1. Several projects from 2012 were discontinued or handed over to other teams, including DealsXL which lost visitors and was unprofitable, and Weekmenu which was handed to the Food Team. 2. Existing concepts like Opdecover were rebuilt for Facebook, while new apps like Kieskeurig were tested on Facebook with the goal of a first test on Nokia in 2013. 3. Plans for 2013 included setting a social media roadmap, testing potential developers at a hackathon, developing social concepts like Fashionchick and Kieskeurig, and building knowledge around responsive websites.

1. 2012
t

2. DealsXL
Not profitable enough
Removed link from
Startpagina, -80% visitors
PB not willing to handover
Offline beginning 2013

3. Opdecover
Rebuild existing concept
for Facebook
Installed on pages for
Margriet & Fashionista
Rollout 2013

4. Weekmenu
Social & RWD sandbox
Newsletter
790 subscribers
CTR 48.5% higher than the average
Handover to Food Team

5. Recipe books
Testing PoD concept
without development
involved
49 books ordered
Use for CL concept

6. Kieskeurig FB app
White label review module
on Facebook
Facebook apps as a service
First test with Nokia 2013

7. 2013
t

9. Social Taskforce: Content Library:
• Set up a roadmap for 2013 • Create a ‘Big Data’ showcase concept. For 3rd
• Insights parties.
• Tools • Test potential external developers during
• Empowerment Media Parade Hackathon.
Social concepts: Responsive website?
• Fashionchick • Build and test mobile websites (20-40% of
• Kieskeurig mobile visits land on a normal site)
• Social shop • Build knowledge about developing responsive
sites