1. HACKING
4 STARTUPS
SALES
with Tammy Camp

2. SALES HACKING
is the practice of using technology to rapidly grow and
automate your sales process.
WHAT IS SALES HACKING?

3. WHAT IS A CRM?
SALES INFRASTRUCTURE
● CRM stands for customer relationship management
● Typically a SaaS product
● Track leads
● Transparency on outside communication across teams
● Provides data on your sales process
● Example - Percentage of wins v loss

4. WHAT IS AN EXAMPLE CRM?
SALES INFRASTRUCTURE
● Streak (Free)
● RelateIQ
● Close.io
● Pipedrive
● Salesforce
● Do NOT use Excel

5. WHY DEFINE SALES STAGES?
UNDERSTANDING YOUR SALES STAGES
● Clear understanding of all stages
● Understand what the next action should be
● Process can give you clear metrics on sales

6. WHAT ARE EXAMPLES OF SALES STAGES?
UNDERSTANDING YOUR SALES STAGES
● Lead
● Contacted
● Demoed
● Closed - Won/Lost

7. WHAT IS LEAD SCORING?
LEAD SCORING
● Chance that the customer will close
● Based on metrics of previous sales performance
● Leads scoring helps keep turnover down
● Don’t waste time on unqualified leads
● Start with anecdotal scoring
● Have assumptions about whom the best customers are,
and prove that through your sales process by selling to
them

8. WHAT DATA HARVESTING TOOLS CAN I USE?
FINDING LEADS
● Import.io
● Python scripts on Github
● Outwit
● Nerdy Data

9. LEADS AS A SERVICE
FINDING LEADS
● Proleads.io
● Datanyze
● Data.com

10. LEAD VERIFICATION
FINDING LEADS
● Tower Data
● Clear Bit
● Full Contact
● Rapporative

11. WHAT ARE SALES AUTOMATION TOOLS?
SALES AUTOMATION TOOLS
● Tools that automate the sales process
● Outreach
● Tout
● GrowBots

12. TYPES OF OUTBOUND COMMUNICATION
OUTBOUND COMMUNICATION
● Email
● In Person
● Phone

13. TIPS ON EMAIL COMMUNICATON
OUTBOUND COMMUNICATION
● Personal tone
● Keep it short and to the point
● Use a common connection
● Make it as personalized as possible
● Asking for feedback instead of selling
● Always in with a binary question “can we chat Friday at
noon?”

14. WHAT IS A PIPELINE?
PIPELINE
● Pipeline is the amount of potential customers (revenue)
you have in yours sales process
● Understand the % of your won/lost ratio so you can
forecast to meet yours sales goals

15. WHAT ARE SOME BOOKS ON SALES?
BOOKS ON SALES
● Predictable Revenue
● Little Red Book of Sales
● SPIN selling

16. QUESTIONS?
SLI.DO/#500TAIPEI
HAVE