This is Jorge Soto's presentation deck on Inbound Marketing using audio/visual media. This workshop presentation will be delivered at the 2016 SeesStars LATAM event in Buenos Aires, Argentina

1. Inbound
Marketing 101
By: Jorge Luis Soto
Co-founder & CEO at Freedeo.io
@Sotoventures

2. Who the fu%k am I?
“Serial technology founder” since 2003
Campus Communications (WiMax, Mesh Networking, 2003)
Sotowireless Communications (WiFi as a service, 2004)
MyTripz (social network for travel, 2005)
MusiqJive (MTV for local musicians, 2007)
HotBar (Conduit clone, white-label browser toolbar, 2008)
PrentNow (SaaS for property managers), 2008)
Incubator55 (SaaS for market researchers at brands, 2009)
Feedgen (SaaS for inside sales reps, 2009)
Sales4Startups (B2B Sales Education for Startups, 2011)
Dashtab (2nd try at Feedgen, 2014)
Sotoventures Media (Educational media for startup founders, 2015)

3. 12
NEVER
QUIT.
EVER.

4. Who the fu%k am I?
Today, Co-founder and CEO at Freedeo, “Uber for Video Production”
However, I did take jobs:
Door-to-door sales with Southwestern Company
KickApps, SaaS for Online Communities
MoPub, 1st hire, grew prospecting,
sales operations, inside sales, sold to Twitter in 2013.

5. WHAT IS INBOUND MARKETING?
Inbound marketing is about using marketing to bring potential customers to you, rather
than having your marketing efforts fight for their attention - HubSpot
On and offline marketing stuff you do to drive leads/signups - Me

7. Your marketing channels
Website/Blog
(owned)
Social Media
(earned/paid)
Events
(hybrid)

8. What do I do now?

9. Launch a constantly
branded experience
#1
Case Study: #Freedeo & #YouNeedVideo

10. What are your
brand’s keywords?
#2

11. Thought leadership
own your keywords!
#3

12. Write blog posts!
#4

13. Optimize with forms
#5

14. Interviews, Updates, Tips
#6
Example YouTube Webcast

15. Add audio/visual media
#7

16. Identify Influencers
#8

17. Promote, engage, share!
#9
All channels! Go Nuts!!! Track!

18. IT’S OVER!
FOLLOW ME!!!

19. @SOTOVENTURES