1. Ansr.io
SILICON SAVANNAH
WHY NAIROBI IS THE NEXT WORLD TECH CAPITAL
June
2013
Sofia
Zab

2. THIS
PRESENTATION
IS INTERACTIVE!
YOU CAN CLICK ON
Ansr.io
LINKS, ICONS & LOGOS:
Æ
Ansr.io

3. Ansr.io
THAT AFRICA’S
FASTEST GROWING
MOBILE MARKET
IN THE WORLD?
DID YOU KNOW...
IS THE
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

4. KEY AFRICA MOBILE TRENDS
Mobile
=
4.4%
of
African
GDP
500
million
mobile
connections
in
2013
#
Mobile
has
contributed
$32
billion
to
the
Sub-­‐Saharan
African
economy,
which
has
been
growing
at
5%
during
the
last
decade.
Mobile
connections
in
Sub-­‐Saharan
Africa
are
projected
to
increase
by
an
additional
50%
by
2018.
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
M&C
Saatchi
Mobile,
March
2013
82%
annual
mobile
growth
rate
Between
2010-­‐2013
Africa
was
the
fastest
growing
region
in
terms
of
mobile
broadband.
O eMarketer,
Jan
2013
ITU,
February
2013
I

5. UNDERSEA
CABLES
AFRICAN
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
INTERNET

6. Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Internet
users
in
2010
as
a
percentage
of
a
country’s
population
Kenya
Source:
Wikipedia.com,
June
2013

7. KENYA’S TELECOM REVOLUTION
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Source:
World
Bank,
2010

8. KEY STATS KENYA
41.6
Million
41%
O 78%
20.3
million
T 75%
251,000
INTERNET PENETRATION 2013
MOBILE PHONE PENETRATION
POPULATION POPULATION UNDER 18
ANNUAL GROWTH
LANDLINE PHONES
,
cck.go.ke
April
2013
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Sources:
Dahlberg,
April
2013

9. Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Figure 3: Mobile Penetration (%)
Source: CCK, Operators’ Returns
1.2 Mobile Money Transfer Service
As shown in Table 3, the mobile money transfer service continued to record tremendous
growth during the period. The number of mobile money transfer subscribers grew by 9.4
percent to 21.1 million up from 19.3 million recorded in the previous period. Similarly,
the total deposits grew by 10.3 percent to 226 billion up from 205 billion recorded during
HIGH GROWTH

10. HIGH GROWTH
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
As Figure 7 illustrates, the quarter under review recorded growth of 4.3 percentage points
of the people with access to the internet to reach 41.1 percent up from 36.8 percent in the
previous period. An increase of 18.4 percentage points was recorded compared to the
same period of the previous year.
Figure 7: Estimated Number of Internet Users and Internet Penetration
Source: CCK, Operators’ Returns
The level of concentration as measured by market share by subscription in the mobile
data/Internet market segment changed for the four mobile operators during the period.
Safaricom Limited increased its market share by subscription to 72.6 percent during the

11. Mobile
data
continues
to
dominate
the
internet
market,
contributing
99%
of
the
total
internet/data
subscriptions
“
”
Source:
CCK,
April
2013
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

12. KENYA MOBILE NETWORKS
Source:
CCK,
April
2013
11%
8%
17%
64%
Essar
Telecom
Orange
Airtel
Safaricom
MAIN NETWORKS & NUMBER OF SUBSCRIBERS
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
19.814
million
5.205
million
2.484
million
.227
million

13. MOST KENYANS USE FEATURE PHONES
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Source:
statcounter.com
45%
of
Kenyans
using
the
mobile
web…
have
a
phone
Use
Android
32%

14. MOST KENYANS USE FEATURE PHONES
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Source:
statcounter.com

15. HOW DO KENYANS USE THEIR MOBILES?
Source:
iHubResearch,
2011
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

16. HOW DO KENYANS USE THEIR MOBILES?
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Kenya
has
the
second
most
active
Twitter
users
in
Africa
after
South
Africa
2.4
million
tweets
were
sent
out
in
the
final
3
months
of
2011.
1.8
million
Kenyans
use
Facebook.
SOCIAL MEDIA IN KENYA
Source:
socialbakers.com

17. Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Infographic
designed
by
@invanisawesome

18. Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

19. KENYA ECOMMERCE
Source:
Jana,
March
2013
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
77,1%
of
Internet-­‐enabled
mobile
phone
users
in
Kenya
buy
products
online.
Their
favourite
eCommerce
websites
are:
OLX,
Amazon,
eBay,
Google
and
WapTrick.
Ã
Ã
Applications
such
as
PesaPal
allow
payment
with
mobile
money.
Ã

20. Source:
Jana,
March
2013
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

21. KENYA IS THE
Ansr.io
IN MOBILE MONEY
TRANSFER SERVICES
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
GLOBAL LEADER

22. HOW MOBILE MONEY IS USED
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
…and
all
without
needing
a
bank
account,
bank
card,
smartphone
or
contract!
Send
money
to
relatives
and
friends
–
even
from
abroad
Disburse
salaries
and
pay
bills
Loans
and
Savings
Products
Mobile
top-­‐ups
(eg
29%
of
Safaricom
top-­‐
ups)
In-­‐Store
purchases
M-­‐ticketing

23. MOBILE MONEY PENETRATION
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Source:
CCK,
April
2013
2/3
of
Kenyans
over
15
are
subscribed
to
mobile
transfer
services
$2.63bn
USD
In
the
final
quarter
of
2012,
deposits
totalled

24. KENYA MOBILE MONEY
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Sources:
Economist,
May
2013;
Safaricom,
2013
Launched
in
2007
by
Safaricom
Ã
25%
of
the
country’s
GDP
flows
through
it
Ã
19
million
total
users,
monthly
active
user
base
of
10.5
million
Ã

25. KENYA MOBILE MONEY
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Sources:
Economist,
May
2013;
Safaricom,
2013
M-­‐PESA
contributes
to
18%
of
Safaricom’s
total
revenue,
more
than
SMS
and
data
put
together
Ã
M-­‐PESA
has
over
60.000
agents,
26000
of
whom
were
recruited
in
2012.
Ã
In
2012
M-­‐PESA
revenues
grew
by
29%
Ã
78%
of
mobile
money
subscribers
use
M-­‐PESA
Ã

26. SILLICON SAVANNAH

27. Ansr.io
JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
““Launched
in
January
2013,
Konza
technology
city
is
expected
to
cement
Kenya’s
role
as
a
regional
technology
leader
in
Africa.
The
project
is
expected
to
cost
$10
billion
and
create
more
than
200,000
jobs”
Source:
theafricareport.com,
April
2013
STRONG KENYAN GOVERNMENT LEADERSHIP

28. Ansr.io
JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
“Kenya’s
growth
has
been
attributed
to
strong
national
leadership,
particularly
the
establishment
of
a
strong
regulator
and
the
inclusion
of
ICT
as
a
pillar
for
national
growth
in
the
Vision
2030
plan.
Source:
Dalberg,
April
2013
STRONG KENYAN GOVERNMENT LEADERSHIP

29. Ansr.io
JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
STRONG KENYAN GOVERNMENT LEADERSHIP
Kenya
was
the
first
country
in
Sub-­‐Saharan
Africa
to
introduce
a
government
open
data
portal
Central
drive
to
increase
access
to
bandwidth
More
than
80%
SMEs
surveyed
expect
that
the
Internet
will
help
them
grow
their
business,
and
70%
of
those
expect
to
hire
new
employees
as
a
result
ICT
has
led
to
innovation
across
departments
in
Kenya
eg
online
training
of
Nurses
Kenya
has
a
strong
business
environment
and
good
education
system
but
weaker
physical
infrastructure.
Ã
Ã
Ã
Ã
Ã

30. THERE ARE 50 AFRICAN TECH HUBS...
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Source:
https://africahubs.crowdmap.com/

31. TOP KENYAN TECH ORGS
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Identifying,
nurturing,
and
helping
to
build
sustainable
East
African
enterprises
with
a
mobile
technology
focus.
Nairobi’s
Innovation
Hub
for
the
technology
community
is
an
open
space
for
the
technologists,
investors,
tech
companies
and
hackers
in
the
area.
It
has
over
10.000
members,
150
incubated
companies
and
backing
from
companies
including
Google,
Intel
and
Samsung.

32. Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Provide
access
to
seed
funding
(up
to
$100,000),
mentorship,
collaborative
working
space
in
the
heart
of
Nairobi’s
business
district,
intensive
series
of
workshops
and
access
to
investors.
VC4Africa
is
the
largest
online
community
of
venture
capitalists,
angels
and
entrepreneurs
dedicated
to
building
businesses
on
the
African
continent.
Savannah
Fund
is
a
seed
capital
fund
specializing
in
US$25,000-­‐US$500,000
investments
in
early
stage
high
growth
technology
(web
and
mobile)
startups
in
sub-­‐Saharan
Africa.
TOP KENYAN TECH ORGS

33. TOP KENYAN TECH ORGS
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
Business
incubator
focused
on
providing
the
right
ingredients
to
turn
business
ideas
into
viable
startups.
Three-­‐month
accelerator
programme
in
Nairobi
and
Cape
Town,
investing
up
to
$100k
in
10-­‐12
startups.
Funding,
entrepreneurs-­‐in-­‐residence
and
office
space
provided.
TOP KENYAN TECH ORGS

34. KENYA
Ansr.io
STARTUPS...
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
HAS LOTS OF
COOL

35. Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
REAL-TIME CROWDSOURCED
CRISIS-MAPPING
• Ushahidi
is
an
open-­‐source
tool
to
crowd-­‐source
information
using
SMS,
e-­‐mail,
Twitter
and
the
web.
• Used
in
128
countries
to
map
&
respond
to
crises
including
Haiti
earthquake,
US
Oilspill
&
Kenyan
election
monitoring.

36. AFRICA’S ANSWER TO
INTERNET CONNECTIVITY
BRCK
is
a
back-­‐up
generator
for
the
internet.
• A
router
for
20
people
with
8+
hours
of
battery
for
when
the
power
goes
out
• Fails
over
to
3g
when
the
Internet
goes
out
and
can
become
a
travelling
mobile
hotspot

37. • M-­‐Farm
provides
farmers
with
access
to
current
market
prices
• Aggregates
their
needs
into
discount
orders
with
suppliers
• Gives
them
direct,
collective
access
to
both
regional
and
export
markets
HELPING FARMERS THROUGH
THE MEDIUM OF SMS

38. MKOPA
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
M-­‐KOPA
provides
affordable
solar-­‐powered
lighEng
and
mobile
charging
to
rural
Kenyans
on
a
pay-­‐as-­‐you-­‐go
basis,
with
payment
via
M-­‐PESA
RENT-TO-OWN
SOLAR FINANCING

39. WANT TO REACH KENYAN CONSUMERS?
MOBIE SURVEYS
The
fastest
and
most
convenient
way
of
researching
Kenya’s
consumers
is
with
mobile
surveys.
We
offer
access
to
profiled
consumer
panels
of
smartphone,
feature
phone
and
tablet
users.
You
will
only
pay
for
completed
surveys
that
fit
your
target
market.
Learn
more
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

40. UNDERSTAND CONSUMERS
How
often
does
she
use…?
What
does
she
think
about
…?
What
challenges
is
she
facing?
What
are
her
habits?
How
much
does
she
spend
on…?
Where
does
she
buy…?
Ansr.io
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

41. Instant Price calculator
Our
mobiles
are
always
with
us.
We
deliver
most
survey
results
within
24
hours.
IMMEDIATE RESPONSE
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With mobile surveys
Ansr.io
%
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–
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42. BROUGHT TO
YOU BY
SOFIA ZAB
@SOCENTLONDON
Ansr.io