Companies Unique backward integration model,Organisation structure and career growth

1. 1
SOBHA DEVELOPERS LTD
A SEMINAR ON
K.SNEHA
ROLL NO;131564
DEPARTMENTOF CIVILENGINEERING
National Institute of Technology
Warangal – 506 004.

2. CONTENTS
 Company Overview
 Real Estate Development and Contractual Business
 Unique “Backward Integration “ Model
 Strong Track Record
 Organization structure and Career growth Stages
 HR Policies and Practices in the Organization
 Current Openings
 Careers

3. Company Overview
The Leading Real Estate Player in South India
„ Promoted by Mr. P.N.C. Menon and Mrs. Sobha Menon in 1995
 Mr. P.N.C Menon has over three decades of national and international experience in the real estate &
construction industry
 Established the brand “Sobha” with focus on quality and timely delivery
„ Business Segments
 Completed approximately 56.38 MM sq. ft. of development and construction till date
 Real Estate developer with focus on Residential projects
 Contractual projects for institutional clients - Infosys, Taj, Dell, HP, HCL Tech
 In-house manufacturing of interiors and glazing for contractual and residential use
„
Vision: Transform the way people perceive ‘Quality’
2
 Sobha Developers Ltd., a Rs. 20 billion Company, is one of the fastest growing and only backward
integrated real estate players in the country.

4. Real Estate Development & Contractual Business
Status of
Projects Residential Commercial Contractual Total
Saleable Saleable Developed (MM sq. ft.)
Chandigarh Baddi - H.P Hyderabad
NCR Bhubaneswar
Jaipur Chennai
Kolkata
Roorkee
Mumbai
Bangalore
Pune
Mangalore
No.
Completed 85
Area
(MM sq. ft.)
10.7
No.
12
Area
(MM sq. ft.)
1.7
No.
230
Area
(MM sq. ft.)
18.3
No.
Mysore
Thrissur
227 56.38
Calicut Coimbatore
Ongoing 45 8.9 6 0.4 34 5.9 85 15.2
Trivandrum Palakkad
Note
1. Includes land bank owned, under joint development and under MoU
3
 Sobha has made a footprint in 23 cities
and 13 states across India.

5. Unique ‘Backward Integration’ Model
Expertise in Constructing Innovative Structures
PROJECT INTERIORS
IMPLEMENTATION DIVISION
TEAM
ARCHITECTURE,
STRUCTURAL &
INTERIOR STUDIO
SOBHA’S UNIQUE GLAZING & METAL
BACKWARD INTEGRATION DIVISION
MODEL
MECHANICAL, ELECTRICAL & BUILDING MATERIALS
PLUMBING PRACTICE DIVISION
Conceptualization to Completion
■ Assured premium quality
Backward
Integration
■ Better and timely execution
■ Better planning of resources
7

6. Strong Track Record
Total Revenues(1)
(INR MM)
20,000
15,000
10,000
14,363
11,894
9,917
6,273
Profit After Tax(1)
(INR MM)
2,500
2,000
1,500
2,283
1,615
885
1,097
4,652
5,000 2,213
0
FY04 FY05 FY06 FY07 FY08
1,000
500
0
FY09
347129
FY04 FY05 FY06 FY07 FY08 FY09
Note
1. Standalone Financials
4
 An INR 20 Billion company listed on “BSE and NSE”
 Standing with single landmark project in 1995,Today 313 projects later,Sobha is
brand trusted for PERFECTION.
 Recognized with over 98 awards by institutions of repute.
The backward integration model is one of the key competitive strengths of Sobha.

7. Strong Execution Track Record
Real Estate Development
Sobha Daffodil - Bangalore Sobha Iris - Bangalore
Sobha Mayflower - Bangalore Sobha Sunflower - Bangalore
5

8. Strong Execution Track Record
Contractual Projects
Infosys Food Court - Bangalore Geodesic Dome Multiplex - Mysore
Infosys GEC 2, Mysore Infosys SDB 3, Pune
6

9. Why Sobha?
Strong South
India Presence
and Brand
Robust Organization
Structure and Strong
Management Team
Land Bank
substantially paid
for
High Cash Flow
Visibility
Equity Proven
Execution
Capabilities
Focus on
Residential
Projects
Strong Pipeline of
Ongoing and
Forthcoming Projects
SOBHA: Well poised to take advantage of the revival in the Indian Real Estate
market
14

10. Careers
They employ over 3000 employees and have a full-fledged academy which imparts
training on different technical and behavioral aspects.
They consider employees as their core strength and respect hard work, knowledge
and commitment. The company's evolving culture and value system provides an
ideal platform for employees to perform and grow.
The company's human resource policies and benefit programs are designed to
attract and retain the best talent. The organization endeavors to provide job
opportunities across different disciplines and functions, depending upon company
needs and professional competencies of the aspirants.

14. 1. RECRUITMENT POLICY
1.1 Selection Policy
i) Each new employee shall be chosen carefully not only for his
ability to handle the immediate opening but also with a view to his
suitability for advancement and also taking into account other
attributes like maturity, being a team player etc.
ii) Recruitment in SOBHA Group is a merit based program and the
requirements of the job and suitability of the candidate alone shall be
the determining factor in the selection and placement of applicants.

15. iii) Candidates should be assessed not only for their technical /
professional competence, experience and knowledge demanded by the
job, but also due weightage shall be given for the personal attributes
and qualities of head and heart required to be well adjusted citizens of
SOBHA Group, as also to have career progression.
iv) No individual under the age of 18 years shall be employed in any
capacity.
v) There shall be no discrimination with regard to gender, religion,
language, region, etc. except as determined by the requirements of the
job. It will encourage persons with disability to take up
responsibility if they are competent to meet the requirement of the job.

16. 1.2 Resourcing
The following sources of recruitment may be used
i) Web based recruitment
ii) Existing database
iii) Recruitment advertisements
iv) Placement agencies
v) Campus recruitment
vi) Employee referrals

17. 2. CHANGE IN EMPLOYMENT STATUS
2.1 TRANSFERS
In line with the exigencies of business, it will sometimes be necessary to move
people from one location / department to another.
Any proposed transfers must be discussed, in the first instance, between the
Departmental Managers and the Executive Directors.
This position may then be offered to the person concerned, and, if accepted, the
Human Resources Manager will issue a transfer letter to the employee .
2.2 PROMOTIONS
Company believes in providing growth opportunities to internal candidates first.
It also invests its resources in developing internal talent to avail these
opportunities . Promotions do recognize the performance in the current job.

18. EXITINTERVIEWS
An exit interview will be conducted before the expiry of the
notice period. It will be conducted between the employee and
Human Resources Manager / Head - HR. In the case of senior
managers above the rank of a General Manager, the interview
shall be conducted by Executive Director/MD. The exit interview
is not a panel interview but a one-to-one interview. The exit
interview shall be conducted on or before the last working day of
the resigned employee.
3. TERMINATION

19. Current Openings
 Manager Planning (AM/DM/Manager Planning) (All India)
 Management Trainee (All India)
 Engineer Plumbing Design (Bangalore)
 Project Engineers/Senior Site Engineers/Site Engineers/Billing Engineers (All
India)
 Site Supervisors (All India)
 Plant & Machinery Engineers / Supervisors (All India)
 Planning Engineers / Costing Engineers (All India)
 Project Managers (All India)

20. Manager
Planning
Planning
Costing
Quantity
surveying
project
delivery

21. Management trainee Programs
 Students of final semester can apply; The candidates should have high levels of
energy, possess excellent communication & interpersonal skills, and exhibit a
burning desire to excel in their work.
 All Management Trainees will undergo two and a half years of intensive training. On
completion of the same, the candidates will be put on a fast track growth and will be
absorbed as Assistant Project Managers by the Company.

22. Project Engineers/Senior Site Engineers/Site
Engineers/Billing Engineers
Candidates should be first class graduates in Civil
Engineering with 2 to 8 years experience in construction
of high-rise buildings.

23. Project Managers
 They would be in charge of individual projects and responsible for project
completion within specified parameters of quality, cost and time.
 Candidates should have experience in Advanced Construction Techniques, High-
Quality Finishes with good techno-commercial acumen. Candidates with post
graduate degree in Construction Management would be preferred.
 Candidates should be first class civil engineering graduates below 32 years of
age with 5-10 years experience in building construction.

24. Planning Engineers / Costing Engineers
 Candidates should be extremely bright graduates in civil
engineering with 1 to 5 years relevant experience with an aggregate of
70% marks and above preferably with knowledge of MS projects.

25. Plant & Machinery Engineers / Supervisors
 Candidates should be first class engineering graduates /
Diploma holders in Mechanical Engineering below 32 years of age
with 2 to 8 years experience in Plant & equipment maintenance in
a Construction Company.

26.  Sobha is an organization where quality meets excellence,
technology meets aesthetics and passion meets perfection.

27. Vision - Transform the way people perceive 'Quality‘.
Mission - No Short Cuts to Quality.
Philosophy - Passion at Work.
Conclusion

28. THANK YOU