Passion 4 Social (media) 2010-02-04

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Slides from my key note at SPECIES 2010, for links and more info, see: http://www.weconverse.com/2010/01/20/2010-03-04-f-secure-species-passion/

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Passion 4 Social (media) 2010-02-04

  1. 1. sociala medier PASSION 4 THE SOCIAL (MEDIA) SPECIES 2010, F-Secure, Vienna, 2010-02-04 Secure, Vienna, 2010-02- RichardGatarski.com
  2. 2. sociala medier Richard Gatarski dad (milton & nellie) nellie) phd (marketing) adviser, edutainer, adviser, edutainer, provocateur
  3. 3. sociala medier china
  4. 4. sociala medier pre youtube play safe
  5. 5. sociala medier uc
  6. 6. sociala medier being online Connected Swedish meeting model 2007 #SPECIES2010
  7. 7. sociala medier gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  8. 8. sociala medier micro blogging
  9. 9. sociala medier tools
  10. 10. sociala medier why twitter? human fun popular useful effective educating
  11. 11. sociala medier separate professional personal private
  12. 12. sociala medier useful ;)
  13. 13. sociala medier on passion judithwolst.se/om-passion-och-drivkraft
  14. 14. sociala medier passionate
  15. 15. sociala medier imagine species@gatarski.com
  16. 16. sociala medier my lesson to score takes time and some pain
  17. 17. sociala medier amazing kidz
  18. 18. sociala medier digital natives
  19. 19. sociala medier u?
  20. 20. sociala medier (not) your world?
  21. 21. sociala medier modern life
  22. 22. sociala medier 40+ million, 200+ countries
  23. 23. sociala medier branding [product] comprises a [product] consists of a small number of test sticks and a hand held monitor and [x] hand held [x] monitor. test sticks. urine women hormones fertility
  24. 24. sociala medier cleaning up
  25. 25. sociala medier soap history William Procter & James Gamble, 1837 - Ma Perkins (featuring Oxydol), 1933
  26. 26. sociala medier they are (still) in it
  27. 27. sociala medier ayt?
  28. 28. sociala medier oops
  29. 29. sociala medier refocusing multiple threadings & social networks
  30. 30. sociala medier multiple threadings Source: Steven Johnson (2006), Everything Bad is Good for You
  31. 31. sociala medier social soaps Source: Steven Johnson (2006), Everything Bad is Good for You
  32. 32. sociala medier leveraging networks
  33. 33. sociala medier brand value “linking value” what the brand delivers in order to support the social links in the tribe Bernard Cova, 1993
  34. 34. sociala medier digital dreams (micro)blogs im wiki podcasting ar apps citizen generated content rss ping (hash)tag mashup embed open source the cloud
  35. 35. sociala medier services theconversationprism.com
  36. 36. sociala medier faq should I do this (blogging) thing? (blogging) thing?
  37. 37. sociala medier back channels
  38. 38. sociala medier ur F-Secure’s promise, ‘Protecting the irreplaceable’ captures the essence of what we do. We want to protect our customers’ valuable digital content across devices and access – now and in the future – as our customers’ needs and technologies evolve
  39. 39. sociala medier we deliver?
  40. 40. sociala medier melodys breakup
  41. 41. sociala medier listen Source: Elza Dunkels (2007), Bridging the distance, Doctoral dissertation, Umeå University www.kulturer.net/documents/bridging_hela.pdf
  42. 42. sociala medier far-sighted internet protection safety?
  43. 43. sociala medier assuming we customers/ citizens/ consumers are educated connected conversant we are more than I am
  44. 44. sociala medier re-think
  45. 45. sociala medier towards conversing communities Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
  46. 46. sociala medier mass media think use 100 media that each reach 100 000 people
  47. 47. sociala medier think conversation acknowledge that 10 000 000 actors each are conversing with 10 people
  48. 48. sociala medier augmented reality
  49. 49. sociala medier future ”screen”?
  50. 50. sociala medier issues live it transparently unblocking safely mind it
  51. 51. sociala medier imagined species@gatarski.com
  52. 52. sociala medier some advice do (mikro)vblog re-think 1. listen carefully 2. invite to conversations 3. support stakeholder networks 4. create social media
  53. 53. sociala medier converse? www.weconverse.com

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