Mobile broadband and value added services


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Mobile broadband and value added services

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Mobile broadband and value added services

  1. 1. Mobile broadband and value added services Val Amadi- Head Rollout Commonwealth Telecommunications Organization Forum 2013 7-9th October, 2013
  2. 2. Content  About Etisalat Nigeria  Etisalat’s Award Winning Value Added Service Initiative  Value Added Services – Background  Role of the Network Operators in improving Value Added Services 1
  3. 3. Etisalat is one of the largest telecommunications companies in the world with over 32 years of experience Headquartered in the UAE Operates in 18 countries across Asia, the Middle East and Africa Over 100m customers and ~ 1.9bn people covered Official international partners of FC Barcelona Afghanistan, Benin, Burkina Faso, Central African Republic, Gabon, India, Indonesia, Iran, the Ivory Coast, Egypt, Niger, Nigeria, Saudi Arabia, Sudan, Tanzania, Togo, Sri Lanka and Pakistan 2
  4. 4. Etisalat Nigeria, was the 5th GSM entrant into the Nigerian telecom market and has achieved major milestones since launch Launched services in 7 major cities in October 2008 Awarded Best Quality Network one year after launch Achieved coverage in 36 states at the end of 2009 ~ Over 3000 BTSs by 2013 Rapidly expanding on current coverage of >70% of population 15m subscribers as at June 2013 Network Coverage Poor Fair Good Very Good Excellent Over 1,400 employees in 2013 3
  5. 5. Etisalat recently won the 2012 Global award for “best Mobile Product for Women in Emerging Markets” for its Mobile Baby mHealth initiative Etisalat’s Mobile Baby service (mHealth Initiative)   Insights Developed in partnership with Qualcomm, WHO, D-Tree International and Great Connection Inc Successfully deployed in Saudi Arabia, Tanzania, United Arab Emirates and Nigeria in 2011, and is expanding to Afghanistan and Ivory Coast soon   Identification and reporting of danger signs during labor and delivery  Data storage/remote diagnosis  Ultrasound-based remote monitoring of pregnancy evolution communication  Messaging for new mothers and mothers-to-be  Communication with referral facility indicating emergency transfer and requirements on arrival  Mobile payments for emergency transportation  Impact Improvement in maternal health  Educational and training programmes  Integration of mHealth and mobile money  Localized in various languages  Source: GSMA Website Service Description Mobile phone-based decision support Since launch, over 500 birth attendants and midwives have been fully trained and over 10,000 pregnant women have been registered with the programme 4
  6. 6. The availability of mobile broadband drives the provision and adoption of mobile Value Added Services (VAS) and vice versa The Ideal Cycle of Broadband Development in Nigeria A Growing demand in access networks drives demand for services C B Nigeria is focusing on improving infrastructure to support and drive various applications and services Source: IDC, 2012; Broadband Access across Africa – Accelerating Benefits, 2009 5
  7. 7. The following statistics point towards further advancement of mobile value added services  Internet penetration of 28.4%  Over 167 million people as at 2012  Largest internet population in Africa  Annual growth rate of 2.3% and set to double in the next 30 years Growing Internet Penetration/  Average Nigerian citizen spends not access less than 3 hours on the internet daily  11th largest in the world High Population  Most populous country in West Africa  Seventh most populous in the world  *110 million mobile phones on Nigeria  At least 9 million social media users in Nigeria  Putting penetration around 5.4% Increasing Popularity of VAS Expanding Mobile Population  Source: Terragon Insights 2013; January 2013; Internet world stats, June 2012; CIA World fact book, 2go and data from social networks; National Population Commission 2012;*; Nigerian Communication Commission, December 2012; TNS - Navigating growth in Africa; IDC report, 2012  Mobile penetration of 69.01%  25% of mobile subscribers use Smartphones; 59% use basic feature phones; 16% use advance feature phones 6
  8. 8. The benefits of value added services cannot be overestimated Generic Mobile Value Added Services Categories Mobile VAS Entertainment Information M-commerce Benefits of Value Added Services  More than just basic telephony  Drives broadband usage  Triggers entrepreneurship/employment generation  Ultimately, drives the growth of the economy 7
  9. 9. To enhance value added services and its benefits, network operators have roles to play and essentials to put in place Products and Services  Innovation in services and applications  Content and applications that drive usage  Product simplicity Quality of Service  Increase spread of broadband infrastructure  Provision of high speed data services  Handset upgrade/customization Customer Education     Increase knowledge of device operations Increase customer support Aggressive marketing and promotion Product and service information Partner Relationship     Right platforms and systems Product and service support Technical expertise Service Level Agreements 8