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Marketing 101:
What Every Accounting Firm Should Know
As competition is growing day by day in
accounting field, you need to stand out of the
crowd.
Marketing can help your business
thrive by ensuring good customer
relations, better branding and
compete with the competit...
1. Develop a Marketing Plan
Develop a good and goal
oriented marketing plan
that can help you reach
target audience.
a) Know Your Customers
A good marketing plan must identify and target the existing
as well as potential clients.
b) SWOT Analysis
SWOT refers to Strengths, Weaknesses, Opportunities and
Threats. It helps you to identify different inter...
2. Referral Marketing
Referral marketing is a great way of promoting your
products or services to new customers through
re...
a) Refer a Friend
Offer discounts to your existing clients for referring a friend.
b) Email Signature
Make use of email signature something like "Referral are
much appreciated and welcomed" to let clients,...
3. Capture Leads Through Websites
A proper lead capturing method on your
business website can help you convert visitors to...
a) Make Use of Email Subscription Form
Allow visitors to get offers and download materials such as
e-books, files, taxatio...
b) Design for Lead Generation
Create a great look and feel design with a proper formatting
to retain visitor's attention. ...
c) Smart Call to Actions
Make use of easy & smart call to actions on your website according
to your business objective suc...
4. Social Media Marketing
Although relatively new in marketing area,
many accounting firms are now considering
social medi...
a) Why social media is important?
To increase sales
To increase site ranking
To showcase your brand
To decrease marketing ...
Leverage social media platforms such as Twitter,
Facebook, LinkedIn, Google+ to reach out to the
potential customers.
Enga...
About Us
Ace Cloud Hosting
powered by Real Time
Cloud Services (RTCS), is
an Authorized commercial
QuickBooks Hosting
prov...
LIKE THIS DECK?
GET IN TOUCH!
Follow us for more Great Content
Also Check Out Some of Other Slideshares
References:
http://www.accountingweb.com/article/marketing-101-what-every-small-firm-should-
know/223624
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Marketing 101: What Every Accounting Firm Should Know?

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Here are the marketing 101 tips for accounting firms, presented by AceCloudHosting that can be used to ensure better branding, customer relationship and better competition with the competitors.

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Marketing 101: What Every Accounting Firm Should Know?

  1. 1. Marketing 101: What Every Accounting Firm Should Know
  2. 2. As competition is growing day by day in accounting field, you need to stand out of the crowd.
  3. 3. Marketing can help your business thrive by ensuring good customer relations, better branding and compete with the competitors. Here are few tips for accounting firms to better market themselves -
  4. 4. 1. Develop a Marketing Plan Develop a good and goal oriented marketing plan that can help you reach target audience.
  5. 5. a) Know Your Customers A good marketing plan must identify and target the existing as well as potential clients.
  6. 6. b) SWOT Analysis SWOT refers to Strengths, Weaknesses, Opportunities and Threats. It helps you to identify different internal and external factors that will affect your firm's future performance.
  7. 7. 2. Referral Marketing Referral marketing is a great way of promoting your products or services to new customers through referrals from existing clients, friends or associates. All you need to do is create a referral program.
  8. 8. a) Refer a Friend Offer discounts to your existing clients for referring a friend.
  9. 9. b) Email Signature Make use of email signature something like "Referral are much appreciated and welcomed" to let clients, associates and friends know about referral.
  10. 10. 3. Capture Leads Through Websites A proper lead capturing method on your business website can help you convert visitors to your customers.
  11. 11. a) Make Use of Email Subscription Form Allow visitors to get offers and download materials such as e-books, files, taxation forms etc. by just filing the email subscription form or newsletters.
  12. 12. b) Design for Lead Generation Create a great look and feel design with a proper formatting to retain visitor's attention. Include images, graphs and show what's in it for the customer.
  13. 13. c) Smart Call to Actions Make use of easy & smart call to actions on your website according to your business objective such as filling up a contact form, sign up action, chat or sharing words about you on social media.
  14. 14. 4. Social Media Marketing Although relatively new in marketing area, many accounting firms are now considering social media in their marketing strategy.
  15. 15. a) Why social media is important? To increase sales To increase site ranking To showcase your brand To decrease marketing cost To build relationships with your customers
  16. 16. Leverage social media platforms such as Twitter, Facebook, LinkedIn, Google+ to reach out to the potential customers. Engage with the audience. Share other's stuff as well. Share something valuable, helpful and engaging. Create content to share on the social media channels. Follow industry leaders, potential and existing customers. b) Some Worthy Tips
  17. 17. About Us Ace Cloud Hosting powered by Real Time Cloud Services (RTCS), is an Authorized commercial QuickBooks Hosting provider and Application Hosting Service provider to CPAs, SMBs, Bookkeepers and ranks amongst the leading QuickBooks hosting providers.
  18. 18. LIKE THIS DECK? GET IN TOUCH! Follow us for more Great Content Also Check Out Some of Other Slideshares
  19. 19. References: http://www.accountingweb.com/article/marketing-101-what-every-small-firm-should- know/223624

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