2. About company
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The Belarusian Potash Company is one of the
largest suppliers of mineral fertilizers in the world. The
company supplies mineral fertilizers in more than 100
countries of the world and continues to develop new
markets.
The BPC strategy is based on a flexible and rational
approach to the market situation. There is a focus on
market demand, a supply schedule is being formed, and
the company operates within the framework of the
pricing environment in each region. The task of BKK is
a careful study and well organized communication with
customers, act in accordance with the principles of fair
competition, take care of maintaining a healthy balance
in the market and its development.
4. About product quality
In October 2016, BPC and Belaruskali, for the first time, carried out
shipments of potassium chloride to Australia. This country places the
highest demands on the quality and safety of products, the
conditions of its storage and transportation - requirements that for
many are becoming insurmountable.
5. CSR today
‐ The Belarusian Potash
Company is the flagship of
the Belarusian exports and it
is, representing our country
on the world stage, seeks to
adhere to advanced
management experience, as
well as constantly improve
the internal corporate culture.
‐ The corporate policy
of BPC is based on
the principles of
transparency and
willingness to
cooperate with all
participants in the
mineral fertilizer
market, and to
constantly improve the
efficiency of the
workforce.
Acting within the framework of
sectoral international
organizations and relying on its
own agrochemical service,
BPC is actively working to
popularize advanced methods
of fertilizer application, which
makes it possible to increase
their efficiency when used on
various soil types and minimize
damage to the environment.
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7. ‐ The introduction of new ideas in the
existing company is not just the sum
of excellent technologies, key
acquisitions and smart people.
Corporate innovations need a culture
that fits and supports them. Most
often this means a change in the
established culture of the company.
To persuade employees to discard
old values and beliefs for adopting
new ones can be quite a difficult task.
Developing a CSR strategy for the company
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8. Developing a CSR strategy for the company
‐ Company culture consists of four main
ingredients:
‐ Values / views - let philosophy be in everything
that the company does, especially in the
principles that guide it.
‐ Stories / Myths - stories about founders /
employees who overcame obstacles and
coped with new assignments.
‐ Heroes - in honor of what the company
organizes holidays, what actions encourages,
and how to become a hero in it?
‐ Traditions - what and how does a company
celebrate?
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9. Another one strategy
‐ A truly successful business can not help
those who need help, but because BPC
can send part of their income to finance
projects in the field of CSR and charity.
‐ BPC's charitable activities will be a
continuation of the Company's business
strategy. The priority and strategic
direction is gratuitous assistance to
children with serious illnesses, which
the state has left without medical
support, and families who cannot afford
the necessary expensive treatment.
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10. Social investment
‐ BPC may consider investments in the development of
the social sphere as long-term investments that will
not only contribute to the development of society, but
also create the basis for the sustainable development
of the Company. BPC should strive to ensure that
business contributes to the socio-economic prosperity
of the regions of Belarus. BPC will give clients new
opportunities for communication, development, work
and creativity, making their lives more complete and
multifaceted.
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11. The main principles of BPC should be:
‐ Strict compliance with the legislation of both the
Republic of Belarus and importing countries;
‐ Adherence to high quality standards of supplied
products;
‐ Control of environmental safety of products;
‐ Compliance with business ethics and fair competition;
‐ Awareness of their social responsibility;
‐ Support education and popularize practical knowledge
of mineral fertilizers;
‐ Development of the dialogue between the producer and
the buyer;
‐ Constant respect for the partner, regardless of contract
volumes.
‐ Promoting economic growth and social welfare11
