Types on Content marketing

1. Brand Funded Content
Content
Advertising
Branded Entertainment
Branded Content
Content Marketing
This is when brands fund large-scale productions like TV series
or films, which place a premium on character and plot, rather
than message. Branded entertainment is generally longer form
and non-interruptive
Long form storytelling, script writing
Traditional distribution, SVOD platforms, YouTube, live events
such as concerts, gaming and sponsorships.
Difficult
More than 3 months at least
“The Lego Movie.”
Entertaining/interesting content ingredients are the focus, but they
are made relevant to the brands’ actual products and services. The
message is more apparent, even though a viewer might seek it out
and choose to spend 2 minutes watching. Generally short-form.
Short-form storytelling, ideation, documentary, spoof or
mockumentary comedy
Social video platforms like Facebook, digital native platforms.
Quite difficult
One month, at least
"Funny Or Die/Slim Jim sketches"
This is short form content for social and a brand’s B2B initiatives.
Digital format types like Tweets, Instagram photos, Facebook
posts and Vines, plus campaigns utilizing hashtags or user-
generated content, are common.
Social media, photography, regularity, ad tech
Social media platforms often owned by a brand or an influencer.
Average
More than one week, at least
"Ice Bucket Challenge"
Native Advertising
Long format advertising
A form of paid media where the ad experience follows the natural
form and function of the user experience in which it is placed
(usually a news publisher). It’s content that fits the medium in a
way that does not interrupt the user.
Digital native network, traditional networks.
Average to quite difficult.
More than two weeks. atleast
"Cocainenomics"
As the name suggests, these are longer than ads (perhaps 1.5 to 2
minutes), but they are focused on directly selling the viewer and
depend on being interruptive, paid media. Sometimes, they are
part of larger digital campaigns or have digital extensions.
“Rabbit Race” is a great example of this.
Traditional, digital platforms (as paid media formats like pre-roll).
Quite difficult
More than 3 months at the least
“Rabbit Race”