HDFC Bank: Service models

1. Service Marketing
HDFC Bank
By:
Ishan Shingane | 27
Sapan Rohatgi | 76
Sourav Mitra | 85
Vikas Kalani | 99

2. SERVICE OFFER
Accounts and deposits
• Saving
• Current
• Fixed
• DMAT
• Locker deposits
Foreign Exchange
• Travel solutions
• Remittance products
Insurance
Loans
• Life
• Health
• Motor
• Travel
• Home
• Personal
• Business
• Home
• Car
• Education
• Govt. Sponsored programs
• Mortgage
Cards
• Debit
• Credit
• Pre-paid cards
Investment
• Wealth Management
• Investment products

3. HDFC Bank
Wealth Management
Services

4. SERVICE OPERATIONS
Identifying Objectives
Establishing Risk Profile
Research backed Solutions
Execution
Regular Reviews

5. SERVICE DELIVERY
Visible
Front-desk officer
Relationship managers
Documents
Infrastructure
Invisible
Advices
Transactions
Records
Mails
Phone calls, Fax

6. SERVICE MARKETING
Place
3,119 branches in 1,891 cities/towns
Personnel Selling
Online portals
Product
Advices
Direct Equity
Mutual funds
Fixed Income Products
Insurance
Private Equity Funds
Structured Products
Estate Planning

7. SERVICE MARKETING
Price
Processing fees (may vary as per product, client)
Promotion
Personnel selling
Unsolicited calls
Web chat
Sponsorship
Advertisements: Television ads Predominant theme: Can’t wait
Print ads
Easy
Documentation
Wall painting
Regional
Language
For Rural

8. SERVICE MARKETING
People
Employees:
Qualified & experienced personnel
Customers:
Youth and young professionals
Farmers
Physical
Uniform settings: Outlays, furniture, colour
Process
Oracle Flexi Cube: Instant processing, approval & synchronisation

9. FINANCIAL OUTLAYS
 Cost: Processing Charges
 Facilitating
products: Locker charges, CASA facilities

Taxes

Transportation cost (if applicable)

Parking charges (if applicable)

10. NONFINANCIAL BURDENS

Effort

Time

Energy

Feeling inadequate

Fear/Anxiety

11. T H A N K Y O U !!