Question 1: Scenario Primary Data Analytics on Social Media Advertisement The means of
communication have changed in the advent of technology. Print media has matured as there have
been many alternatives supported by technology in digital marketing. Recently many businesses
have started to use lesser print media and relied on social media platforms to advertise and reach
out to consumers and the community. The objective of this assignment is to sample certain
demographics of business (within your community), to determine the preference of social media
toward advertising effectiveness from the perspective of consumers or users.
1a) Determine the application of social media in advertising on certain businesses. Consider it
from a user or consumers perspective. Prepare questionnaire (approximate 10 questions) that
contain few demographic profile of the users, demographic profile of business and few
perception questions on the use, effectiveness, and preferences of social media advertising.
1b) What is your sampling method? Justify it. Then proceed to collect data (collect
approximately at least 30 respondents).
1c) Analyze the output of your output. You should use relevant graphical visualizations to
describe each of the questionnaire outcomes.
1d) Prepare an infographic to summarize the entire analysis. Write a short management
summary.
[50 Marks].
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Question 1 Scenario Primary Data Analytics on Social Media Advertis.pdf
1. Question 1: Scenario Primary Data Analytics on Social Media Advertisement The means of
communication have changed in the advent of technology. Print media has matured as there have
been many alternatives supported by technology in digital marketing. Recently many businesses
have started to use lesser print media and relied on social media platforms to advertise and reach
out to consumers and the community. The objective of this assignment is to sample certain
demographics of business (within your community), to determine the preference of social media
toward advertising effectiveness from the perspective of consumers or users.
1a) Determine the application of social media in advertising on certain businesses. Consider it
from a user or consumers perspective. Prepare questionnaire (approximate 10 questions) that
contain few demographic profile of the users, demographic profile of business and few
perception questions on the use, effectiveness, and preferences of social media advertising.
1b) What is your sampling method? Justify it. Then proceed to collect data (collect
approximately at least 30 respondents).
1c) Analyze the output of your output. You should use relevant graphical visualizations to
describe each of the questionnaire outcomes.
1d) Prepare an infographic to summarize the entire analysis. Write a short management
summary.
[50 Marks]
![Question 1: Scenario Primary Data Analytics on Social Media Advertisement The means of
communication have changed in the advent of technology. Print media has matured as there have
been many alternatives supported by technology in digital marketing. Recently many businesses
have started to use lesser print media and relied on social media platforms to advertise and reach
out to consumers and the community. The objective of this assignment is to sample certain
demographics of business (within your community), to determine the preference of social media
toward advertising effectiveness from the perspective of consumers or users.
1a) Determine the application of social media in advertising on certain businesses. Consider it
from a user or consumers perspective. Prepare questionnaire (approximate 10 questions) that
contain few demographic profile of the users, demographic profile of business and few
perception questions on the use, effectiveness, and preferences of social media advertising.
1b) What is your sampling method? Justify it. Then proceed to collect data (collect
approximately at least 30 respondents).
1c) Analyze the output of your output. You should use relevant graphical visualizations to
describe each of the questionnaire outcomes.
1d) Prepare an infographic to summarize the entire analysis. Write a short management
summary.
[50 Marks]](https://image.slidesharecdn.com/question1scenarioprimarydataanalyticsonsocialmediaadvertis-231006120259-1a88a09a/85/Question-1-Scenario-Primary-Data-Analytics-on-Social-Media-Advertis-pdf-1-320.jpg)
