4.56%
30.62%
69.38%
0.00%
20.00%
40.00%
60.00%
80.00%
Government Private
Source :DMRC

11. BASIC
PHON
E
16%
SMART
PHONE
84%
84% of commuters are the smart
phone users.
Yes
58%
No
42%
Do you use Head Phone/Ear Phone
while travelling in Metro Station/Train?
58% has given the positive
response for using the same while
in metro.
What Kind of Phone do you use?
MOBILE PHONE / HEAD PHONE
Source :DMRC

12. Total number of Rotem Trains (8 Bogies) : 2 {2 motorized (First and last) and 6 trailers}
Total number of BT Trains (6 Bogies) : 12 {2 motorized (First and last) and 4 trailers}
Total number of BT Trains (8 Bogies) : 50 {2 motorized (First and last) and 6 trailers}
Reserved Bogies for Ladies : Every First & Last Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 19.91 lac
 Total route length : 49.43 km (23.70 Km Underground & 25.73 km Elevated)
 Total number of Stations : 37 (20 Stations Underground & 17 Stations Elevated)
Travel time : 75/80 Minutes
 Average trips per Train per day : 11-12 Times (one way)
 Frequency : 2-3 minutes in peak time
crisscrossing North Delhi, CONNAUGHT PLACE, Central & South Delhi & Gurgaon
Trains Available For Inside branding: 64
Trains Available For Wrapping: 8
Stations Name:
Samaypur Badli, Rohini Sec 18 &19, Haiderpur Badli Mor, Jahangirpuri, Adarsh Nagar, Azad Pur, Model Town, GTB Nagar,
Vishwa Vidyalaya, Vidhan Sabha, Civil Lines, Kashmere Gate, Chandni Chowk, Chawri Bazar, New Delhi, Rajiv Chowk, Patel
Chowk, Central Sectt., Udyog Bhawan, Race Course, Jor Bagh, I.N.A, A.I.I.M.S, Green Park, Hauz Khas, Malviya Nagar,
Saket, Qutab Minar, Chhatarpur, Sultanpur, Ghitorni, Arjan Garh, Guru Dronacharya, Sikandarpur, MG Road, IFFCO Chowk,
Huda City Centre Source :DMRC

13. Total number of Rotem Trains (8 Bogies) : 31 {2 motorized (First and last) and 6 trailers}
Total number of BT Trains (6 Bogies) : 9 {2 motorized (First and last) and 4 trailers}
Total number of BT Trains (8 Bogies) : 31 {2 motorized (First and last) and 6 trailers}
Reserved Bogies for Ladies : Every First & Last Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 20.95 lac
 Total route length : 58.68 km (3.13 Km Underground & 55.55 km Elevated)
 Total number of Stations : 51 (4 Stations Underground & 47 Stations Elevated)
Travel time : 80/90 Minutes
 Average trips per Train per day : 10-11 Times (one way)
 Frequency : 2-3 minutes in peak time
IMPORTANT FACTS about Line - 3 & 4 (blue line)
(Dwarka to Noida / Vaishali)
crisscrossing West, Central Delhi, Connaught Place, East Delhi & Noida
Trains Available For Inside branding: 71
Trains Available For Wrapping: 9
Stations Name:
Dwarka Sec 21 - Dwarka Sec 8 - Dwarka Sec 9 - Dwarka Sec 10 - Dwarka Sec 11 - Dwarka Sec 12 - Dwarka Sec 13 - Dwarka
Sec 14 Dwarka - Dwarka Mor - Nawada - Uttam Nagar West - Uttam Nagar East - Janakpuri West - Janakpuri East - Tilak
Nagar - Subhash Nagar - Tagore Garden - Rajouri Garden - Ramesh Nagar - Moti Nagar - Kirti Nagar - Shadipur - Patel Nagar
- Rajendra Place - Karol Bagh - Jhandewalan - R.K. Ashram Marg - Rajiv Chowk - Barakhamba Road - Mandi House - Pragati
Maidan - Indraprastha - Yamuna Bank.
To Noida- Akshardam Temple - Mayur Vihar I - Mayur Vihar Ext. - New Ashok Nagar - Noida Sec 15 - Noida Sec 16 - Noida
Sec 18 - Botanical Garden - Golf Course - Noida City Centre (Sector 32).
To Vaishali- Laxmi Nagar - Nirman Vihar - Preet Vihar - Karkarduma - Anand Vihar ISBT- Kaushambi - Vaishali.
Source :DMRC

14. Total number of Rotem-2 Trains (4 Bogies) : 23 {2 motorized (First and last) and 2 trailers}
Reserved Bogies for Ladies : One Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 2.06 lac
 Total route length : 18.81 km (Elevated)
 Total number of Stations : 16 (Elevated)
Travel time : 28/30 minutes
 Average trips per Train per day : 26-27 Times (one way)
 Frequency : 3-4 minutes in peak time
IMPORTANT FACTS about Line - 5 (GREEN line)
(mundka to inderlok / KIRTI NAGAR)
crisscrossing North West & West Delhi
Trains Available For Inside branding: 23
Trains Available For Wrapping: 2
Stations Name:
Mundka, Rajdhani Park, Nangloi Railway Station, Nangloi, Surajmal Stadium, Udyog Nagar, Peera Garhi, Paschim Vihar
(West), Paschim Vihar (East), Madi Pur, Shivaji Park, Punjabi Bagh, Ashok Park Main & Inderlok
To Kirti Nagar:- Satguru Ram Singh Marg & Kirti Nagar
Source :DMRC

15. Total number of Rotem-2 Trains (6 Bogies) : 44 {2 motorized (First and last) and 4 trailers}
Reserved Bogies for Ladies : One Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 5.57 lac
 Total route length : 43.40 km (15.47 Km Underground & 27.93 km Elevated)
 Total number of Stations : 32 (11 Stations Underground & 21 Stations Elevated)
Travel time : 71 minutes
 Average trips per Train per day : 14-15 Times (one way)
 Frequency : 3-4 minutes in peak time
IMPORTANT FACTS about Line - 6 (voilet line)
(KASHMERE GATE to ESCORTS MUJESAR - faridabad)
crisscrossing Central Delhi & south Delhi
Trains Available For Inside branding: 44
Trains Available For Wrapping: 4
Stations Name:
Kashmere Gate, Lal Qila, Jama Masjid, Delhi Gate, ITO, Mandi House, Janpath, Central Secretariat, Khan Market, Jawaharlal
Nehru Stadium, Jangpura, Lajpat Nagar, Moolchand, Kailash Colony, Nehru Place, Kalkaji Mandir, Govind Puri, Okhla, Jasola
Apollo, Sarita Vihar, Mohan Estate, Tughlakabad, Badarpur, Sarai, NHPC Chowk, Mewla Maharajpur, Sector 28, Badkhal Mor,
Faridabad Old, Neelam Chowk Ajronda, Bata Chowk & Escorts Mujesar - Faridabad
Source :DMRC

16. Total number of Rotem-3 Trains (6 Bogies) : 29 {2 motorized (First and last) and 4 trailers}
Reserved Bogies for Ladies : One Bogie
Seating Capacity per bogie : 56 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day :
 Total route length : 38.23 km (23.8 Km Underground & 14.43 km Elevated)
 Total number of Stations : 25 (15 Stations Underground & 10 Stations Elevated)
Travel time :
 Average trips per Train per day :
 Frequency : 3-4 minutes in peak time
IMPORTANT FACTS about Line - 8 (magenta line)
(janakpuri west to botanical garden)
Crisscrossing West Delhi, south Delhi & noida
Trains Available For Inside branding: 29
Trains Available For Wrapping: 3
Stations Name:
Janakpuri West, Dabri Mor, Dhasrath Puri, Palam, Sadaar Bazaar Cantonment, Terminal 1 IGI Airport, Shankar Vihar, Vasant
Vihar, Munirka, R.K Puram, IIT Delhi, Hauz Khas, Panchsheel Park, Chirag Delhi, Greater Kailash, Nehru Enclave, Kalkaji
Mandir, Okhla NSIC, Sukhdev Vihar, Jamia Millia Islamia, Okhla Vihar, Jasola Vihar Shaheen Bagh, Kalindi Kunj, Okhla Bird
Sanctuary & Botanical Garden
Source :DMRC

17. Lines Route
LINE – 3 & 4
(BLUE LINE)
(DWARKA TO NOIDA /
VAISHALI)
Line – 5
(green line)
(mundka to inderlok
/ kirti nagar)
line – 6
(violet line) (KASHMERE GATE to escorts mujesar, faridabad)
Line-8
(magenta line)
(janakpuri west to botanical
Garden)
TRAIN WRAPS
Available on

18. Giant Moving Billboard - Can’t be ignored
A modern & new medium that turns heads
Delivers the entire city/ region than just a
street / locality
Immediate & noticeable response
Fast & effective brand awareness..
Beats Clutter
High Visibility- Prominent size
Delivers a varied audience both fixed and
floating population
Powerful environment
Mass appeal
Cost Efficient- Long Shelf Life
Delivers both captive & transit audience
Higher OTS- higher retention
Excellent support medium (reinforcing)
WHY train wraps?

23. Rate for Train Wrapping
Available on
 For 6 Coaches:- Rs. 35 Lakh Per Train Per Month
Rs. 9 Lakh Per Train for Mounting & Printing Charges
Taxes will be extra as applicable
Card Rates
 For 8 Coaches:- Rs. 46 Lakh Per Train Per Month
Rs. 12 Lakh Per Train for Mounting & Printing Charges
For Line-2, 3 & 4
 Total Area is covered- Approx. 6600 sq.ft.
for (6 coaches)
 Per coach- Approx. 1100 sq.ft .
For Line-6 & 8
 Total Area is covered- Approx. 6000 sq.ft.
for (6 coaches)
 Per coach- Approx. 1000 sq.ft .
LINE – 3 & 4 (BLUE LINE), Line-6 (violet line) & Line-8 (magenta line)

24. Rate for Train Wrapping
Available on
Card Rates
 For 4 Coaches:- Rs. 15 Lakh Per Train Per Month
Rs. 6 Lakh Per Train for Mounting & Printing Charges
Taxes will be extra as applicable
For Line 5
 Total Area is covered- Approx. 6000 sq.ft.
for (6 coaches)
 Per coach- Approx. 1000 sq.ft .
Line-5 (green line)

25. Lines Route
LINE – 3 & 4
(BLUE LINE)
(DWARKA TO NOIDA /
VAISHALI)
Line – 5
(green line)
(mundka to inderlok
/ kirti nagar)
line – 6
(violet line) (KASHMERE GATE to escorts mujesar, faridabad)
Line-8
(magenta line)
(janakpuri west to botanical
Garden)
INSIDE TRAIN BRANDING
Available on

26. Reaches consumers on the move
Captive audience
Prominent size - easily noticeable
Clutter free
Impactful environment
Mass appeal - convenient medium
Economical
In underground - no outside view
Higher frequency - higher retention
Excellent support medium
(reinforcing)
WHY ADVERTISE Inside DELHI METRO ?

29. Details of ROTEM TRAINS available ON LINE- 2 & 3/4
AD Panels on inside walls of Metro Coaches
NO. OF PANELS: 82 panels in each train with 6 coaches
110 panels in each train with 8 coaches
Division: 13 Panels each in First & Last coach and 14
Panels each in Middle coaches
SIZE: 514mm(width) x 204mm(height)
(Non back-lit but sufficiently bright interiors)
Rs. 5555/- Per Panel Per Month*
COSTING
Option No. of Panels
Rate
Per Month
Fabrication &
Installation Charges
Total Costing
Per Month
Per Bogie 13/14 75000/- 2025/- 77025/-
6 Bogies 82 450000/- 12300/- 462300/-
8 Bogies 110 600000/- 16500/- 616500/-
Taxes will be extra as applicable

30. Detail s of BOMBARDIER TRAINS available ON LINE – 2 & 3/4
AD Panels on inside walls of Metro Coaches
NO. OF PANELS: 74 Lower Panels + 98 Upper Panels
each in a train with 6 coaches
98 Lower Panels + 132 Upper Panels each in
a train with 8 coaches
Division of Lower Panels: 13 Panels each in First & Last
coach and 12 Panels each in Middle coaches
Division of Upper Panels: 15 Panels each in First & Last
coach and 17 Panels each in Middle coaches
Size of Lower Panel: 417mm(width) x 592mm(height)
Size of Upper Panel: 767mm(width) x 109mm(height)
(Non back-lit but sufficiently bright interiors)
Rs. 22000/- Per Panel Set Per Month*
1 Panel Set Contains:- 2 Lower Panels + 2 or 3 Upper Panels
Option
No. of Panel
Sets
Rate
Per Month
Fabrication &
Installation Charges
Total Costing
Per Month
Per Bogie 6 Sets 132000/- 6000/- 138000/-
6 Bogies 37 Sets 814000/- 37000/- 851000/-
8 Bogies 49 Sets 1078000/- 49000/- 1127000/-
Taxes will be extra as applicable
COSTING

31. Details of rotem -2 TRAINS available ON LINE – 5
AD Panels on inside walls of Metro Coaches
NO. OF PANELS:
48 Lower Panels + 40 Upper Panels each in
a train with 4 coaches
Division of Lower Panels: 12 Panels in each coach
Division of Upper Panels: : 10 Panels in each coach
Size of Lower Panel: 534mm(width) x 530mm(height)
Size of Upper Panel: 1090mm(width) x 204mm(height)
890mm(width) x 204mm(height)
700mm(width) x 204mm(height)
(Non back-lit but sufficiently bright interiors)
Rs. 15000/- Per Panel Set Per Month*
1 Panel Set Contains:- 2 Lower Panels +1 or 2 Upper Panels
Option
No. of Panel
Sets
Rate
Per Month
Fabrication &
Installation Charges
Total Costing
Per Month
Per Bogie 6 90000 6000 96000
4 Bogies 24 360000 24000 384000
Taxes will be extra as applicable
COSTING

32. Details of rotem -2 TRAINS available ON LINE – 6
AD Panels on inside walls of Metro Coaches
NO. OF PANELS:
72 Lower Panels + 60 Upper Panels each in
a train with 6 coaches
Division of Lower Panels: 12 Panels in each coach
Division of Upper Panels: : 10 Panels in each coach
Size of Lower Panel: 534mm(width) x 530mm(height)
Size of Upper Panel: 1090mm(width) x 204mm(height)
890mm(width) x 204mm(height)
700mm(width) x 204mm(height)
(Non back-lit but sufficiently bright interiors)
Rs. 22000/- Per Panel Set Per Month*
1 Panel Set Contains:- 2 Lower Panels + 1 or 2 Upper Panels
Option
No. of Panel
Sets
Rate
Per Month
Fabrication &
Installation Charges
Total Costing
Per Month
Per Bogie 6 132000 6000 138000
6 Bogies 36 792000 36000 828000
Taxes will be extra as applicable
COSTING

33. Details of rotem -3 TRAINS available ON LINE – 8
AD Panels on inside walls of Metro Coaches
NO. OF PANELS:
72 Panels each in a train
with 6 coaches
Division of Pre-fabricated Panels:
12 Panels in each coach
Size of Panel: 508 mm(width) x 338mm(height)
(Non back-lit but sufficiently bright interiors)
Option
No. of
Panels
Rate
Per Month
Fabrication &
Installation Charges
Total Costing
Per Month
Per Bogie 12 100000 3000 103000
6 Bogies 72 600000 18000 618000
Taxes will be extra as applicable
COSTING
Rs. 8333/- Per Panel Per Month*

34. PANELS DETAIL INSIDE DELHI
METRO TRAINS
Metro
Line
Route Size Train Type
No of
Trains
No. of
Bogies
Per Train
Total
Bogies
No. of
Panels
Per Train
Total
Panels
Rate Card
Per Bogie
Per Month
Rate Card
Per Train
Per Month
2
Samaypur
Badli to Huda
City Centre
514mm x 204mm Rotem 2 8 16 110 220 75000 600000
417mm x 592mm
Bombardier
12 6 72
74 888
132000 814000
Lower Panel 98 1176
767mm x 109mm
50 8 400
98 4900
132000 1078000
(Yellow Line) Upper Panel 132 6600
3 & 4
Dwarka to
Noida City
Centre/
Vaishali
514mm x 204mm Rotem 31 8 248 110 3410 75000 600000
417mm x 592mm
Bombardier
9 6 54
74 666
132000 814000
Lower Panel 98 882
767mm x 109mm
31 8 248
98 3038
132000 1078000
(Blue Line) Upper Panel 132 4092
Contd..
Taxes will be extra as applicable

35. PANELS DETAIL INSIDE DELHI
METRO TRAINS
Metro
Line
Route Size
Train
Type
No of
Trains
No. of
Bogies
Per Train
Total
Bogies
No. of
Panels
Per Train
Total
Panels
Rate Card
Per Bogie
Per Month
Rate Card
Per Train
Per Month
5
Mundka to
Inderlok/ Kirti
Nagar
534mm x 530mm
Rotem-2
23 4 92
48 1104
90000 360000
Lower Panel
1090mmx204mm
40 920
890mmx204mm
700mmx204mm
(Green Line) Upper Panel
6
Kashmere Gate to
Escorts Mujesar,
Faridabad
534mm x 530mm
Rotem-2
44 6 264
72 3168
132000 792000
Lower Panel
1090mmx204mm
60 2640
890mmx204mm
700mmx204mm
(Violet Line) Upper Panel
8
(Janakpuri West to
Botanical Garden)
508 mmx338mm
Rotem-3 29 6 174 72 2088 100000 600000
Panels
(Magenta Line)
231 1568 35792
Taxes will be extra as applicable
Note :- The space availability will be given at the time of final booking/ confirmation.

36.  All BOOKINGS ARE SUBJECT TO CONFIRMATION BY THE COMPANY.
 PAYMENT OF DISPLAY & OTHER CHARGES PAYABLE IN ADVANCE.
 MINIMUM CONTRACT PERIOD IS OF 3 MONTHS.
 RATES CAN BE REVISED WITHOUT PRIOR NOTICE.
 NO CANCELLATION WILL BE ACCEPTED DURING THE CONTRACT PERIOD.
 TAXES EXTRA AS APPLICABLE.
Terms and Conditions

37. Call us today to get your brandnoticed fast and effectively.