Have you ever wondered how the Grammys successfully hosts high-profile events, year after year? We went backstage with The GRAMMYs’ Adrian Diaz, Director of Ticketing and learned how they planned VIP events with the help of event technology. In this 30 minute webinar, we... - Learned why technology is important to The Recording Academy’s high-profile events - Found out why the Grammys went from paper to digital check-in - Went backstage at the Recording Academy and learn how they use event technology to plan VIP events

3. Agenda
In this webinar, you’ll...
● Learn why tech is important to The Recording Academy’s high-
profile events
● Find out why The Recording Academy went from paper to digital
check-in for some of their high profile events
● Go backstage and learn how The Recording Academy use event
tech to plan VIP events
● Questions? Be sure to use #AskST and the chat window!

5. ● Check-in is one of the first impressions an attendee gets at
an event.
○ How do we, as planners, ensure it’s a good one?
● It’s time that your check-in goes digital.
● Whether you conduct high-profile events or not, check-in
is an important piece to an event’s success.
Why are we doing this webinar?

7. ● Check-in was our biggest issue.
Why tech is important to The GRAMMYs high profile events
● The team needed to mitigate issues quickly, in real-time.
● Technology not only makes your job easier, it makes you look
more professional and it’s an entire extra layer of security that
every event needs.
● Needed to set a standard in ticketing, which we didn’t have (yet).

9. ● Ticketing and check-in go hand-in-hand.
From paper to digital Check-In
● Paper check-in was difficult, especially when you’re dealing
with celebrities who might have an alias.
● Needed a solution that was easy to implement and
train a staff as well as a group of volunteers.
● Check-in was historically manual, nothing was
automated

11. GRAMMYs Latin Person of the Year Award

12. GRAMMYs Latin Person of the Year Award

13. GRAMMYs on The Hill

14. ● Hire the right people to help you with your event.
● Keep in mind: it’s hard work and you’ve put in the hours. Don’t
panic in the event of a setback!
● You’re in good hands with the technology you’re using!
Advice for those planning high-profile events

16. Questions