These are the steps you need to take to get LinkedIn working as a great marketing tool.

1. Ride the wave of business growth
The 7 Step LinkedIn Business Development Process
Step 1
Identify your audience, you can then design your profile and market
sector to engage with.
Step 2
Develop a Killer Profile, which will communicate a strong message to
your identified prospect.
Your Profile must be engaging with clear message of “what’s in it for
your customer” coming through the Headline and Summary.
Step 3
Identify your prospects, on LinkedIn through Advanced searching and
join the Groups they are interested in.
Step 4
Strategically build your Network, using a “Soft Connection” approach
that will start the process of differentiation.
Step 5
Develop exceptional engagement scripts, which will motivate your
potential customers to take action (this is the most important part of
the strategy).
Step 6
Devise a working practice, which will imbed LinkedIn marketing into
your working methods. If this is not done you will not get the returns
you deserve from your effort.
Step 7
Transfer all new prospects and customers, to your CRM for future
marketing & sales activities, such as email campaigns, trade shows and
customer entertainment.
Paul Sampson – email: paul.sampson@thebizlinks.co.uk