When was the last time you received an email addresssing you as [First_Name]? As a marketer, when's the last time you sent an email that got opened, but no one clicked?
Email has a talent for exposing our technological and human weaknesses.
Justine Jordan from Litmus and Stefanie Grieser from Unbounce they cover how to make your email marketing more personal and human to achieve better results throughout your entire email funnel (not just your open rate!) right through to your landing page.