A visual story of Kaizer Motaung's journey from soccer player to founder of one of South Africa's most powerful and iconic brands.

1. Kaizer Motaung
Tumisang Matubatuba
14009710
Assignment 3
14 August 2014

2. The purpose of this presentation:
- Identify and assess an individual who was successful at building a brand
- State what makes this person a leader
- Explain how innovation and entrepreneurship played a role in creating business success
- Show how the individuals attitudes and beliefs influence the behaviour as a leader
- Discover how values and personality affect their actions as a leader
- Find their source of motivation
- Lessons learned through success and failure
To find and individual who built a brand through leadership, innovation
and entrepreneurship

3. Working definitions:
Leadership
Leadership is a process of social influence,
which maximizes the efforts of others, towards
the achievement of a goal.
Innovation:
Innovation can be defined through three
thinking processes which help discover new
ideas, select the best ideas and engaging
others in support to implement the ideas.
Entrepreneurship
An entrepreneur is an individual who
undertakes the risk associated
with creating, organising, and owning a
business.
These are the concepts
which helped identify and
define the chosen leader

4. Kaizer Motaung was born in 1944, Orlando East, Soweto. It is here
where he fell in love with football. At the age of 16, he turned his love
into a career, becoming a professional and signing with Orlando
Pirates.

5. The political climate in the country, divided races apart. This extended
to football, where leagues were also racially split.

6. However in Soweto, the segregation was amongst its own people,
divided by two teams: Kaizer’s beloved Orlando Pirates and Moraka
Swallows – The original Soweto giants.

7. Soon, Kaizer’s talent saw him leaving for America, to play for Atlanta
Chiefs. He could not have foreseen upon his departure from Pirates,
that one day when he returned, that they would become arch rivals.

8. Kaizer enjoyed great success abroad, and was influential in the
performance of his team and its success.

9. While abroad, Kaizer learned of the infighting at Orlando Pirates and
the expulsion of many of his former teammates from the club, which
led to division within the team. It is perhaps at this point, where the
dream was born.

10. Upon his return to South Africa, in the mid 70’s at the height of
apartheid. He tried to resolve issues at Pirates, to no avail.

11. He saw an opportunity in this, and rallied up the expelled players and
many others, to form a team which would play only in friendlies at first.
This saw the beginning of his legacy: Kaizer’s XI.

12. As his dream team gained momentum, the vision of forming an official
team grew stronger.

13. His loyalty to Pirates acted as a stumbling block for a long time, as he
prioritised internal mediation over his dream for a team.

14. But the responsibility he felt for his outcast teammates, and his vision
of a soccer team which was harmonious, dominant and efficient:
motivated him to persevere towards that dream.

15. He displayed leadership by being the answer to many expelled
footballers at the time, and the best practices learnt abroad were the
foundation of his business viability.

16. His charisma and personality naturally led people to follow him, and
his clear vision enabled him to lead. After travelling the country and
rallying up more players, the Kaizer Chiefs dream was finally born.

17. However this was not to be another soccer team. Kaizer had a
different vision for his team: “Kaizer Chiefs was formed I guess, at the
right time” he says.

18. His visionary style leadership and innovative thinking understood the
climate in the country, and got people to rally around a central idea:
“We promoted the concept of love and peace, and incorporated it into
our slogan.”

19. This idea, born from his attitudes and beliefs translated into a
differentiated soccer team offering, which the country needed at the
time.

20. “We attracted new supporters, and others from Pirates and Swallows:
I guess supporters were looking for something new, something
special, something different they can identify with, and Chiefs fitted
the bill perfectly.”

21. Having been a revered soccer player himself, his values and
personality were still evident in him as a leader. He promoted his
ideals to the players, emphasizing that soccer was about
camaraderie, friendship and sportsmanship – on and off the pitch.

22. His lessons overseas aided him in his entrepreneurial venture. By
adapting best practices he learnt abroad, he was able to efficiently
and effectively compete against the other giants of the game.

23. It wasn’t always smooth sailing though, and many mistakes were
committed as a result of being a young team. After multiple failures in
his journey, he says that: “Had it not been the encouragement of my
father, Chiefs would not exist today.”

24. “The learning never stops, dealing with so many football associations
it is always important to be well versed in their rules and regulations.”
Having the right team in place has proved to be a critical success
factor for Kaizer, as the team continues to prosper.

25. Over the years Chiefs has grown in the number of followers it has,
transforming from a challenger team in Soweto, to earning the status
of being a “Soweto Giant” – surpassing Swallows on all accounts in
the process.

26. 40 years later, the club is the most decorated club in the history of
South African football, having enjoyed many successes along the
way. And the followers keep coming, as Chiefs continues to innovate
around what the team can offer its fans.

27. Whether it be their great media efforts…

28. …a highly organised and engaging supporters club…

29. …value added insurance products designed for Chiefs fans…

30. Or even a 7’s rugby team…

31. Kaizer Motaung has managed to curate an experience for Chiefs
supporters which is second to none, bringing with it business success
to the brand.

32. Kaiser Chiefs has become an icon, inspiring both locally and beyond
South African borders.

33. Whether it be Jomo Sono, who was also inspired to start his own
team – Jomo Cosmos

34. Or a band abroad, who found inspiration for their name in the great
team…

35. Today, one can not mention African football, with out mentioning the
mighty Kaizer Chiefs.

36. And it all started with a vision one man had, of what a great soccer
team could become.