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MUHAMMAD ASIF
Malik House
Abubaker Block, Street # 4,
Near Shamsi Colony Gate # 2
Garden Town, Multan Punjab-Pakistan
Mobile. 092-0300-5273643, 03077374877
e-mail. malikasef@gmail.com
Skype ID: malikasef
NIC: 36304-4870355-5
PROFILE & OBJECTIVES
A qualified professional has degrees of
MBA (marketing) and B.Sc. (Honors)
Agriculture/Horticulture with expertise of
project management, value chains
development, export and domestic
marketing and possess a proven record of
more than 14.50 years working experience
in multiple sectors of Agribusiness,
Business Analysis, Sales and Marketing of
agri-products and University teaching. Also
possess excellent MS Office & IT skills;
able to work in challenging environment.
I intend to be part of an organization having dynamic, culturally diverse environment where I can add value with
my skills, experience, ideas and passion for growth. At present, looking for a position with availability of personal
and professional growth.
ACADEMIC QUALIFICATION
MBA (Marketing) March 2003
Preston Institute of Management Sciences http:/ /www.pimsat.edu.pk
& Technology, Karachi, Pakistan
B.Sc. (Honors) (Agriculture/Horticulture) July 2000
Baha Uddin Zakariya University, http:/ /www.bzu.edu.pk
Multan, Pakistan
PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS
Total Work Experience: 14.50 years; 12.5 years in Agribusiness/Horticulture sector development,
self-run agribusiness at Islamabad, sales & marketing of agriculture products and 2 years university
teaching & projects management.
CORE COMPETENCIES
I can perform following tasks independently and with team:
o Development of value chains of different agriculture products;
o Project Management; planning, implementation & monitoring,
conduct survey, value chain analysis;
o Development of business plans, feasibility studies
o Marketing of agriculture products.

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Agriculture Marketing Specialist November 2015 to Present
Agha Khan Rural Support Programme (AKRSP) http:/ /www.akf.org.pk
Satpara Development Project
Satpara Development Project (SDP) is a five-year USAID funded project designed with an ultimate objective to
maximize the impact on the people living within the command area of right and left bank canals of the Satpara
Dam at Skardu. SDP is contributing to this ultimate objective through implementation on four complementary
components: (i) Efficient Use of On-Farm Irrigation Water, (ii) Enhanced Productivity of Higher Value Horticulture
and Dairy Products, (iii) Enhanced Processing and Marketing Capacity of the Area, and (iv) Creation of an
Enabling Environment for the Agriculture Sector to Grow.
In terms of program implementation, the Aga Khan Rural Support Programme (AKRSP) and Aga Khan Foundation
Pakistan (AKF,P) are jointly implementing this project. AKRSP is responsible for overall project implementation
while AKF’P is responsible for inter-agency coordination, monitoring and grant management and being the
Executing Agency, it bears the ultimate responsibility for project results and reporting to USAID.
My role and achievements at AKRSP/Satpara Development Project are as follows:
 Designed business and markting plans for target products to attract investors /farmers /procesors to
intervine in selected value chains and identified markets for target products through development of
efficient supply chain;
 Explored different products and trade opportunities in and outside GB through creation of market linkages
of farmers with buyers and set specific sales targets for target products;
 Launched market information system and farmer education system by using Mobile SMS to produce
quality products for high end markets;
 Managed training programs on business acceleration for stakeholders by adopting USAID’s value chain
approach;
 Developing Skardu network for rural development to enhance bargaining power of farmers and economy
of scale through collective marketing and developing efficient supply chain;
 Developing collection centre/hub / packhouse for the farmers of four value chains to promote collective
marketing and generate volume of products.
 Supported FEGs for improved packaging material on sharing basis and direct marketing of targeted
products by adopting collective marketing approach;
 Developed a cadre of business service providers along the selected value chains included packaging;
 Identified the factors constraining growth of domestic/export commerce and designed and implemented
intervention for the removal of impediments hampering its smooth functioning.
Trainer /Consultant June 2015 to October 2015
http:/ /www.cabi.org
CABI International
CABI International (CABI) is a global, intergovernmental, not-for-profit organization, Owned and run by its 47
member countries including Pakistan. CABI has its headquarters in the UK.
CABI mission is to improve people's lives worldwide by providing information and applying scientific expertise to
solve problems in agriculture and the environment. Our work increases food security and protects biodiversity.
My Roles / Achievements at CABI International were as follows:
 Designed and implemented training program for Agriculture Value Chain Project, the project is
implemented by National Rural Support Program (NRSP) Microfinance Bank and Pakistan Poverty
Alleviation Fund, the project was funded by World Bank.
 Conducted training and capacity development program on good agriculture practices (GAP) to the
human resource of NRSP Microfinance Bank at Bahawalpur.

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Value Chain Lead-Citrus July 2014 to June 2015
United States Agency for International Development http:/ /www.agribusiness.org.pk
The Agribusiness Project/Agribusiness Support Fund http:/ /www.asf.org.pk
The five-year Agribusiness Project is funded by USAID and is being implemented by Agribusiness Support Fund
(ASF). The goal of Project is to support improved conditions for broad-based economic growth, create
employment opportunities and contribute to poverty alleviation through increase in competitiveness of horticulture
and livestock value chains. The Project activities are organized into two components i.e. (i) on-going technical
and capacity building assistance and (ii) a cost-sharing grants program, offering a wide range of grant products
to all players within the targeted value chains.
My Role / Achievements at The Agribusiness Project as Value Chain Lead-Citrus were as follows:
 Designed and implemented capacity development training program for the workforce of 16 kinnow
processors/exporters to improve kinnow quality, minimized harvest, post-harvest losses and resultantly
maximized profitability of 16 beneficiaries having export volume of kinnow 200,000 tons;
 Managed training program of“kinnow harvest and postharvest management” and trained workforce (580)
at different operational areas of kinnow export supply chain included Harvesters (187), Sorters (153),
Loaders (33), plant operators (50), Packers (19), cold store operators (21) and reefer loaders (117);
 Completed survey of kinnow processors/exporters and conducted gap analysis of industry;
 Developed International & National Market Linkages through participation of 10 kinnow exporters in
international trade fares and national exhibitions/expos at Islamabad, Karachi & Lahore;
 Introduced food safety export compliance certification (glogbal GAP, HACCP, ISO:2200) among 16
beneficiaries/exporters;
 Submitted SOWs/concept notes and PRs for the approval of different interventions included training
programs, procurement of harvest & pruning tool kits, support for export certification and exposure study
visit stakeholder to Morocco kinnow industry;
 Selected and managed staff, resource persons/trainer to achieve objectives in effective and efficient
mode;
 Developed Citrus Value Chain platform to improve value chain efficiency;
 Established and maintained relationships with private and public sector necessary for smooth working to
achieve the project objectives.
Assistant Business Development Officer (ABDO) Nov 2013 to June 2014
Engro Fertilizer Limited http:/ /www.engro.com
Engro Corporation’s portfolio consists of six businesses, which include fertilizers, foods, chemical storage &
handling, trading, energy and petrochemicals. Fuelled by the vision of becoming the premier Pakistani enterprise
with a global reach, passionately pursuing value creation for all stakeholders Engro’s investments in agriculture,
foods, energy and chemicals are all designed to deploy inclusive business models to pursue an integrated and
inclusive growth for all who interact with our businesses.
My Achievements at Engro Fertilizer as ABDO were as follows
 Achieved sales target by 201% in 1st Quarter-2014 that was highest in Multan zone;
 Planned, organized and coordinated all the activities for achieving company objectives related to sales,
market development, cost controls and profit maximization in the assigned area by developing
efficient network of dealers and focus on farmers;
 Worked out on Six Sigma project on “New employees at base having Problem of Identifying Farmer's
Address and Location” for process improvement, time saving and cost cutting;
 Ensured Operations as per HSE(Health Safety and Environment) policy and guidelines;

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 Planned and executed market development activities with farmers and involved dealers;
 Converted and retained farmers for Engro brand /products by demonstrating the performance of EFert
products, managing word of mouth and disseminated technical and professional knowledge;
 Created awareness of EFert brands among target farmers thru individual and mass contact, farm visits,
farmer meeting, seminars, workshops, field days, group discussion etc.;
 Maintained effective liaison with various functions (Govt., NGOs etc.) related to agriculture for effective
GR/PR.
Value Chain Specialist-Horticulture Jan 2012 to June 2013
United States Agency for International Development http:/ /www.agribusiness.org.pk
The Agribusiness Project/Agribusiness Support Fund http:/ /www.asf.org.pk
My role/achievements at The Agribusiness Project as Value Chain Specialist were as follows
 Overall responsibility for potential interventions and designed, planned, implemented, monitored and
coordinated the implementation of the USAID/ASF horticultural project components in 11 districts of
South Punjab;
 Coordinated stakeholders for International Market Linkages/Access Program for Germany (Fruit
Logistica), Masco (Fruit World) & Dubai (AgraMe);
 Coordinated and identified key private sector led project interventions to foster quantitative and
qualitative improvements in the sector, either through direct intervention, through service providers or
through specific inputs from international technical assistance inputs;
 Worked on annual work plan, and activity based budgeting, and key performance indicators critical to
sector and project performance;
 Coordinated with Implementing partners to formed 96 Farmers Enterprise Groups (FEGs) and
identified potential interventions to improve value chains to increase farm productivity, quality and
collective marketing as a business model ;
 Provided Technical Assistancefor Quality Assurance and Food Safety Compliance and Coordinated
for Global GAP certification of value chains;
 Worked with sector consultants STTA engaged by USAID/ASF from time to time for undertaking various
assignments to improve value chains of horticulture;
 Supported Monitoring and Evaluation Team for baseline, process monitoring and impact study for
horticulture value chains and developed the VCD component based M&E plan to monitor the
performance and progress of interventions.
SIGNIFICANT ACHIEVEMENTS IN ASF/USAID’s PROJECT
 Carried out value chain analyses to determine appropriate interventions for selected horticulture value
chains of chili,high value/off season vegetables, dates, mango to enhance competitiveness of
sector;
 Developed and initiated Scope of Work (SOW) for hiring short term consultants for establishment of
date model farms, worked on SOW for foreign consultant for chili value chain analysis & arranged
meeting with chili stakeholders and initiated SOW for Technical and Managerial Training Program for
chili processors;
 Identified potential grantees for in-kind and cash grants in targeted value chain to improve
agribusiness efficiency, profitability and enhanced employment;
 Conducted situational analysis , identification of gaps for potential interventions through field visits,
consultation with stakeholders, developed intervention briefers and concept notes/RFA and structured
grant interventions for horticulture projects, ensured conformity and quality, for ultimate submission to
the grants department for further processing;
 Distributed tool kits for Bread and Breed project among women Farmer Enterprise Group (FEGs) for
321 members of FEG;

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 Conducted Participatory Rapid Horticulture Assessment (PRHA) and developed report on PRHA
and completed baseline survey of 05 horticulture value chains to identify potential interventions and
gapes for potential interventions;
 Demonstrated knowledge of the latest developments in advancing good/best practices in value chain
development.
Business Analyst Oct 2011 to Jan 2012
SME Business Support Fund, http:/ /www.bsf.org.pk
Ministry of Finance Government of Pakistan
Make SME competitive and sustainable through innovation and efficiency. Three major, thematic areas of BSF
operation are: 1. Creating New Enterprises, to jump start economic activity through creation of revenue streams
and resulting employability especially for youth and women. 2. Supporting Existing Enterprises by utilizing a
network of qualified BDSPs in order to improve productivity and competitiveness. 3. Inculcating Business Models
to Create Rural Enterprises in order to tap into the immense potential of job creation and wealth generation at
the rural level in order to positively impact the economy as well as reducing employment pressure on urban areas.
My achievements at SME BSF as Business Analyst were as follow:
 Worked on a project for agriculture SMEs development for export of vegetables and developed domestic
and export supply chain of vegetables;
 Facilitated stakeholders in business development through business development services providers
(BDSPs);
 Identified products/potential areas to initiate introduce on-farm businesses and identify markets for such
products at domestic and export level.
Visiting Lecturer for Master of Business Administration (Life Sciences) Oct 2011 to Jan 2012
University of Veterinary and Animal Sciences (UVAS), Lahore http:/ /www.uvas.edu.pk
The UVAS is one of the oldest Veterinary Institutions in Asia and established in 1882.
University has started MBA Life Sciences program in 2008.
My role and achievements at UVAS as lecture was as follows:
Worked as a visiting faculty member and delivered lectures on the subject of Agri-Farm Management to the class
of MBA (life sciences) Session (2009-12) Semester-VI.
Assistant Manager Business Development (AMBD) Apr 2007 to Sep 2011
Pakistan Horticulture Development and Export Company (PHDEC)
Ministry of Commerce Government of Pakistan http:/ /www.phdec.org.pk
The overall mandate of PHDEC is topromote, regulate, co-ordinate and improve the export of horticulture products
to improve the economic wellbeing of all the stake holders in the horticulture value chain. The main thrust is to put
Pakistan in the high-end international markets through strong marketing efforts along with integrated interventions
and facilitation in all the sub-sectors of the value chain.
My roles & Achievements at PHDEC as AMBD were
as follows: (Sep 2009 to Sep 2011)
My roles & Achievements at PHDEC as Assistant Manager
Supply Chain were follows: (Apr 2007 to Sep 2009)
Prepared business/project proposals, PC-1, TORs,
concept papers, feasibility studies for various
potential interventions to develop sector;
Worked on 04 value chains (fruit, vegetables, floriculture,
& herbs) for best practices of export supply chains and
created B2B linkages among exporters, processors and
growers;
 Provided technical inputs for the preparation
and implementation of projects & future plans
 Coordinated with field offices for receiving monthly,
quarterly and annual reports as per annual program;

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with respect to develop horticulture industry
and to enhance exports;
 Identified different projects related to
horticulture sector includes fresh, value added
products;
 Attracted and advocated to investors for
investment in identified horticulture sector for 9
trade policy projects.
 Worked on economic, financial and operational
models, for analysis of PARAS Food Project
for Irradiation of horticulture products,
calculated cost-benefit analysis.
 Coordinated with Export Marketing team for sector
related press releases, success stories and case
studies and material of monthly Horti-Mag Magazine;
 Created awareness and arranged food safety training
workshops on international compliance; HACCP,
ISO: 22000:2005, Global GAP, WTO, SPS, and BRC
among exporters, growers & Govt. institutions.
 Worked with Okara potato society to develop export
supply chain and development potato harvestor and
packhouse feasibility study.
SIGNIFICANT ACHIEVEMENTS IN PHDEC
During work in Business development department
accomplished following targets:
 Developed following 05 feasibilities, PC-1 and
concept papers:
o Completed PC-1/ Feasibility study of
Cool Chain System under National
Trade Corridor Project with focus
on public private partnerships ;
o Completed PC-1 of floriculture
Development cum Common facility Center-
Pattoki, Lahore;
o Developed feasibility study on dates
processing plant for different locations of
Pakistan includes D.I. Khan, Turbat and
Khairpur with concept of public
private partnerships ;
o Developed feasibility on mango & Kinnow
pack house facility;
o Worked on feasibility of Tunnel
vegetables production of cucumber,
tomato, bitter gourd, melons, peppers
etc.
 Worked with Punjab Board of Investment &
Trade (PBIT) to create awareness and promoted
agriculture/horticulture sectors & participated as
a presenter/resource person in 08 chambers of
commerce and Industries of Punjab.
 Developed trade policy, strategic policy
framework 2008-2011 and Punjab Horticulture
Policy as a team member and presented to
Federal & Provincial Government.
 Supported entrepreneurs in developing
business plans for potential agribusinesses
opportunities.
During work in Supply Chain/Technical Department
accomplished following tasks:
 Implemented a project of Ministry of Food,
Agriculture (MINFA) “Production of
Medicinal Herbs in Collaboration with
Private Sector (PMHPS)” with following
objectives:
 Identified potential markets including
export markets, conduct market
promotion and enlarge share in the export
market;
 Launched promotional campaign of value
added including processed products.
 Developed market linkages among
sellers and buyers
 Developed 03 core groups for 03 value chains
of Mango, Potato & cut-flowers.
 Worked with Cabi South Asia on “Kinnow
Value Chain” to identify Knowledge gaps and
ICT prevalence in the chain.
 Worked with Punjab-WTO Cell to conduct
TOT training workshops on food safety
standards of Sanitary and Phyto-sanitary
(SPS) and Global GAP certification;
 Worked as facilitator with Australia Pakistan
Sector Linkages Program (ASLP) “Mango
Export Supply Chain Management”;
 Worked with ministry of food agriculture &
kinnow exporters of Pakistan for uplifting bane
from Russia for kinnow export.
Assistant Director Projects Sep 2005 to March 2007
Lasbela University of Agriculture Water and Marine Sciences http:/ /www.luawms.edu.pk
In March 07, 2005 the University was chartered through Ordinance No. 1/2005, Government of
Baluchistan, Pakistan and in March 06, 2006 first admissions were made to BS Agriculture,
BS Marine Science, BS Economics and English.

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My roles and achievements at LUAWMS as assistant director projects/farm were as follows:-
 Worked as a founder team member to establish a university and got opportunities to work for all major
departments of the university.
 Delivered lectures to the classes of BS. Economic/Business, BS Marine Science & BS. Agriculture Sciences
 Prepared PC-1, project proposals and implemented different projects of construction and farm management;
 Managed administration of the university, recruited human resource (faculty & administration staff) and
procured different items to start function of university.
Managing Director May 2004 to Aug 2005
Enviro-Green (Self-Employed)
Established and maintained own business company in Islamabad related to Landscaping, flower seeds,
Cut-flowers, pesticides and agri-inputs.
My roles and achievements at Enviro-green as Managing Director were as follows:-
 Developed tender documents for bid and submitted to Capital Development Authority Islamabad for different
projects related to landscaping;
 Retail sales management of agriculture inputs
 Installation of drip and bubbler irrigation system for gardening and landscaping
 Provided consultancy for landscape maintenance.
Sales Manager Feb 2002 to Apr 2004
Victoria Chemicals Multan
A pesticides and agriculture input company offers agriculture inputs to farmers.
My roles and achievements at Victoria Chemicals Multan as sales Manager were as follows:-
 Established sales & marketing objectives by forecasting and developing annual sales quotas for territory;
projecting expected sales volume and profit for existing and new products;
 Managed sales staff of 07 technical sales officers.
TRAINING / COURSES/CERTIFICATES ATTENDED
 Participated in training course on “Export Procedure and Supply Chain Management”;
 Participated in Lead Auditor Course on “ISO 22000:2005” of international standard for food safety
management;
 Participated in training on food safety “Hazard Analysis Critical Control Point (HACCP) certification and
Sanitary & Phyto- sanitary (SPS) protocols”;
 Training course on “Project Preparation & Appraisal (PPA)” at Pakistan Institute of Development and
Economics (PIDE);
 Participated and conducted Train the trainer (TOT) workshop on Sanitary & Phyto- sanitary (SPS) and Global
GAP certifications and supply chains of horti-products organized by PHDEC and WTO Cell Govt. of the
Punjab;
 Participated and conducted “Mango Export Coaching Program”, organized by PHDEC and Australian
Pakistan Sector Linkages Program (ASLP).

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INFORMATION TECHNOLOGY SKILLS
 MS Window 10: Currently using window 10
 MS Excel 2016: Extensively use for project preparation.
 MS Power Point 2016: Extensive use to develop different presentations.
 MS Word 2016: Extensive use for report writing
 Outlook Express 2016: Extensive use for communication
REFERENCE
Will be provided on demand