December - The month of joy and long holidays. We have compiled some conversation ideas for December, so you don't have to!

1. December
The month of joy and long holidays
We have compiled some conversation ideas for December,
so you don’t have to!

2. Discover. Distribute. DelightDiscover. Distribute. Delight
This time of year, your social followers are quite preoccupied. Between planning for the upcoming
holidays, keeping track of Bigg boss finale and planning for New Year parties, you’d find your
engagement levels dipping.
Don’t sweat it. Either go on a holiday yourself (we all know you deserve it) or jump right into the
conversation and help your users with their planning.
It’s time to show your users that you care.
Here are some thought starters for you.

3. Discover. Distribute. Delight
Clean the cobwebs from OTGs!
While it does not come as a surprise to most of
us, Christmas related recipe searches surge way
more than you think. And they are not restricted
to any particular geography either. “Christmas
Recipes”, “Cake recipes”, “Simple cake recipes”
are some of the searches that see a huge surge
during December.
South India leads the searches, followed by
North and West India. Volume wise Mumbai,
followed by Cochin and Chennai are the cities
that generate most Christmas related searches.

4. Discover. Distribute. Delight
The lazy traveller
While at Spiral Content we pride ourselves at being a company of non-lazy travellers, we all have a black sheep.
Hence, we weren’t surprised to find a lot of last minute travellers on the internet.
Searches around weekend getaways from all the major metros rose dramatically a week before Christmas. It would
be a great idea to remind your users to plan for their travel a little in advance and give them some great travel and
destination ideas.
They are sure thank you for it! For great weekend destination ideas, get Scatter today

5. Discover. Distribute. Delight
Hindsight and Hope
We all love lists. Especially the ones that tug at our heart
strings.
During December internet is full of lists capturing the
year going by. It sets a perfect context, has an emotional
connect and has high sharability.
While you might not be able to beat buzzfeed at lists of
the year gone by, how about a wonderful list that tells
the user what they should look forward to in the year
2015.
It might be refreshing for the user and you can put in a
bit about the vision of your brand for the next year.
See, one can have the cake and eat it too. Origin of this
seemingly silly proverb

6. Discover. Distribute. Delight
Reality Show Madness
India loves Bigg Boss. Period. We don’t know
what you can do with this trend. But the two
weeks leading up to the finale of Bigg Boss has
the country and the internet in absolute
rapture (and that includes the twitter snobs
Jlaw doesn’t like). We just thought this trend
deserved a mention.

7. Discover. Distribute. Delight
Party Anxiety
December also brings out the party anxiety in
people. With search terms like “new year party”,
“party songs”, “Christmas party ideas”, “what to
wear to new year party” all surging. This is a
great conversation for brands to tap into-
starting from fashion ideas, party ideas, party
recipes, beauty trends, party places- the whole
nine yard. This can help you form a meaningful
engagement in particular with the millennials.
For some great party articles click here

8. Discover. Distribute. Delight
Calendar Events
There are some great events lined up this month to
engage with your users. From Christmas and New
Year to make up your mind day, there are a whole
variety of events. There will also be some great
sporting action on Boxing Day. With the magnificent
Indian winter in its prime glory, there are a lot of
tourism festivals across India such as Runn festival,
Gulmarg snow festival etc. Get access to an
exhaustive editorial calendar on Scatter