When it comes to travel marketing, few business owners take the time to create smart marketing goals. But while setting goals might not be as exciting as diving into SEO or Content Marketing, it's absolutely crucial to the success of your business. Learn how to set your travel and tourism business up for maximum success and impact by setting smart goals today.
10. Set a few over-
arching goals for
your business1
11. Once you clearly know where you want to go, you can eliminate distractions and
ensure that all of your actions are laser focused on achieving that goal.
Before you write down a strategy, decide what success looks like to you for your
business and personal life
Main Goals
12. Do you want more consistent, year-
round revenue so you can spend more
time with your family?
16. After taking the overall goals that you desire for your business and lifestyle, create
smaller goals that align accordingly to help you eliminate distraction
Narrowing It Down
17. A closer look at the areas
in which to strengthen
your business
Branding
Lead Generation
Customer Service
23. How to set
SMART Goals
You want to make
sure that you are
ticking off all the
boxes off the
acronym when you
are coming up with
goals that will
ultimately help you
achieve your one
big desired outcome
24. Example: Check AllThe Boxes
Increase referrals to your website
reservations page by 20% in the next three
months.
Specific
Measurable
Measurable Attainable Realistic Time-Sensitive
Time-Sensitive
X X XX X
25. Tip: Don’t focus on Vanity Metrics
Likes, follows and traffic alone is not
what will ensure bookings or revenue
“
26. MakeAction Steps
■ posting on Facebook once a day
■ emailing 30 past guests and giving
them an incentive to refer
■ writing 1 new blog post a week
32. Free Additional Resource To Maximize
Your Marketing
Access Your Free
Worksheet
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Social Media!
Editor's Notes
Branding- Increase brand awareness with a target demographic
Lead Generation- Engage with social media followers to gain more revenue
Customers-Connect with prospective, present and past clients to enhance your brand and strengthen customer’s trust