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Discover. Distribute. Delight
October 2015
We have compiled some conversation ideas for
October, so you don’t have to!
Discover. Distribute. DelightDiscover. Distribute. Delight
Breast Cancer Awareness Month
New York based charity Pink Ribbo...
Discover. Distribute. Delight
International Day of Older Persons- 1st Oct
A celebration of the men and women in their gold...
Discover. Distribute. Delight
World Vegetarian Day- 1st Oct
There are a number of very diverse ways in which
World Vegetar...
Discover. Distribute. Delight
Gandhi Jayanti- 2nd Oct
Gandhi Jayanti marks the birth of Mohandas
Karamchand Gandhi, the Fa...
Discover. Distribute. DelightDiscover. Distribute. Delight
South Africa Tour of India- 2nd Oct
By far the most followed an...
Discover. Distribute. DelightDiscover. Distribute. Delight
Indian Super League- 3rd Oct
The Indian Super League returns on...
Discover. Distribute. Delight
World Teachers’ Day- 5th Oct
Conversation generated on this day will be engaging
to a wide r...
Discover. Distribute. Delight
International Day of the Girl Child- 11th Oct
Given the need of the hour, discussion around
...
Discover. Distribute. Delight
Durga Puja & Dussehra
Durga Puja, 18th to 22nd Oct, is a weekly
celebration of Goddess Kali ...
Discover. Distribute. Delight
Karva Chauth- 30th Oct
In favour of a long life for their husbands,
married women across Ind...
Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- Sports
The 2015 FIFA U-17 World Cup will retur...
Discover. Distribute. DelightDiscover. Distribute. Delight
Marwar Festival, 26th- 27th Oct: The Blue city of
Jodhpur celeb...
Discover. Distribute. DelightDiscover. Distribute. Delight
World Habitat Day, to be observed on 5th Oct, 2015,
is a day to...
Discover. Distribute. DelightDiscover. Distribute. Delight
Poetry Day on 1st of Oct and Animation Day on 28th
Oct or the D...
Discover. Distribute. DelightDiscover. Distribute. Delight
Meta at its best, Internet Day on 29th Oct gives
marketers an e...
Discover. Distribute. DelightDiscover. Distribute. Delight
Major Celebrity Birthdays
• Julie Andrews, 1st Oct- Oscar winni...
Discover. Distribute. DelightDiscover. Distribute. Delight
Major Film Releases
Bollywood
• Singh is Bling, 2nd Oct, starri...
Discover. Distribute. Delight
Thank You!
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October trends

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Here's the ultimate guide to plan your brand's content and get the engagement going this October.
From Non-Violence Day and Dusshera to World Vodka Day, here are some wide ranging additions to your marketing communication mix.

Published in: Social Media
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October trends

  1. 1. Discover. Distribute. Delight October 2015 We have compiled some conversation ideas for October, so you don’t have to!
  2. 2. Discover. Distribute. DelightDiscover. Distribute. Delight Breast Cancer Awareness Month New York based charity Pink Ribbon Inc. promote Breast Cancer Awareness Month where like-minded, affiliated international groups participate in fund raising using the pink ribbon motif. The point of the month is to help raise awareness about the deadly effects of the disease and the importance of detecting it at its early stages by performing regular check ups. However, this month is also to share inspiring stories of women who have overcome it. Social Media and Content Marketing thus become a fantastic means for brands to extend their support towards the cause, and encourage their customers to follow suit.
  3. 3. Discover. Distribute. Delight International Day of Older Persons- 1st Oct A celebration of the men and women in their golden years, this very special day is celebrated in a number of countries. Searches revolve around different ways that this very special demographic can be commemorated- be it gift ideas, quotes about their importance, or heart-warming stories about their impact on families, friends and even businesses. Additionally, efforts for the elderly, through personal and public charity, should be encouraged. Marketers can step in by sharing some emotionally stirring or humorous content that honours the wisdom and golden greatness that older folk bring to dinner tables the world over.
  4. 4. Discover. Distribute. Delight World Vegetarian Day- 1st Oct There are a number of very diverse ways in which World Vegetarian Day on 1st Oct can be used by content marketers to engage users. There’s the health aspect- wherein they can promote the nutritional and health-enhancing possibilities of vegetarianism and educate users about the benefits of including vegetarian food in their diets. There’s the cuisine aspect- wherein they can suggest delicious recipes, DIY food ideas and best practices. There’s also the culture aspect involving exciting celebration ideas, food art, ‘vegetarian’ memes and jokes, as well as a celebration of cooks worldwide who are innovatively stirring the food bowl.
  5. 5. Discover. Distribute. Delight Gandhi Jayanti- 2nd Oct Gandhi Jayanti marks the birth of Mohandas Karamchand Gandhi, the Father of Our Nation. Celebrated across the world as The International Day of Non-Violence, a principle Gandhi Ji preached and practiced, this is an extremely important day for every Indian. Marketers traditionally commemorate this day by circulation famous quotes by Gandhiji, along with the ideologies he believed in. This can however be stretched to include videos, listicles and plenty of micro-content that discusses the relevance of Gandhiji’s principles in today’s day and age. manojsakale.com
  6. 6. Discover. Distribute. DelightDiscover. Distribute. Delight South Africa Tour of India- 2nd Oct By far the most followed and loved sport in India is and always has been: Cricket. Every major cricketing event is an opportunity for Marketers to create some memorable, shareable content around participating teams and players, as well as the game itself. The South Africa Tour of India will be starting with the India vs South Africa T20 match on Oct 2nd 2015 at Dharamsala. The tour will have the teams battling it out in T20, ODI and Test matches over the course of 2 months, till 7th December, 2015. Searches around match timings, live streaming, historical facts and statistics will all start to shoot up at the end of September.
  7. 7. Discover. Distribute. DelightDiscover. Distribute. Delight Indian Super League- 3rd Oct The Indian Super League returns on 3rd Oct, 2015 for its 2nd edition. India’s first all-football league, the 8-team series will begin with a match at Jawaharlal Nehru Stadium. Football is the Indian sports fan’s 2nd most loved sport. The ISL is a particularly rich source of content for marketers because of its international appeal- participating players are from a range of countries and football clubs. Searches around match schedules, fun facts, statistics and player histories, as well as celebrity sightings at matches will cause quite a buzz starting the end of September.
  8. 8. Discover. Distribute. Delight World Teachers’ Day- 5th Oct Conversation generated on this day will be engaging to a wide range of audiences- basically anyone who’s ever had a teacher. There can be funny and/or emotional quote compilations, interesting research and findings or even real people’s stories. DIY gift ideas and affordable celebration ideas will definitely surge since students will be looking for a way to celebrate their mentors. Further, brands can showcase the process they follow to learn and evolve, whether it’s a stationery brand or a BPO, and attribute that to the power of teaching.
  9. 9. Discover. Distribute. Delight International Day of the Girl Child- 11th Oct Given the need of the hour, discussion around women’s rights and equality for the girl child is extremely important. The discussion does take place in some way or the other on various online forums. From politicians to activists to students and professionals, everybody has something to say and some way to show support. Also called, The Day of the Girl, this is a great day to raise awareness against the discrimination faced by girls across the globe in an effort to raise funds for the improvement of their status, by giving them access to basic sanitations, education and loving families.
  10. 10. Discover. Distribute. Delight Durga Puja & Dussehra Durga Puja, 18th to 22nd Oct, is a weekly celebration of Goddess Kali and her avatars, and Dussehra, 22nd Oct, of the end of the evil. Durga Puja is celebrated on a mass scale with puja pandals (marquees) dotting nearly every nook and corner of West Bengal. Dussehra is celebrated with the burning down of effigies and cultural enactment of the Ram Leela. Searches around recipes, dates, gift ideas, fashionable outfits and even travel to West Bengal start to swell about a week before it begins, with social media exploding with happiness over this most joyous occasion.
  11. 11. Discover. Distribute. Delight Karva Chauth- 30th Oct In favour of a long life for their husbands, married women across India have a day of fasting on Karva Chauth. Traditionally a gesture of love, this festival is a great time for marketers to capitalize on the special bond formed by marriage. There can be a wide circulation of quotes, images, clothing and gift ideas for this special day. However, the most talked about aspect of Karva Chauth is definitely celebrity celebrations; social media goes gung-ho over pictures of their favourite Indian actresses dressed in traditional Indian clothing, celebrating their love for their significant others.
  12. 12. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- Sports The 2015 FIFA U-17 World Cup will return on 17th Oct 2015 for its 16th edition to be hosted in Chile. The WTA championship, a women’s tennis tournament, will begin in Singapore on 25th Oct. Its Singles event, was won by Serene Williams last year, and its Doubles event was won by Sania Mirza and Cara Black. Searches around players, past matches and broadcast schedules surge, creating a lot of buzz on social media. There is also an increase in searches around fashion and lifestyle which go up during the such events. Users are interested to know about celebrity sightings at matches, their fashion and fitness choices, etc.
  13. 13. Discover. Distribute. DelightDiscover. Distribute. Delight Marwar Festival, 26th- 27th Oct: The Blue city of Jodhpur celebrates the memory of the heroes of Rajasthan every year in fabulous fashion. The main attraction for tourists and locals alike is the Folk Music, and the displays of art and culture, focusing on the romantic lifestyle of Rajasthani Rulers. The whole month of October is celebrated around the world as Pizza Month. Be it a self appointed mascot, a comic template used for all social media posts or even some well thought-out articles on healthier living, this underlying theme could catapult some smart brands straight into the spotlight. Calendar Events- Celebrations
  14. 14. Discover. Distribute. DelightDiscover. Distribute. Delight World Habitat Day, to be observed on 5th Oct, 2015, is a day to reflect on the state of our cities and towns and the basic human right to adequate shelter. International Day for the Eradication of Poverty, to be observed on 17th Oct, 2015, is a day to recognize the struggles of those living in poverty and to help them in some way. Both these days are a great opportunity for brands to flaunt their CSR and gain some goodwill. Charitable organisations can invite donations to charities around the world as well as try and recruit younger volunteers via social media. Calendar Events- World Days
  15. 15. Discover. Distribute. DelightDiscover. Distribute. Delight Poetry Day on 1st of Oct and Animation Day on 28th Oct or the Day of User Generated Content as they should be called, is when content marketers have the chance to really implant themselves in the memories of their consumers by being playful and creative. With contests, quizzes, fill in the blanks or giveaways, marketers can etch themselves deep into users’ minds. Techies Day on 3rd Oct is a good time to celebrate the prized geeks in every family and business alike. Be it hackathons, a series of “what it’s like to be” illustrations or even just sharing of employee victories and successes, brands can carry out some innovative, impactful and humorous internal and external marketing. Calendar Events- Fun Days
  16. 16. Discover. Distribute. DelightDiscover. Distribute. Delight Meta at its best, Internet Day on 29th Oct gives marketers an entire world wide web of content to create. Marking the anniversary of the first usage of the Internet to send a message electronically, way back in 1969, this is a fun day ever brand can join in on. Vodka Day on 4th Oct is the ideal day to raise digital glasses to the world’s favourite alcoholic drink. It’s a field day for all food and drink brands as well as any others who want to give their consumers a reason and a way to celebrate. Calendar Events- Fun Days
  17. 17. Discover. Distribute. DelightDiscover. Distribute. Delight Major Celebrity Birthdays • Julie Andrews, 1st Oct- Oscar winning Hollywood actress of Sound of Music, Mary Poppins fame • Sting, 2nd Oct- Grammy winning English singer, former member of The Police • Lena Headey, 3rd Oct- English actress portraying Cersei Lannister in cult TV show Game of Thrones • Dakota Johnson, 4th Oct- Hollywood actress of 50 Shades of Grey fame • Kate Winslet, 5th Oct- Oscar winning Hollywood actress of Titanic fame , amongst others • Rekha, 10th Oct- Bollywood ‘s original diva and one of India’s most widely renowned actresses • Amitabh Bachchan, 11th Oct- Bollywood’s own Big B, one the of the world’s most famous actors • Hugh Jackman, 12th Oct- Hollywood actor of Wolverine fame • Hema Malini, 16th Oct- Bollywood actress of Sholay, Seeta aur Geeta fame, amongst others • Kim Kardashian, 21st Oct- American television and social media personality, actress and model • Parineeti Chopra, 22nd Oct- Bollywood’s latest It Girl, of Ishaqzaade fame • Asin, 26th Oct- Bollywood actress of Ghajini fame
  18. 18. Discover. Distribute. DelightDiscover. Distribute. Delight Major Film Releases Bollywood • Singh is Bling, 2nd Oct, starring: Akshay Kumar • Talvar, 2nd Oct, starring: Irrfan Khan, Konkona Sen Sharma • 10 Enradhukulla, 2nd Oct, starring; Vikram, Samantha Ruth Prabhu • Jazba, 9th Oct, starring: Aishwariya Rai Bachchan • MS Dhoni, 25th Oct, starring: Sushant Singh Rajput • Shaandaar, 22nd Oct, starring: Shahid Kapoor, Alia Bhatt Hollywood: • He Named Me Malala, 2nd Oct, documentary • The Martian, 2nd Oct, starring: Matt Damon • Steve Jobs, 8th Oct, starring: Michael Fastbender • The Jungle Book, 9th Oct, starring: Scarlett Johannsson, Idris Elba • Untitled Cold War Spy Thriller, 16th Oct, starring: Tom Hanks
  19. 19. Discover. Distribute. Delight Thank You!

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