Romance: An Analysis

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Stefan Sulistyo

A consultant analyzes his relationship

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ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]

DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis

INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis

YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis

RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis

PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PHYSICAL CHARACTERISTICS STRONG (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis

OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co-Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis

RESPONSE TO RELATIONSHIP HAS BEEN MIXED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ I thought he was gay.” - Female Friend Reaction has been positive... ...But awareness of relationship is low Source: Market interviews; unsolicited opinions; BCG analysis

BENCHMARKS SUGGEST WE ARE ON SCHEDULE ,[object Object],[object Object],[object Object],[object Object],[object Object],First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting 2 Wks 4 Wks 2 Months 3 Months - - - - 6 Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Stage of Relationship Repeat On Regular Basis “ Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis

SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides

DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis

SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I’M OUTTA HERE !!

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Romance: An Analysis

1. ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers

3. DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis

4. INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis

5. YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis

6. RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis

7. PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis

9. OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co-Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis

10.

11.

12.

13. THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides

14. DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis

15.

Romance: An Analysis

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