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INTERACTIVE DIGITAL INSIGHTS
ADVERTISING IS
 CHALLENGED
MERCADO CADA VEZ MAIS INDIFERENCIADO
COMUNICAÇÃO TRADICIONAL DEMASIADO SATURADA
O CONSUMIDOR IMERSO NUM ECOSISTEMA DE COMUNICAÇÃO
The number of available products and brands increase everyday.
A YUU ESTÁ NA INTERSECÇÃO ENTRE A TECNOLOGIA E OS INSIGHTS DE COMUNICAÇÃO
ALGUNS CLIENTES
300 MILHÕES DE UTILIZADORES




                              “53 % of Internet users visit their social profiles every day”
                                                                                    Facebook
350.000 MILHÕES DE SMS TODOS OS MESES




 “Worldwide over 350 billion
 text messages, are exchanged
 across
 the world’s mobile networks   every
 month”                  Source: GSM World
20 HORAS DE NOVOS CONTEÚDOS A CADA MINUTO
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




     OUVIR FALAR

                           INSIGHT
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




              OUVIR                      FALAR

                                      OWNED MEDIA
                                      PAYED MEDIA
                                      EARNED MEDIA
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




     OUVIR FALAR

                           INSIGHT
WEB PAGES
BLOGS E FORUNS
PLATAFOMAS SOCIAIS
SOCIAL MEDIA MARKETING

Social Media – Social media
RELATIONS
INFLUENCE
BUZZ
COMPREENDER OS FLUXOS DE INFORMAÇÃO
VER A REDE DE INFLUÊNCIA DE CADA UM E IDENTIFICAR LÍDERES DE OPINIÃO
SOCIAL BUZZ




    Utilizamos o Buzzbench BETA para recolher alguma informação comparativa em termos de
    redes sociais para três marcas:
SOCIAL BUZZ
SOCIAL BUZZ
SOCIAL BUZZ




  Influência do comentário negativo: nível de alerta muito baixo




               Twitter Profile: 37 Following; 29 Followers

               People Mentioning: 0 at Monday, 18th January, 18:50

               Sync Status with others: Facebook

               Friends on Facebook: 446 friends

               Generated Comments: NO.
SOCIAL BUZZ
SOCIAL BUZZ




  Influência do comentário positivo: Buzz alto



               Twitter Profile: 16,059 Following
                                572 Listed

               People Mentioning: 2 times Rtwitted
                    @PauloQuerido 163,238 retwits

               Sync Status with others: Facebook, DIGG, RSS, BLOG

               Friends on Facebook: 4,865 friends

               Generated Comments: YES. (2 comments)
SOCIAL BUZZ




              ORIGEM


              13 VOTES

              16 TWITTED

              4 FACEBOOKED
SOCIAL BUZZ
SOCIAL BUZZ
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




     OUVIR FALAR

                           INSIGHT
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




                                         FALAR

                                      OWNED MEDIA
                                      PAYED MEDIA
                                      EARNED MEDIA
ALGUM TRABALHO WEB 2.0

UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS
   FALAR > OWNED MEDIA
ALGUM TRABALHO WEB 2.0

UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS
   FALAR > OWNED MEDIA
ALGUM TRABALHO PORTAL 2.0

UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS
   FALAR > OWNED MEDIA
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




                                         FALAR

                                      OWNED MEDIA
                                      PAYED MEDIA
                                      EARNED MEDIA
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS


   FALAR > PAYED MEDIA
UM DIÁLOGO IMPLICA ACÇÕES DISTINTAS




                                         FALAR

                                      OWNED MEDIA
                                      PAYED MEDIA
                                      EARNED MEDIA
APLICAÇÃO MOBILE (JOGO) DESENVOLVIDO PARA A MINI


   FALAR > EARNED MEDIA
APLICAÇÃO MOBILE (JOGO) DESENVOLVIDO PARA CCB


   FALAR > EARNED MEDIA
APLICAÇÃO DE REALIDADE AUMENTADA PARA A ERISTOFF


   FALAR > EARNED MEDIA
MONTRA INTERACTIVA PARA ADIDAS


   FALAR > EARNED MEDIA
FESTA INTERACTIVA PARA LG


   FALAR > EARNED MEDIA
FESTA INTERACTIVA PARA LG


   FALAR > EARNED MEDIA
Bruno Gavino
bg@yuu.pt

THANK’s

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