2. BAUER
One of the institution Bauer covers is Kerrang magazine.
They also have a quite a wide target audience as in males and females, as shown in the
table below.
We were surprised to
find the almost equal
split of male and
female
readers, however this
is based on the genre
of music not just the
front cover.
Not only does Kerrang have a music magazine but they also have other things such as;
Kerrang Radio
Kerrang Awards
Kerrang TV
Kerrang magazine also has a Circulation of 42,203 but a Reader ship of 378,000.
3. Target Audience.
NME’s readership
Magazine was released in 1952.
is 66% male and
only 34% female,
with the ages
ranging from
15-34.
This particular
magazine is IPC is keeping up with
released the new technology by
weekly at the creating an NME
cost of £2.40 website with the same
stories as the
magazine. This may be
difficult as the
magazine is largely
IPC has also
print based.
released a
http://www.nme.com/
digital version
of the magazine
that is available
on the Circulation data
following; 23,924 (jan-june 2012)
289,000 (jun11-jun12)
4. MY IDEA’S
SJR
Pontoon FONT
BOHO
TITLE NAMES
Button Pom
CIRCUS
Replay
PINK
BLACK
GENRE IDEAS
POP LILAC COLOURS
COUNTRY
R&B GOLD BLUE
5. Reader Profile
Target Audience
60% Female – 40% Male
Between the ages of 16+
Genre
Mix of R&B and POP, as I feel there are many R&B and POP magazines however I think I
could bring something new and fresh to music magazine industry. In today’s there
are many people that enjoy all type of music, where as if you but a music magazine
it seems to be a set genre. So therefore if there is more than one genre in a
magazine, I feel that it would appeal to a wider target audience.
