Where do good ideas come from? One producer's answer, or a proven hypothesis... A talk by Nicki Sprinz at SheSays Uk.

1. Where do good ideas come from?
...one producer’s answer, or a proven hypothesis
SheSays, 04 08 11

2. Ideas, they’re the holy grail

3. The secrets of some women I know

4. The secrets of some women I know
@finalbullet

5. The secrets of some women I know
@finalbullet @kbordwell

6. The secrets of some women I know
@finalbullet @kbordwell @ohrworm

7. The secrets of some women I know
@finalbullet @kbordwell @ohrworm @farrahbostic

8. Leila Johnston,
writer, hacker, strategist
"There is no formula for a good idea, but they arise
naturally out of the right combinations of personalities,
rather than "skills" in the employment sense of the word.
Without everyone involved feeling positive about the
process and goal -- and each other -- it's very difficult to
get to anything of real resonance."

9. Kate Bordwell,
strategist, blogger
"Good ideas come from intelligent creative people
working together. The brief just sets the parameters
of the direction and records the thinking."

10. Cath Richardson,
strategist, maker, digital what-sit
"Working with potential users introduces an
element of chaos into the creative process. By
bringing in this foreign element you set the scene
for serendipitous discovery."

11. Farrah Bostic,
strategist, lean planner, entrepreneur
"Good ideas come from an almost delusional optimism
about the problem to be solved, an openness to seemingly
unrelated analogies, and a playfulness with both the
sublime and the ridiculous.
Good ideas also come from people telling stories over a
drink or after watching a video of a hamster on a piano
eating popcorn."

12. A sociologist's view
"An idea is nothing more or less than a new combination of
old elements." Vilfredo Pareto

13. Ideas as a production line
“The production of ideas is just as definite a process as the
production of Fords; [...] the production of ideas, too, runs
on an assembly line.”

14. Creatives as magicians
“The creative people - the ones
who have to come up with the
magic.” Hegarty

15. As the non-magician, what now?

16. Except... I work with The Many

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18. T-shaped?

19. A radial approach
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20. Many heads... make light work

21. Many heads... make light work

22. Many heads... make light work

23. Everyone can pick up a pen to sketch

24. Company-wide sketch-brainstorms

25. Stuck? Try working it out, backwards

26. Rapid, collaboration: Good, by ideas

27. Free ideas for #famineaid

28. Outdated: the lone idea creator

29. Having and executing an idea is not
formulaic

30. Epilogue:
don’t distinguish between the creator,
and the maker.