Marketing 101: What Every Accounting Firm Should Know?
What Every Accounting Firm Should Know
As competition is growing day by day in
accounting field, you need to stand out of the
Marketing can help your business
thrive by ensuring good customer
relations, better branding and
compete with the competitors.
Here are few tips for accounting
firms to better market themselves -
1. Develop a Marketing Plan
Develop a good and goal
oriented marketing plan
that can help you reach
a) Know Your Customers
A good marketing plan must identify and target the existing
as well as potential clients.
b) SWOT Analysis
SWOT refers to Strengths, Weaknesses, Opportunities and
Threats. It helps you to identify different internal and external
factors that will affect your firm's future performance.
2. Referral Marketing
Referral marketing is a great way of promoting your
products or services to new customers through
referrals from existing clients, friends or associates.
All you need to do is create a referral program.
a) Refer a Friend
Offer discounts to your existing clients for referring a friend.
b) Email Signature
Make use of email signature something like "Referral are
much appreciated and welcomed" to let clients, associates and
friends know about referral.
3. Capture Leads Through Websites
A proper lead capturing method on your
business website can help you convert visitors to
a) Make Use of Email Subscription Form
Allow visitors to get offers and download materials such as
e-books, files, taxation forms etc. by just filing the email
subscription form or newsletters.
b) Design for Lead Generation
Create a great look and feel design with a proper formatting
to retain visitor's attention. Include images, graphs and show
what's in it for the customer.
c) Smart Call to Actions
Make use of easy & smart call to actions on your website according
to your business objective such as filling up a contact form, sign up
action, chat or sharing words about you on social media.
4. Social Media Marketing
Although relatively new in marketing area,
many accounting firms are now considering
social media in their marketing strategy.
a) Why social media is important?
To increase sales
To increase site ranking
To showcase your brand
To decrease marketing cost
To build relationships with your customers
Leverage social media platforms such as Twitter,
Facebook, LinkedIn, Google+ to reach out to the
Engage with the audience.
Share other's stuff as well.
Share something valuable, helpful and engaging.
Create content to share on the social media channels.
Follow industry leaders, potential and existing customers.
b) Some Worthy Tips
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