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Presentation on ikea


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Presentation on ikea

  1. 1. IKEA INTERNATIONAL<br />SUBMITTED BY<br />RACHIT GULATI<br />MBA 1ST YR<br />M100700043<br />
  2. 2. IKEA is a private held international home product company.<br />Incorporated in 1943.<br />Head office at ALMHULT,SMALAND,SWEDEN<br />INTRODUCTION<br />
  3. 3. IKEA is an international home product company that designs and sells ready to assemble furniture apppliances and home accessories.<br />In what business we are in?<br />
  4. 4. "To create a better everyday life for the many people.”<br />IKEA VISION<br />
  5. 5. IKEA home accessories.<br />PRODUCT SELECTED FOR RESEARCH<br />
  6. 6. Total revenue of ikea is 31 billion $ in 2009<br />With a market share of 6.1 % globally<br />Total revenue and Market share<br />
  7. 7. 1)NORTH AMERICAS<br />USA<br />Canada<br />2)EASTERN EUROPE<br />Bulgaria<br />Russia<br />3)WESTERN EUROPE<br />Germany<br />Netherlands<br />IKEA GLOBAL OPERATIONS<br />
  8. 8. 4)OCEANIA<br /> Australia<br />5)ASIA<br /> China<br /> Singapore<br /> Japan<br />6)MIDDLE EAST<br /> Saudi Arabia<br />IKEA GLOBAL OPERATIONS<br />
  9. 9. Kitchen accessories<br />BookCase Ranges<br />Boxes<br />Picture and Frames<br />Doors<br />Book Shelves<br />Wall Decoration things<br />PRODUCTS OF IKEA in HOME ACCESSORIES<br />
  11. 11. IKEA currently operating in 37 countries and territories.<br />IKEA has 301 stores.<br />IKEA STORES WORLDWIDE<br />
  12. 12. Sales of IKEA<br />
  13. 13. COMPETITORS OF IKEA<br />
  14. 14. Is an American co.<br />Headquarters in New York,USA<br />It is in Fortune 500 list.<br />PRODUCTS-<br />Art and craft<br />Home storage products<br />Kitchen tools<br />Kitchen Accessories<br />Cabinets<br />JARDEN<br />
  15. 15. It is an American Brand founded in 1963<br />Home and Hardware is one of the division of FORTUNE BRANDS.<br />It’s in Fortune 500 Companies.<br />PRODUCTS<br />Omega Cabinetry<br />Kitchen accessories<br />Master Locks<br />Doors<br />FORTUNE BRANDS (Home and Hardware)<br />
  16. 16. MASCO Screw Product co.<br />An American company<br />Head office in Michigan USA<br />PRODUCTS<br /> Kitchen Accessories<br /> Cabinets<br /> Pictures and Frames<br />MASCO<br />
  17. 17. An American manufacturers subsidiary of Newell Rubbermaid.<br />Head office in NorthCalifornia, USA.<br />It is one of the fortune 500 companies.<br />PRODUCTS<br />Sheds,Stepstools<br />Shelvings<br />Kitchens Accessories<br />Pictures Frames<br />RUBBERMAID<br />
  18. 18. It is leading UK based company.<br />Incorporated in 1964 in London.<br />Headquarters in london UK<br />Products<br />Kitchen cabinets<br />Doors<br />Floorings<br />Galiform<br />
  19. 19. IKEA vision "To create a better everyday life for the many people.”<br /> IKEA aims to provide product also to those who can’t spend huge money.<br />Our market positioning statement is "Your partner in better living. We do our part, you do yours. Together we save money."<br />IKEA PRODUCT POSITIONING<br />
  20. 20. By Developing stylish Retail Outlets in different areas<br />CO. spending huge amount on advertisment<br /> of their products.<br />IKEA PRODUCT POSITIONING<br />
  21. 21. Wide range of products according to the need of consumers.<br />Products available for different sections of the society.<br />Products adaptation according to the need of different market.<br />Diversify product line and product depth.<br />PRODUCT STRATEGY<br />
  22. 22. Low priced furniture store provides reassemble furniture and casual furniture.<br />Most of IKEA’s product are stylish that makes the company unique.<br />Concept of Flat packaging which makes it easier to consumers to transport the furniture.<br />PRODUCT STRATEGY<br />
  23. 23. IKEA designs its own furniture.<br />IKEA offers a variety of style for interested <br /> consumers to choose from.<br />PRODUCT STRATEGY<br />
  24. 24. High Profile advertisment campaigns.<br /> (spending 70% of annual marketing budget in printing catalogs.) <br />Upon entry to IKEA store shoppers are guided properly.<br />Online shopping<br />IKEA providing home delivery serice to its customers.<br />PROMOTION STRATEGY<br />
  25. 25. After sale service to the customers.<br />Online advertisments.<br />PROMOTION STRATEGY<br />
  26. 26. IKEA’S low priced create appeal amongst its customers in touch.(Its vital to keep price as low as possible when retail sector is in depression)<br />IKEA pricing strategy targets consumers with limited financial resources<br />The co. must ensurethat it is always recognised as having the lowest prices on the market in the future.<br />PRICING STRATEGY<br />
  27. 27. IN EUROPE<br /> IKEA is planning to open 10 new stores in europe.<br /> Russia is a potential market for IKEA because the economy of Russia is expanding.<br /> Germany is a largest market of IKEA.<br />Future growth of IKEA in selected countries<br />
  28. 28. IN NORTH AMERICAS<br />America market can be tough for IKEA as there<br />Are big competitors like<br />FORTUNEBRANDS,JARDEN,MASCO exists.<br /> IKEA planning to open 5 new store in USA.<br />Future growth of IKEA in selected countries<br />
  29. 29. IN ASIA<br /> Asia is a large potential market for IKEA<br /> IKEA is planning to enter in INDIA<br /> In 2011 IKEA is going to open its store in MALAYSIA<br /> CHINA,JAPAN and SINGAPORE is profitable market to expand.<br />Future growth of IKEA in selected countries<br />
  30. 30. IN AUSTRALIA<br /> AUSTRALIA is a big market for IKEA.There is always demand for ready to assemble furniture.<br /> IKEA increasing employees in there stores<br /> IKEA is currently operating in all the states of AUSTRALIA and planning to increase its stores.<br />Future growth of IKEA in selected countries<br />
  31. 31. Currently IKEA is not operating in LATIN AMERICA.(MEXICO,BRAZIL,CHILE,ECUDOR)<br /> AFRICA can be a profitable market for IKEA (SOUTH AFRICA)<br /> In ASIA, INDIA is a big potential market.<br /> IKEA is planning to open new store is china.<br />POTENTIAL MARKET FOR IKEA<br />
  32. 32. IKEA is a well know global brand with hundreds of stores across the world.<br /> IKEA Passion combines designs,low prices economical use of resources & responsibilty for people.<br /> IKEA is intent on becoming a leading example in developing a sustainable business.<br /> CONCLUSION<br />