This document summarizes a presentation given by Sofus Midtgaard on rebuilding leadership and business for the 21st century. Midtgaard argues that we are facing serious social, moral, and institutional challenges and that too much management thinking is still rooted in the industrial revolution. He advocates for more open, transparent, social, and sustainable organizations that engage employees and customers in co-creation. LeaderLab helps leaders and companies transform into more open and engaging organizations for the 21st century.

1. Rebuilding
leadership and
business for the
21st century
- Leadership DNA for the 21st century
November 3rd, 2011
Sofus Midtgaard,
Managing Partner LeaderLab & Rebuild21

2. The shift from west to east...

3. http://www.time.com/time/

4. http://www.lantern-festival.com/wp-content/uploads/2010/03/The-water-dragon-lantern.jpg

5. http://www.thomasgoubin.com/page/3/?s=détente

6. “Destroy to build”
Mao Zedong

7. Is it really a financial crisis
we are facing?

8. I think what we face is far
more serious...

9. I think we are facing a social,
moral and institutional...
http://blog.masslive.com/breakingnews/2008/11/WallStreet.jpg

10. ...meltdown!
http://www.seiu.org/

11. “There are two superpowers of the world
today. The US president. And Moodys
Credit Rating. And believe me it’s not
allways clear who is more powerfull”
Thomas Friedman 1996

13. What was Lehman Brothers
credit rating the week up
until the bankruptcy
Semptember 15th 2008?
Moody Scale: (A3, A2, A1, Baa, Ba, B, Caa, Ca, C )

14. A2!

15. How many in here
have an MBA?

17. “Don’t get an MBA - get angry!“
Anita Roddick,
Founder The Body Shop

18. Too much of our management
thinking is still rooted in the
industrial revolution
http://www.autolife.umd.umich.edu/Design/Gartman/D_Casestudy/Henry_Ford.htm

19. http://www4.army.mil/OCPA/uploads/large/scorecard.jpg

20. http://image28.webshots.com/29/4/45/65/2547445650093900837ygHryZ_fs.jpg

21. Grand 21st century challenges
should be at the core of our
innovation

22. Obesity
http://www.foodhealthnews.com/news/wp-content/uploads/2010/01/American-woman-obese.jpg

23. Depression
http://www.grafshepherd.com/images/archive/pills.jpg

24. Urbanization
http://knowledge.allianz.com/nopi_downloads/images/1_Tokyo_quer_miki.jpg

25. Oil dependence
http://knowledge.allianz.com/nopi_downloads/images/1_Tokyo_quer_miki.jpg

26. Lack of clean water...
http://knowledge.allianz.com/nopi_downloads/images/1_Tokyo_quer_miki.jpg

27. The Meaning Organization

28. Will McInnes
video.rebuild21.org

29. http://www.apple.com/

30. “The need for information crosses all borders…”

34. Whats the higher meaning/
purpose of your organization?

35. Radical innovation come
from unexpected places

36. Nobody knew these
guys back in 1998

37. http://cms.searchenginewatch.com/IMG/819/193819/bank-of-google.png?1315926124

38. http://www.apple.com/

39. What business are you in?

40. Tapping into the
global brain...

41. From the genious of the few...

42. To the wisdom of the crowds...
http://www.flickr.com/photos/60199581@N00/276638297/

43. Starbucks has recieved
more than 100.000 ideas
for business innovation
from customers
MyStarbucksIdea.com 2011
http://www.flickr.com/photos/rudelovers/65007512/

45. More than 35% of P&G’s new
Tekst
products come from customer
and partner networks
Source: Former CEO A.G Lafley, HBS
http://www.noscruf.org/AG%20speech.jpg

46. How open, networked and
responsive are your
organization?
Score: 1-10 (10 highest)

47. Marketing is not a
department!

48. From Chief
Marketing Officer to...

49. Chief Listening Officer...

50. Paid Owned Earned
Print, Television, Radio, Brochure, retail stores,
Magazines, Cinema, Word of mouth,
company website,
Outdoor, Banners, Facebook, Google+
Microsite, community,
Direct mail, SEM/Paid Twitter, Digg, Youtube,
Facebook Fanpage,
Search, in-store media Flickr, blogs, forums
Mobile apps etc.
Strangers Customers Fans

51. How likely are you to
recommend your
organizations or it’s main
product to a friend or
collegue?
Score: 1-10 (10 highest)

52. LeaderLab
Sofus Midtgaard, Managing Partner
Leaderlab unites leaders, innovators, thinkers and politicians
around a strong belief that we have to rethink and rebuild
business, organizations and politics for the 21st century.
A more open, transparent and global world challenge us to
rethink the way we do business, the way we organize and the
way we lead.
We believe successful businesses and organizations of the
21st century will be more open, social, engaging and
sustainable.
We help leaders and companies rediscover and organize
around meaning. We help leaders involve and energize
We unite leaders to rebuild leadership, employees through open leadership. We help companies
business and organizations for the 21st engage in co-creation and open innovation and transform
century. customers into promoters.
In LeaderLab we help organizations and leaders experiment
with more open and engaging leadership-, business- and
organizational designs for the 21st century. In short we help
build business of the the 21st century.

53. LEADERLAB Advisory Board
Stig Ørskov, Nickie Spile, Lars Kolind, Conny Kalcher, Anne Skare Kenneth Egelund
Executive VP, Vice President, Chairman, Vice President, Nielsen, Schmidt,
JP/Politiken Global R&D, Grundfos Group LEGO Group Partner, Global CIO,
Novozymes Future Navigator Carlsberg
Male 50%
Female 50%
leaderlab.com

54. 21st century business and constructive growth
Next years conference: June 13th and 14th 2012
rebuild21.org
L LEADERLAB

55. Thank you for
your time and
engagement
- rebuilding leadership for the 21st century
November 3rd, 2011
Sofus Midtgaard,
Founder & Managing Partner,
LeaderLab & Rebuild21
Email: sofus@leaderlab
Web: www.leaderlab.com eller www.rebuild21.org
Twitter: @sofus