2

1. Problem
• Time wasted in long
checkout lines
• Congested shopping
environment
• Limited customer
throughput u Xi Chen Tianhao Huang Yi Zhang

2. Meet Mary: • Housewife, mother of 3: busy life
• Hates wasting time in lines
Thinks Supermarket shopping + line:
• Taking too much time
Sees No way to solve the problem
Feels Frustrated, tired
Does Shop at off-peak hours:
• At the price of less-fresh
vegetables
Problem Scenarios Current Alternatives Value Propositions
Want supermarket to:
• Shorten check-out lines
Supermarket:
• Willing, but..
• Expensive: more staff / check-out machines
With iScanner:
• Eliminates wait & reduces cost

3. MVP Features
o Barcode Scanning
• Does it really save time ?
o Mobile Payment
• Are users comfortable with it?