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Ballast Lane at North Shore Tech Council 2

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Larry Ehrhardt of Ballast Lane Application shared again at the North Shore Technology Council's IT SIG meeting

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Ballast Lane at North Shore Tech Council 2

  1. 1. Picking  the  Right  Areas  for     Mobile  in  Your  Por7olio   Larry  Ehrhardt   Ballast  Lane  Applica>ons,  LLC  
  2. 2. Agenda  •  A  look  at  a  few  “Men>oned”  apps  •  Por7olio  Selec>on  Criteria    •  A  couple  of  case  studies  •  Ques>ons  /  discussion  
  3. 3. Card  Munch   •  Men>oned  by  App  Annie   on  MSNBC     •  Bought  by  LinkedIn  in   2011     •  Camera  connected  to  a   sweatshop  
  4. 4. Uber   •  Men>oned  at   Xconomy     •  Removes   scheduling  and   transac>on  fric>on     •  Historically   mundane  industry   with  liQle  tech  
  5. 5. Ne7lix   •  Men>oned  at  My   House     •  Portability,  search,   recommenda>ons     •  Same  content,  but   much  beQer  user   experience  
  6. 6. 1.  Removed  the  Data  Collec>on  Barrier  •  Gather  Data  With  Other  Tools   –  Camera   –  Loca>on   •  GPS   X •  Wifi  /  bluetooth   –  Scanner   –  Transac>ons   –  Algorithms   –  Voice   –  Facebook  /  customer  account  
  7. 7. 2.  Focused  and  BeQer  •  Limited  use  cases  •  Offloaded  data  intensive   work  to  the  web  •  Built  on  rich  content  •  Significantly  improved   status  quo  
  8. 8. 3.    Neatly  Fit  a  Business  Driver  •  Marke>ng  /  customer  acquisi>on  OR  •  Help  users  do  something  beQer  OR  •  Deliver  something  new  
  9. 9. Adding  Mobility  to  Current  Assets  •  Picking  the  opportunity    •  Designing  for  the  opportunity    •  Dealing  with  APIs  •  Selec>ng  the  pla7orm(s)  •  Improving  the  app  over  >me  
  10. 10. Case  Studies  
  11. 11. Website  –    Designed  for  Scanning  &  Drill  Down  
  12. 12. Mobile  App  –  Designed  for  Paging  and  Discovery  
  13. 13. Website  –    Color  Matching  Online  Items  
  14. 14. Mobile  App  –  Matching  Your  Items  
  15. 15. APIs  •  Custom  APIs   •  Quality  Checks   –  RESTful   –  User  Management   –  SOAP   –  Performance  •  Web  Pla7orm  APIs   –  Completeness   –  Drupal   –  Consistency   –  Wordpress   –  Error  Messaging  •  Mobile  “Back-­‐Ends”   –  Versioning   –  Kinvey   –  Mobile  Libraries   –  Parse   –  Caching  
  16. 16. App  Pla7orm  Choice:       Business  and  Technical  Decision   Na-ve   Mobile  Web   Cross  Pla7orm   Quality  of  Experience  Owner  Demographics   Library  Support   Distribu>on  Flexibility   Development  Costs   Pla7orm  Op>miza>on   Pla7orm  Switching  /  Evolu>on  
  17. 17. Design  In  Ways  to  Learn  About  Users   Surveys   Event  Tracking   App  Sign-­‐up   Crash  Reports  
  18. 18. Adding  Mobility  to  Current  Assets  •  Picking  the  opportunity   Ø  Based  on  goal  and  the  fit  •  Designing  for  the  opportunity   Ø  Leverage  the  device  •  Dealing  with  APIs   Ø  Start  here  and  monitor  quality  •  Pla7orm(s)  selec>on   Ø  Na>ve  •  Improving  the  app  over  >me   Ø  Add  analy>cs  
  19. 19. Discussion  /  Ques>ons   Larry  Ehrhardt   617  233  8381   larry@ballastlane.com  

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