Now that you're starting to craft some strategy around the why's and who's of social media, it's time to look at the different social media channels that are available, and set up profiles on the sites where your target market is congregating.

2. Mat Silverstein @matsilverstein Samantha Timmermann @sjtimmermann

11. Optimization Tips.

18. www.linkedin.com

25. Over 60 Million Facebook Status Updates Happen Daily. Ref: Did You Know? http://vimeo.com/11551721

30. www.facebook.com

31. www.facebook.com/pages

33. Local Business

34. Product/Service

35. Optimization Tips.

37. Admin 101

41. *Must have at least 25 fans.

43. “Twitter - where life happens digitally.” -DickCosotlo, CEO, Twitter

48. www.twitter.com

49. Optimization Tips.

51. What should I post? My page is empty.

54. Online Business Directories

62. Optimization Tips.

68. Optimization Tips.

72. www.youtube.com

74. Source: http://blog.hubspot.com/blog/tabid/6307/bid/8594/Social-Media-Marketing-By-The-Numbers-Infographic.aspx

75. Source: http://blog.hubspot.com/blog/tabid/6307/bid/8594/Social-Media-Marketing-By-The-Numbers-Infographic.aspx

76. • Session Two Homework • Review and update your social media strategy. Set-up and optimize your profiles. Research your competitors and other pharmacies.

78. Friday!

79. Pharmacy Social Media Hub www.pharmacyowners.com/socialmedia

80. Pharmacy Social Media Crash Course Session Three: Pharmacy Content Marketing Wednesday, January 26th @ 3pm ET