SquaTec Digital Marketing - Laser-focused Target Strategy Why do most companies fail or pay too much for Google and Facebook Ad Campaigns? The SquaTec team is laser-focused on delivering a high-quality, cost-effective, and measurable marketing strategy to our clients. We are committed to providing the best possible solutions for your business needs. Our goal is simple: To provide you with an experience that will exceed your expectations! We take pride in being able to deliver results by listening closely to what you need from us. This allows us to create custom strategies specific to your company’s objectives while keeping costs low. By utilizing proven methods of digital marketing we can help grow your brand awareness, increase sales and drive more traffic to your website. Our approach focuses on three key areas; Search Engine Optimization, Social Media Management & Paid Advertising. Each area has its own set of tools and techniques which allow us to develop a comprehensive plan tailored specifically to your goals. SquaTec Digital Marketing - Audience Targeting for PPC Campaign to increase Conversion Rates and ROI. It can significantly reduce Costs per Lead.

1. WHY
COMPANIES
FAIL OR PAY
TOO MUCH
FOR GOOGLE &
FACEBOOK AD
CAMPAIGNS

2. AUDIENCE
TARGETING
SquaTec Digital Marketing
SquaTec LASER
FOCUSED
TARGET
STRATEGY PRO
www.squatec.com

3. AUDIENCE TARGETING
Why is a focussed audience targeting important?
Unless you want to run an image or brand
recognition campaign, it is essential to laser target
your campaign to your specific avatar. This will
reduce unqualified leads and reduce the costs per
lead.
www.squatec.com

4. Common Mistakes
Marketers and Companies
want to address the
whole market in
a single campaign
Mistake
The belief of many
marketing teams is the
more general their
message and audience
is, the more potential
clients they will get.
WRONG!
www.squatec.com

5. 1. Limit your Audience
Choose one very specific target audience
per campaign. Your ad messages can be
focussing just on your target alone. This will
help you to:
➔ Increase Quality of Leads
With the right Ad Copywriting and Ad
targeting, you pick up the right
audience.
➔ Maximize Ad Budget
Provide a simple unifying message for
what is to come
➔ Optimizing Sales Funnel
The sales funnel can be optimized
specifically to your specific leads.
www.squatec.com

6. Solution
Research and define
your dream customer
and create a buyer’s
persona with all details.
Only target this dream
avatar in your campaign.
> More qualified Leads
> Lower Costs per Lead
Why? > Dilution.
The more general you advertise, the
broader and unqualified the leads
get. If you want to sell a luxury
mansion, you are not going to
advertise in a fitness magazine. You
might get lucky, and you will find one
potential client there, but there will
be less qualified leads than e.g. in a
Luxury property magazine.
www.squatec.com

7. EXAMPLE
You target: Buy a House
However, you want to sell a
luxury villa in Aspen.
Random people will click on
your ad campaign:
● with not enough capital
● looking to buy something
in another location
● etc
Solution
You need to know
everything about your
dream buyer, and how,
where, and when to
reach him/her.
www.squatec.com

8. 2. Know your Audience
Experts have a language that often their
target audience doesn’t understand!
SOLUTION
➔ Speak their Language
Learn what terms they use and
understand.
➔ What
What is the fear, pain, obstacles you
cure with your solution?
➔ Who
Show them a specific person who
would benefit from your solution.
www.squatec.com

9. Solution
Instead of doing one
broad campaign, narrow
down your target
audience for each
campaign. You can
create multiple
campaigns for different
audiences.
0.5 to 3% CTR
A standard Click-Through-Rate is 0.5
to 3%.
These percentages can deviate
massively, depending on headline, ad
copy, and targeting.
www.squatec.com

10. 3. Data-Driven
Find and use real data to create your
dream persona, write your ad copies.
Don’t assume that your target audience
will respond to this or that idea without
having the fundamental data.
SOLUTION
➔ Tools
Use the right data tools.
➔ Channels
Find the right channels where your
audience express their real
thoughts, feelings, and fears etc.
www.squatec.com

11. PARETO PRINCIPLE
Audience: 20% interested, 80% not
Leads: 20% qualified, 80%
unqualified
Sales: 20% of clients are responsible
for 80% of the turnover
Challenge:
Improve these percentages to your
advantage!
Pareto Principle
Pareto principle states that for
many outcomes, roughly 80%
of consequences come from
20% of causes (the “vital few”)
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12. Target and find the
20% of your qualified
Audience that
potentially makes you
80% of your turnover
Laser Focused
Targeting
Improve your conversion
rates and ROI
(Return-on-Investment)
with SquaTec Laser
Focused Targeting
Strategy.
www.squatec.com

13. SquaTec Laser Focused Targeting
Reach your target
audience on
channels where
they look for their
information
Audience Reach
Research Target
Audience with
real data and
create dream
avatar
Market Research
Copywrite
Headlines and Ad
copies in the
target audience’s
terms & language
Data Driven Converting Ads
Increase your conversion rates, leads, and sales
www.squatec.com
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