2. Set a Goal
Having a predetermined set of goals
allows you to better structure your
project. There can be a wide variety
of factors to focus on such as website
clicks, email addresses collected,
number of followers, brand mentions,
and post performance.
3. Choose a Prize
Of course, your prize plays a large role
in the success of your twitter contest.
The should be first and foremost,
something that your target audience
wants and is interested in. It should also
probably relate to your business in some
way to help build brand associations.
4. Know the contest types
Sweepstakes- Post a link to input info
on a landing page to win. Great for
gathering customer information.
Retweet & Follow- Tell followers to RT a
post and follow the account to be entered
to win. Great for profile growth.
Hashtags- Followers must tweet with a
certain hashtag to be entered. Great for
brand awareness through trends discovery.
5. Analyze results
This is necessary to make your next
contest better. Twitter provides
analytics that help you spot trends and
areas for potential improvements. The
better designed your twitter contest is,
the more return on investment you will get.
6. Now Go Get Started
You’re ready to get your campaign rolling!
Your twitter will be blowing up in no time.