Creating Image Ads in Google and Facebook By Laura Thieme

1. #SMX #31B @BizwatchLaura With or without a Designer Creating Image Ads in Google & Facebook

2. #SMX #31B @BizwatchLaura Text Ads Are Still Important

3. #SMX #31B @BizwatchLaura

4. #SMX #31B @BizwatchLaura Easy Ways to Create Image Ads in Google

5. #SMX #31B @BizwatchLaura •  Image Gallery Ad •  Image & videos (or only videos) •  Image Gallery Ad •  Up to 10 images per ad •  Add Captions (3 lines) for each image •  Landing page for each image •  Super easy to retrieve images •  Upload your own images Take Advantage of Lightbox Image Ads

6. #SMX #31B @BizwatchLaura Choose multiple images

7. #SMX #31B @BizwatchLaura •  Certify you have the right to utilize images commercially •  Choose the image you want Insert Site URL With Image

8. #SMX #31B @BizwatchLaura Pull Image from Client’s Site URL

9. #SMX #31B @BizwatchLaura OR, create custom image 1024x1050, 200 ppi, <1.25mb

10. #SMX #31B @BizwatchLaura GOOD

11. #SMX #31B @BizwatchLaura BETTER

12. #SMX #31B @BizwatchLaura A

13. #SMX #31B @BizwatchLaura B

14. #SMX #31B @BizwatchLaura •  Prefer red button with text (Order Now) •  Need ability to make that gray button POP with color (red, green or blue) Lightbox Image Ads Still Need Two Major Improvements

15. #SMX #31B @BizwatchLaura •  Lightbox image ads take longer to create •  Lightbox ads enable non-‐graphic designer to create professional visually stunning ads that convert •  If you don’t enjoy making image ads •  Hire someone who does •  You might need to re-‐shoot the product images •  Tell photographer & designers your specs and what you envision Warning:

16. #SMX #31B @BizwatchLaura Lightbox Image Ad Sizes Lightbox Ready AD SIZES IDEAL ORIGINAL IMAGE SPECS 160x600 1024 x 1050 250x250 300x250 File Size <200KB OR 1.25MB 300x600 320x50 Pixels: 200 ppi 468x60 728x90

17. #SMX #31B @BizwatchLaura Don’t forget to preview your image ads in all sizes

18. #SMX #31B @BizwatchLaura •  Canva.com – create your custom header image •  Buttonoptimizer.com – create your green button Nearly free online tools to create custom images Lightbox Custom Header Image Specs 350x75 900x125 1200x150

19. #SMX #31B @BizwatchLaura If you ever use Google images … you might get a demand for $2,500 a year later ... Negotiate a settlement for $750 ... •  And then make sure you always create your own images or use a licensed image •  And then make sure it includes your own footprint so someone can’t claim its their image years later Copyrighted images

20. #SMX #31B @BizwatchLaura Facebook Image Ads Boosted Posts News feed image size 1200 x 900 Text in Image <20% of image Right column image size 254 x 133 pixels Use images from your URL Easy Custom images Upload same images you made for Google adWords Lightbox ads Boost your post For as little as $5 Facebook Images

21. #SMX #31B @BizwatchLaura

22. #SMX #31B @BizwatchLaura Preview and/or Remove Ad/Image Sizes You Don’t Like

23. #SMX #31B @BizwatchLaura Some disadvantages with Facebook Ads Manager •  Not as easy as FB to manage multiple accounts •  Have yet to be assigned to a really strong ad rep •  It would be nice if you could draft an image ad, without placing the order, simply saving the ad for later use.

24. #SMX #31B @BizwatchLaura KPIs Ultimate Test of Text vs Image Ads Google AdWords CTR Conversions CVR View-‐Through Conversions Display Ad .35 399 6.9% 3,393 Text .43 94 4.7% 0

25. #SMX #31B @BizwatchLaura Reach me on Twitter – or in my oﬃce on Monday Laura Thieme Need Help with Increasing Paid Search Conversion Rates?

26. #SMX #31B @BizwatchLaura SEE YOU AT THE NEXT #SMX! THANK YOU!

Creating Image Ads in Google and Facebook By Laura Thieme

Search Marketing Expo - SMX

Creating Image Ads in Google and Facebook By Laura Thieme