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Digitizing in Action Increasing Access to Digital Collections
Project Types <ul><li>Architectural Plans </li></ul><ul><li>Old photos and diaries </li></ul><ul><li>Maps </li></ul>
 
 
 
 
 
 
 
Naive Understanding of the Web We put our digital project on our web site so everyone now has access
Designer must be the one who cares about searcher’s needs Google and Bing aren’t responsible to help searchers find your r...
Standard Marketing <ul><li>Use the correct content management system </li></ul><ul><li>Metadata knowledge and entry key to...
Push Marketing <ul><li>Library catalog </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter  </li></ul><ul><li>Flickr </li...
 
 
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Monterey Internet Librarian 2009 Digitizing In Action

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Monterey Internet Librarian 2009 Digitizing In Action

  1. 1. Digitizing in Action Increasing Access to Digital Collections
  2. 2. Project Types <ul><li>Architectural Plans </li></ul><ul><li>Old photos and diaries </li></ul><ul><li>Maps </li></ul>
  3. 10. Naive Understanding of the Web We put our digital project on our web site so everyone now has access
  4. 11. Designer must be the one who cares about searcher’s needs Google and Bing aren’t responsible to help searchers find your resource
  5. 12. Standard Marketing <ul><li>Use the correct content management system </li></ul><ul><li>Metadata knowledge and entry key to success </li></ul><ul><li>Test, test, test searching </li></ul><ul><li>Search for other like sites </li></ul><ul><li>Utilize associations, societies, special libraries </li></ul><ul><li>NOT ENOUGH marketing In today’s social world </li></ul>
  6. 13. Push Marketing <ul><li>Library catalog </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul>

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