Bis presentation on IKEA

1. BIS Report
Yuqi Lou 2417949
(Design it, 2011)

2. BibliographyIKEA Market Strategy
IKEA Founder
OUTLINE
IKEA history

3. IKEA Founder
。
(SVT NYHETER, 2018)
Ingvar founded IKEA at the age of
seventeen, and opened his first IKEA store
in 1958.

4. IKEA history
(WIKIMEDIA COMMONS-Map of IKEA stores)
Ingvar founded IKEA at the age of
seventeen, and opened his first IKEA
store in 1958. The company started to
expand its operation at the year of
1963 in Norway. In 2018, inter IKEA
systems reported that IKEA has
become a multi-national corporation
with 424 stores located in 52 markets.
(Inter IKEA systems B.V., n.d.)
It has 26 corporations located in
China.

5. Humaniz
ed
Service
It seems that that furniture industry spends more than
half of the cost on assembly. If a consumer select a
piece of furniture and shift it home and assemble it by
him, then more than fifty percent of the cost is
removed. (Gummesson, et al., 2014) 。
Install by yourself
It is seems that IKEA adapted supermarket
idea into selling durable furniture. with kids.
(Gummesson, et al., 2014)
Supermarket Idea
Humanized Service
IKEA Market Strategy
Russia is an example for this idea. It seems that
any products that were sold in Russia had slight
different from the products that were sold in
other area. These changes suits Russians’
appreciation. All the customized product were
really popular among customers. (Tarnovskaya, et
al., 2008)

6. Bibliography
Design it, 2011. Design it. [Online]
Available at: https://gra2176.wordpress.com/2011/02/07/wordmarks-7/
[Accessed 05 February 2019].
Gummesson, E., Kuusela, H. & Narvanen, E., 2014. Reinventing marketing strategy by recasting supplier/customer
roles. Journal of Service Managemen, 25(2), pp. 228-240.
IKEA history - how it all began, n.d. IKEA history - how it all began. [Online]
Available at: https://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history/
[Accessed 04 February 2019].
Inter IKEA systems B.V., n.d. Inter IKEA systems B.V.. [Online]
Available at: http://franchisor.ikea.com/ikea-franchisees/
[Accessed 05 February 2019].
Tarnovskaya, V., Elg, U. & Burt, S., 2008. The role of corporate branding in a market driving strategy. International
Journal of Retail & Distribution Management, 36(11), pp. 41-65.
SVT NYHETER, 2018.
Available at: https://www.svt.se/nyheter/lokalt/smaland/sa-stor-var-ingvar-kamprads-privata-formogenhet
[Accessed 05 February 2019].
WIKIMEDIA COMMONS-Map of IKEA stores
Available at: https://commons.wikimedia.org/wiki/File:Map_of_IKEA_stores.svg
[Accessed 05 February 2019].