1. Apex Publishing, Inc.
Knowledge Solutions, Global Reach
Outsourcing
Where’s the Future
SSP Annual Conference
June 8th, 2006
Joel Poznansky
Joel@apexcovantage.com
www.apexcovantage.com
3. Some Background and Disclaimers
On Apex - 18 years old
3000 global publishing
professionals
On Publishing - Logistics, Marketing,
Development, Capital
On Outsourcing - Production, Printing, Marketing,
Distribution, Hosting
On the Future - Technology, Consolidation,
Globalisation, Security issues,
Electronic information
“Publishing and Society in 2020”
www.apexcovantage.com
4. First Stage for Publishers- 1996
Activities Mode of operation
Data conversion Over-the-wall
- 2 Pass Keying Batch mode
Software development Resource driven
- Y2k
Onshore
– Pre press and printing
– Copyedit
www.apexcovantage.com
5. Second Stage - BPO
Activities Mode of operation
Offshore prepress Greater complexity
Image based workflows Semi integrated workflow
- Backoffice processes Cost driven
- More complex databases
• Driven by broadband
www.apexcovantage.com
6. Third Stage - KPO
Activities Mode of operation
Information Creation Dedicated staff
- Analysis Fully integrated workflow
- Abstracting Real time delivery
- Indexing Cost and resource driven
- Semantic Tagging Technology and data
- More complex databases
Research
Full editorial
• Partnering relationships
www.apexcovantage.com
7. The Full Content Creation Workflow Outsourced
Customer Editorial & Delivery System
Apex Editorial Production & Content Management Environment
•OCR •Editorial
Acquisition Selection •Meta-record
Meta- Indexing Abstracting •Composition
•Copyediting •QC
•Zoning
www.apexcovantage.com
8. Overall Outsourcing Trends
Good News Bad News
Geographical diversity Labor standards
Stable delivery technology Quality variable
Stable vendors Very different production
Cheaper requirements for different
Integrated automated activities
solutions Higher security issues
www.apexcovantage.com
9. Apex Publishing, Inc.
Knowledge Solutions, Global Reach
Where The Outsourcing
Future Is
Joel Poznansky
Joel@apexcovantage.com
703 709 3494
www.apexcovantage.com
