1. © 2011 IBM Corporation
Expect More from
Your Storage
Pham Phuc An
IBM Systemx and Storage Presale Specialist
anpp@vn.ibm.com

2. © 2011 IBM Corporation2
Today, Expectations Continue to Rise
And Business and IT are moving faster to respond
Business Leaders
– Find new customers faster
– Bring products to market faster
– Grow revenue faster
IT Leaders
– Bring applications online faster
– Get data to the user faster
– Meet user needs faster
Greater Efficiency
The Need for Speed

3. © 2011 IBM Corporation3
§ Essential Storage Efficiency
technologies built in
§ Storage that analyzes, adapts,
and improves performance
§ Cloud ready storage, with
features you can use today
You Should Expect More From Your Storage

4. © 2011 IBM Corporation4
The Storage Efficiency Challenge
Backup
Mission Critical
Applications
Data
Protection
Revenue
Production
Continuous
Availability
Archive
Storage
Budgets
2000 2005 2010 2015
Terabytes
Petabytes
Exabytes
Zettabytes
Rapid Data
Growth
Flat Storage Budgets
The Storage
Efficiency
Challenge
– Information Doubling every 18 to 24
months
– Storage Growing 20-40% per year
– Storage Budgets are flat
– Storage Efficiency fills the gap
– Value of Information is increasing
due to business analytics, etc.
– Cost of Losing Information has
skyrocketed
– Cost of Searching for Information
is growing
– Businesses are Spending More
on data protection and retention

5. © 2011 IBM Corporation5
Stop Storing So Much
§ IBM Real-time Compression … up to 80% less space
§ IBM ProtecTIER … up to 95% smaller disk backups
Move Data to the Right Place
§ IBM Easy Tier … up to 3 times more performance
with just 2% solid-state
Store More with What’s On the Floor
§ IBM Storage Virtualization … up to 30% more utilization
§ IBM Thin Provisioning … up to 35% more utilization
Technology and Best Practices Enable Storage Efficiency
IBM Real-time Compression ApplianceTM, IBM ProtecTIERTM, and IBM Easy TierTM. Real-time Compression Appliance, ProtecTIER, and Easy Tier are trademarks of IBM Corporation

6. © 2011 IBM Corporation6
IBM is Setting the Pace in Storage Efficiency
Storwize V7000
XIV Gen3
Easy Tier
Real-time Compression
Appliance
DS8800
Linear Tape
File System
TS3500 Tape Library
Connector
2010 2011
Unmatched mid-range storage efficiency
Up to 4 times faster
The most powerful and easiest auto tiering technology in the industry
Up to 80% space reduction without degrading performance
40% better performance / 40% less floor space
Find tape data easier
Up to 2.7 Exabyte capacity
IBM XIV® Storage System Gen3, IBM StorwizeTM V7000, IBM System Storage® DS8800. XIV, Storwize and System Storage are registered trademarks of IBM Corporation

7. © 2011 IBM Corporation7
IBM EMCHP
IBM DS8800
• Easy Tier – Auto-tiering made easy
• Quality of Service Management –
Guarantee priority for critical applications
IBM XIV Gen3
• Eliminate Hot Spots – Automated data
placement automatically balances workload
• Consistent High Performance – Self-tuning and
self-healing simplify administration as data grows
IBM Storwize V7000 Unified
IBM SAN Volume Controller
• Unmatched storage virtualization
• Easy Tier included
Expect Storage to Analyze, Adapt, and Improve Performance

8. © 2011 IBM Corporation8
§ 50% more capacity – Integrates
high capacity 3TB drives
§ Price Performance – 2 times better
disk efficiency in ESRP test
§ iPad App – Monitor XIV wherever
you are - It doesn't get any easier
* Microsoft Exchange Solution Reviewed Program (ESRP). http://technet.microsoft.com/en-us/exchange/ff182054
Performance is based on measurements and projections using benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the
user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here.
Disk efficiency is (#mailboxes * IOPS per mailbox / number of disks) * mailbox capacity, using vendor postings as of October 1, 2011
‘XIV gave us an immediate
three-fold performance
increase and as we add
capacity, it will get even faster.’
Steve Bedford
Technical Director
IBM XIV Gen3 Sets a New Storage Efficiency Benchmark
HDS
450 GB
26
IBM XIV Gen3
3 TB
65
3225
EMC VMAX
2 TB
HP EVA
450 GB
Microsoft ESRP Disk Efficiency

9. © 2011 IBM Corporation9
– 3 Tier Support for DS8800
– Reduce dependency on high cost,
low capacity fibre channel drives
– Hot data moves to solid-state drives
for faster performance
– Less active data moves to near-line
storage, without archiving
– No user or application changes
– 3TB Drives – Expand capacity to over
2 Petabytes; increases data density
IBM System Storage® DS8800. System Storage is a registered trademark of IBM Corporation
Easy Tier
Automatically migrates data between
storage tiers based on real-time
analysis of usage patterns
Easy Tier: The World’s Best Auto-tiering Gets Even Better
SSD RAID Array(s)
FC/SAS RAID Array(s)
SATA RAID Array(s)

10. © 2011 IBM Corporation10
IBM Virtualized Storage: More Flexibility for Virtual Servers
Virtual Server Environments
– Over 90% adoption in data centers
– Adding critical applications
– Large numbers of server images
Key Storage Requirements
– Virtualized Storage
– Hot Spot Avoidance
– Easy Administration
– High Availability – SAN Volume
Controller Stretched-cluster now
supports live migration up to 300 km

11. © 2011 IBM Corporation11
Optimized for Virtual Server Environments
– Virtual storage for flexibility
– Easy Tier for performance
– VMware integration for manageability
100% Virtualized Storage
– Online data migration improves flexibility
– Virtualizes external storage (optional)
Enterprise class Storage Efficiency built in
– Thin provisioning, snapshots
– Sophisticated local and remote mirroring (optional)
Easy to set up and manage
– Innovative, intuitive GUI eliminates complexity
– Non-disruptive data migration included
One Year Ago, IBM Set a New Standard for Midrange
Storage: Storwize V7000
IBM EMCHP

12. © 2011 IBM Corporation12
IBM Storwize V7000 Unified Sets a New Standard for
Unified Storage
– Clustering – Easy to add
performance when needed
– File Storage – Truly integrated
file and block storage
– IBM Active Cloud EngineTM
– Policy-driven tiering for files
with no change to applications or
user processes
Active Cloud EngineTM is a trademark of IBM corporation.

13. © 2011 IBM Corporation13
Start
Small
Expand
Easily
20u = 1 M
Storwize V7000 Clustering Improves Scalability
Clustering
– Scale capacity and performance
independently. Add a second
control enclosure anytime
– Non-disruptive upgrades
– Manage as a single system

14. © 2011 IBM Corporation14
Truly Integrated File and Block Storage
Manage block and file applications with a single storage system
Support file access protocols
– NFS, CIFS, FTP, HTTPS, SCP
Simplify administration with an intuitive GUI for block and file data
– Not a launcher for two different interfaces

15. © 2011 IBM Corporation15
Improving Efficiency and Performance for Virtual Desktops
Virtual Desktop Infrastructure Environments
– Hundreds or thousands of virtual desktops
– Moderate activity with peak loads
• Morning login (boot storms)
• Virus scans
• Software Distribution
Key Storage Requirements
– Unified Storage
• File storage for mounted home shares
• Block storage for virtual disk volumes
– Peak workload optimization
IBM Easy Tier Optimizes Peak Loads
– Lower cost SSD for Storwize V7000 Unified
• Average response time: Up to 4 times faster
• Peak response time: Up to 25% faster

16. © 2011 IBM Corporation16
IBM Active Cloud Engine for Storwize V7000 Unified
Policy-driven file administration
– Examples
• Place executive’s files on fast storage; mp3 files
on near-line storage
• After 1 year, move inactive files to lowest cost pool
Reduce storage costs
– Automatically move inactive files to archive disk
or tape. Delete unwanted or expired files
– Move files between storage pools with no
change to applications or user processes
Optimize performance
– Automatically match file usage to storage
characteristics

17. © 2011 IBM Corporation17
Single view of files
Files flow to the users
Files live closer to users
Storwize V7000 Unified
(future)
IBM Active Cloud Engine Enables Global Clouds
Storwize V7000 Unified
(future)

18. © 2011 IBM Corporation18
Files appear to
live in the cloud
Storwize V7000 Unified
(future)
IBM Active Cloud Engine Enables Global Clouds
Storwize V7000 Unified
(future)

19. © 2011 IBM Corporation19
Essential Storage Efficiency technologies built in
• Storwize V7000 Unified with integrated file and block storage
• XIV Gen3 self-tuning virtualized storage
Storage that analyzes, adapts, and improves performance
• Easy Tier and Quality of Service Management
Cloud ready storage, with features you can use today
• Active Cloud Engine
You Should Expect More From Your Storage

20. © 2011 IBM Corporation
IBM Storage V7000 Summary
Key Functions

21. © 2011 IBM Corporation21