Why Data Center Consulting Websites Often Can't Scale (SlideShare)
•
0 likes•186 views
http://InboundDataCenter.com Why Data Center Consulting Websites Often Can't Scale (SlideShare). Do you manage or lead a data center consultancy? Learn why most data center consulting websites fail to scale and what you can do about it. Copyright (C) SP Home Run Inc. All worldwide rights reserved.
Recommended
Recommended
More Related Content
More from SP Home Run Inc.
More from SP Home Run Inc. (20)
Recently uploaded
Recently uploaded (20)
Why Data Center Consulting Websites Often Can't Scale (SlideShare)
- 1. Why Data Center Consulting Websites Often Can't Scale Sponsored by InboundDataCenter.com
- 2. Reaching a revenue goal remains elusive – Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 3. even if it is a SMART goal (specific, measurable, attainable, realistic, and time-bound). Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 4. In most cases, the problem is three-fold: Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 5. 1. Most of the website focuses on products and services Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 6. 2. The website content only appeals to prospects that are at the very tail-end of the sales process Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 7. 3. The scale was a complete afterthought Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 8. In this post, excerpted from the eBook “Inbound Marketing for Colocation Data Centers,” Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 9. you’ll learn why most data center consulting websites fail to scale Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 10. – and more importantly, what you can do about it, so your website doesn’t end up a source of never-ending frustration Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 11. Design Systems for High-Volume Content Creation Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 12. Note: Since so many data center companies are asleep at the wheel with Inbound marketing, Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 13. it may be tempting to give yourself a “free pass” because your digital marketing isn’t as bad as the “other guys.” Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 14. However, when it comes to getting found on search, Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 15. your competition for getting found at the top of page one isn’t just limited to other data center service providers Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 16. Pretty much any company, association, trade publication, conference organization, channel program, MSP, or personal blogger Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 17. that creates remarkable content on any topic of relevance to your ideal buyer personas Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 18. is your competition for attracting those strangers to your website Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 19. Build for Scale Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 20. Every year, HubSpot works with a professor or graduate student from the MIT Sloan School of Management Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 21. to objectively analyze the data that drives Inbound marketing results Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 22. If you only blog once a week, you may still be on the right track to reach your goals Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 23. -- but it just might take you 100 to 400 weeks, or two to eight years Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 24. So, if your data center consulting website is like most and there’s a Contact Us page and perhaps only one or two white papers, Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 25. you’re going to be severely underperforming Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 26. At the minimum, there must be at least one landing page and offer for each buyer persona Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 27. and each stage of the buyer’s journey Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 28. Don’t Over-Invest in Today at the Expense of Next Quarter and Next Year Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 29. Inbound marketing done right is really asset building -- not an expense Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 30. One day soon these assets will even become so mainstream Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 31. that you’ll see companies accounting for these assets on their balance sheets Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 32. (Generally accepted accounting principles (GAAP) will need to catch up first) Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 33. Recognize that You Cannot Win the Race Across the Pool By Just Putting Your Pinky Toe In the Water Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 34. Inbound marketing is a cultural change and requires a full-company long-term commitment Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 35. With more than 60% of the buyer’s journey now taking place before your sales team is even aware of opportunities, Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 36. you can’t afford to lose the content game. Period. Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 37. What have you done to make sure that your data center consulting website scales properly? Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 38. Share your favorite tip in the Comments Sponsored by InboundDataCenter.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
- 39. Recommended Reading Learn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center Download Your Free Copy Now at www.InboundDataCenter.com Copyright © SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.