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1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
BACHERLOR DEGREE IN QUANTITY SURVEYING 08/14
MANAGEMENT SCIENCE ASSIGNMENT REPORT
LECTURER:
Mr. Wong Chong Wei
MEMBER:
Liew Yong Sheng 0315108
Lai Choon Feng 0315898
Steven chan kai tiong 0319850
Herbert Liew Fung Zhean 0316133
Chong Zit Man 0315915
Yee Algel 0315890

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Executive Summary
Dreamcast is a company that specializes on the development of property. Since the creation
of Dreamcast, we have taken and successfully developed several areas from scratch to
completion.
Founded by five quantity surveyors, we strive to create a better lifestyle in areas of which
we are involved in to create a dream living city to reality.
The discussion shall include not only our company information and organisation structure
and their job scope but also include our recruitment and selection plan as well as the
training development plan. The report will then continue by the discussion in the utilization
of information technology to gain competitive advantage in property developing industry.

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Table of Content
Task 1-
DREAMCAST PROPERTY statement and Goals 1
Organisation Chart and Job Scope 4
Task 2
Criteria and Training and Development 7
Interview activities 10
Task 3
Software and Competitive Advantage 13
Reference 17
Appendix 18

4. 1
Task 1
VISION STATEMENT
Vision Statement of Dreamcast
- Bringing our dream living city to reality.
We strongly believe that we all have a certain lifestyle, world or city we have dreamt of and
live in. As a property developer, we hoped to merge the dreams of both our dreams as well
as the client’s to create a city they dreamt to live in. In our perspective, this long term goal
we have set would be achievable within 20 years from this day should we provide constant
full force into our workload as well as strategically.

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MISSION STATEMENT
Mission Statement of Dreamcast:
We will bring our vision statement to ‘reality’ by:
- Our core value we will construct the best building in terms of design, value and
quality
- Provide greater customer service and satisfy customer needs through a culture of
excellence
- Increasing stakeholder value and dominate market share in shortest time
conceivable
Not only should the mission provide a clearer direction towards achieving our long term
goal. It will also provide the expectation needed to our employees as well as the
organizational culture of the company.

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VALUES
- INTEGRITY
- TEAMWORK
- INNOVATIVE
- QUALITY
- CREATIVE
With the acronym of ITIQ, we strongly believe and implement these values heavily towards
our works.
LONG TERM GOAL
To develop a property in such a way where our stakeholder have dreamt of
MID TERM GOAL
Forming trust and satisfaction in our clients
SHORT TERM GOAL
Maintain relationship with authority to gain approval of utility and land permissions.

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ORGANIZATION CHART
JOB DESCRIPTION
FINANCIAL DEPARTMENT
Accountant
1. Act as the treasurer of the company
2. Perform a variety of professional accounting functions to support operations, they
also
3. Preparation and settling of financial statements and reports, general and subsidiary
ledgers and supporting schedules.
4. Prepare property tax remittance for payment

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PROJECT MANAGEMENT
Quantity Surveyor
1. Preparation of Bills of Quantity or BQ with the architect and the client
2. Establishing client’s requirement and undertaking feasibility studies.
3. Perform risk, value management and cost control
4. Preparing and analysing costing for tenders
Architect
1. Prepare and presenting viability of reports and design proposals to the client.
2. Producing detailed workings, drawings and specification
3. Specifying the nature and quality of material of the building required
Civil Engineers
1. Judging whether projects are workable by assessing materials, costs and time
requirements
2. Assessing the environmental impact and risks connected to projects
LEGAL DEPARTMENT
1. Review cases and advice management accordingly to UBBL and Construction
Law
2. Liaise with relevant department to ensure that legal risks have been identified,
appropriate course of action have been taken
3. Provide legal protection and risk management advice to management including
contract management
4. Arrange and interpret legal information, conduct training and distribute
appropriate legal requirement to employees.

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FACILITY DEPARTMENT
1. Purchase insurance coverage for building
2. Inspect structure of building and determine if repairs are required
3. Supervise renovations and addition to building and if it’s appropriate to
4. Advise employee in reduction of utility bill
HUMAN RESOURCE DEPARTMENT
1. Provide analysis in wage and salary reports and data
2. Recruit, interview, test and select employees
3. Plan and conduct employee orientation
4. Keep records of benefit plan participation such as insurance, pension plan and
personnel transactions.
5. Coordinates management training in interviewing, hiring, termination,
promotion, performance review, safety and prevents any form of harassment.

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Task 2
As a property developing company, we hoped and have visualized Dreamcast to be the
company that will bring dreams to reality. It is obvious that it is impossible to reach
such as vision in just mere years and thus employees will certainly come and go. Due to
that, we have developed plan to succeed employees who leave the company.
CRITERIAS
To begin with, we have listed the basic criteria to be a project managing trainees in
hope to simplify the recruiting process.
 Holding at least a Bachelor Degree of Project Management, Quantity Surveyor,
Engineering or other equivalent degree
 Capable of communicating in English and Malay
 3 years and above of working experience related to construction industry
 Proficient in leadership, management skill and motivating people
 Willing to listen and build rapport as well as have decent social skills
 Manage time well
 Have good decision-making skills
 Basic knowledge of construction safety and construction law including the
uniform build-by law
PLANNING FOR TRAINING AND DEVELOPMENT
It is important to identify the initial duties and responsibilities of the project manager
trainees in order to understand what kind of person we need for our company.
Trainees will be assigned with a senior manager to learn and understand our
organisation structure by:
1. Involvement with our company’s current project
2. Study the schedule of current project
3. Ensuring the project is on time and identify problems
4. Attending to all project meetings

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The whole reason to this is to basically let trainee to get involve in critical thinking and
problem solving with the current active projects.
Trainee will get to join different department every one month to understand the
function of each department to the organisation. There, they will prepare and compile
document as well as exposing themselves to related department. From this, they will
know how to prepare a better document as a project manager to other department
since they have worked with other department. They could also understand and
interrelate how each department are important in the organisation.
Training and Development
Once the selection and recruitment was done, it is important that we further improve
chosen candidate’s capability to ensure that the candidate will bring our visualized goal to
reality. In the human resource management process, the chosen candidate will be aided
with their weakness addressed, improvement in candidate’s performance and reduction in
supervision. For our three chosen employees, we aim to train them from team members to
middle managers.
The training program for the employees will be conduct based on:
 Employee survey results
 Evaluation deficiencies
 Individual development plan
 Law and regulation changes
 New equipment and technology
 The need of our organization
Activity 1: Oversea Training and Development Programme
The three employees will be sent to our partner company oversea for training. Even though
they will be working for our partner company, we will still be the one to pay for their labor.
This will provide an opportunity for said employees to explore and expose themselves to
different organization culture and system as well as broadening their social relation.

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The course of training will be related to the construction industries that are conducted
oversea. Of course, the living expenses will be paid for the chosen employees. In return, we
expect them to write a report regarding their experience in the training.
In a nutshell, we expect employees to share their experience and learning from the training
provided including the interaction between employees to have mutual learning. This will
increase the relationship between employees and thus having the whole team growing
rather than just the three.
Activity 2: Mentor-Mentee Development Programme
We would assign employees to handle and lead a project with the guidance of an
experience mentor. The mentor would be the member of our top level management team
or founder of the company who is highly experienced in the construction industry and
Dreamcast as a whole. The mentor will provide guidance and communicate with the mentee
when facing any sort of difficulty during the project. The Mentor will make a report based
on his mentee’s performance while handling a project.
This could develop the management skill and social skills of the employees as he may learn
to deal with high level management work. Not only that, this also develops the leadership
skill of the employee. The programme would take about 6 months to allow mentor to
evaluate the overall performance of the mentee and allow mentee to improve himself
during the training.

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INTERVIEW ACTIVITIES
Now that we understood what the trainees will be doing as well as the criteria required
for the job, we have planned three different activities to test out if the candidate is
suitable for the management job.
Activity 1: Resume & Test through E-mail
The candidate is allowed to give us their resume and portfolio to allow us to
understand their capability.
Basic construction safety and construction law test will be sent to them after the
resume is received from them. The purpose of this is to test their basic construction
knowledge in the subject of safety and law. The test will be conducted in MCQ format
with time limit given. The marks will be considered as a form of selection for the next
activity.
An essay question will also be provided; which is relevant with the current economical
state. This is to test the candidate’s understanding towards current economical state of
Malaysia and how it would affect the property developing industry as a whole. The
question will not be marked but it could enhance the candidate resume should it be
answered wisely and with proper facts. It also proves writing skills of the candidate.
Activity 2: Face to Face Interview
The reason to this interactive interview is to allow interviewer to observe the
interviewee’s behaviour.
The question asked would be based on candidates’ enthusiasmtowards the job and
how well they are in expressing themselves. It is important to be passionate as a leader
since it could influence the employees working for him/her.
We have created a list of basic questions in hopes to understand the candidate in
different aspect:

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Question:Whydoeshe or she isinterestedinthisposition?
Reason:To understandtheirinteresttowardthisjob.
Question:Whatwill make hersuccessinthisfield?
Reason: To knowher motivatingfactor.
Question:Whatdoesmanagementmeanttothem?
Reason:To acknowledge ustheirunderstandingtowardthe jobthemapplying.
Question:Howdohe/she seesandfeelswhentheyare inthispositionof job?
Reason:To have a scenarioof he/herpicture towardtheirjobs.
Question: What will they do when the employee performance does not match their expectation?
Reason:To have a betterunderstandingtheycommunicationwayof solvingproblems.
Question:Whyshouldwe employyou?
Reason: To let the candidate to express more about themselves, what are they good at, why
theyare qualifytothisjob.
Candidate that behave poorly in terms of body language and tone during the face to face
interview will be eliminated after this activity.
Activity 3: Scenario Presentation
In this activity, candidate will be assign to ready a presentation about a scenario given by
interviewer within 30 minutes. The scenario will base on problems that a real project
manager faces.
Candidates will be provided a scenario as a project manager. They will then present how
they will react towards the problem faced such as:
~What is the solution when project lack of human resource to finish up on time?
~What is the solution when there is an issue of supplying materials?
~Emergency happened in site
~How they communicate with their teammates when problems happened?
And more

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Through this activity, we can observe candidate’s critical thinking skills, problems solving
skills and communication skills. More importantly, we will be able to observe and
understand the candidates’ thinking process.
As you can see our company are more on interacting learning, therefore the HR manager
are requested to join every interact activity in the company. The best mentor will be
selected by the HR manager; the best mentor will be rewarded monthly as a motivation of
employees sharing their learning experience.

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Task 3
INFORMATION TECHNOLOGY
Before I explain how Dreamcast uses Information Technology to manage the
information of the company and gain competitive advantage. It is necessary to
understand the definition of Information Technology and Information Management.
IT means the computer-based electronic systems that help individuals and
organizations assemble store, transmit process and retrieve data and information.
Bringing the most obvious benefit by lowering cost and ultimately increases the
efficiency, Information management (IM) is the collection and management of
information from varies sources and the delivery of that information. Besides, IMhelp
in taking the useful information as opportunity to assist in decision making.
Software
 Accountant (UBS)
 Quantity Surveyor, Civil Engineer and Architect (BIM)
 Filing System (Google drive)
 Marketing (Social media)
UBS
The top rated accounting software in Malaysia that is suitable for little and medium
enterprises. It is exceptionally designed to develop with your accounting needs, taking care
of the requests of new companies and also bigger and more mind boggling organizations.
From planning of AP, AR, GL to churning financial related reports to incorporation choices
with Payroll and Inventory system, you're accounting undertakings are presently so much
less complex and you have better control over your funds.
This product is extremely helpful to accountant on the grounds that this product included
speedy access process flow for accounting: an arrangement of fast get to undertaking flows
will be shown on the new dashboard, can execute a task by tapping on the procedure flow
catch to directly access to the entry screen. This quick access will help to speed up entry by

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avoiding having to go few levels to call up the entry screen itself. This is additionally
extremely valuable for new clients to have a quick start while getting acquainted with the
system. The quick access process flows are assembled by the following segments: General,
Debtors, Creditors, Transactions and Reports. Users can now add up to 30 shortcuts to
access frequently used items. Furthermore, this product additionally contained dashboard
for accounting. The following key performance indicator (KPI) are available in the system:
Cost for 12 months – chart, Expenses for 12 months – chart, Net profit for 12 months – chart,
Profit and Lost for 12 months – chart, Revenue for 12 months – chart, Top 10 overdue
suppliers, Top 10 overdue customers. So that, our accountants can calculates everything
about the company easily and faster. This may save cost and save time too because there
are no more over time for accountants.
BIM
Building Information Modelling (BIM) is a computerized representation of the physical and
practical qualities of a facility. A BIM is a shared knowledge resource for information about a
facility, forming a reliable basis for decisions during its life-cycle; defined as existing from
earliest conception to demolition. A basic premise of BIM is collaboration by different
stakeholders at different phases of the life cycle of a facility to insert, extract, update or
modify information in the BIM to support and reflect the roles of that stakeholder.
BIM analysis software that helps forward-looking our company to produce faster, better and
cheaper projects. BIM analysis software helps Architects, Engineers, Quantity Surveyors,
Constructors and Owners predict actual building costs and project schedules prior to
construction. Our solution enables the project team members to instantly estimate costs
and schedules their virtual model during the different design phases of the project.
Filing System
Construction projects require special filing because the documentation for each project
becomes part of the public record. Also, project documents should once in a while be
conveyed to external meetings and must be housed with the goal that they are not by
chance lost. Construction companies frequently work with a binder system and in addition a

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drawer filing systemwhere outlines are held. A single project may require a series of binders
that can be labelled according to their purpose, such as "accounting" or "legal."
The filing systemof our company is set up based on several categories, the alphabetical
order, the date of document as well as to which client the documents belongs to. The name
of the client’s company are arranged in alphabetical orders and within the files of each
clients, their documents are being arranged based on the dates. For instance, from the
latest document that is being processed to the oldest.
Besides the old modern filing system, our company also implement the information
technology as a filing system. We recorded all our documents of company and upload to
Google drive. This can minimize the time to search the file. The documents are uploaded will
not be destroyed. Google drive can be uploaded a lot of documents because the space of it
is very huge. It is a very convenient way to save documents. For example, all the documents
can be downloaded for meeting, references, measuring and recording. A good filing system
allows us to track back our documents easily and minimize the amount of time.
Social Media
Social media played a very important role to promote our company’s products. First of all,
build our own company’s website. Social media is a long-term commitment. Our company
will hire an administration trainee that graduated from IT course to joining it into day by day
routine and posting or interfacing with individuals on most days. Having a blog or a
Facebook page that is not kept up (or inadequately kept up) is more terrible than not having
one by any stretch of the imagination. Social media at its best is a two-way conversation, a
way to meet and interact with others who care about the same things as other.
After as of now made a static site and need something that is upgraded all the more as
often as possible, beginning a website is an extraordinary approach to include fresh content.
Our company may have even manufactured the website with free blogging programming
like web blog spot Our company will update status or break on any tasks are taking a shot at,
repost news articles or web content that is pertinent to our company's items and may be of
enthusiasm to customers, reports from conferences or meetings that you go to that have
relevant content. This includes requests for information or opinions about your project.

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Other than utilizing blogging websites for advertising, our company would also use
Facebook as our online networks to advertise our company's products. Facebook is a
standout amongst the most broadly utilized informal communities, gloating more than 500
million active users around the globe – it's difficult to overlook. Our company will
connections to any blog entries about our company, connections to any audits of our
company's project, interviews with our company, articles or web content that may be of
enthusiasm to the general population who like our company's task and data of our company.
Competitive Advantage
It is essential to realize that that use of information technology can help company gain
competitive advantage in the construction industry. Let’s take Dreamcast as our example;
the use of BIM hastens the process of tendering and measuring. Not only does this
decreases the cost required every time a tendering is needed, it also save time and reduce
labour cost. In a way, this creates a cost advantage for our company because it reduces the
cost in the midst of the chain. In another sense, it could also form differentiation from other
company because BIM is not software that is widely used in Malaysia due to its high initial
cost. We believe that starting off right would be the correct way to approach the property
developing industry. As we have mentioned in our mission, we intend to ‘Increase
stakeholder value and dominate market share in shortest time conceivable.’ And thus we
believe investment for these software are not just an addition, it’s a necessity in order to
reach our goal.
As mentioned before, it also transforms risk to opportunity and ultimately changes the
Porter’s Five Force. Due to differentiation, we have more power than rivals as well as
lowering the power of bargaining of buyer. Since we have bought the latest updated version
of all the software, it will take a long time to be substituted by other software that is either
equivalent or more powerful than the one we currently own thus decreasing the possibility
of substitution to none.

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REFERENCE
1. Smith.D (2007), ‘An introduction to Building Information Modeling (BIM)’, JBIM.
vol.14, p12-15
2. Angel.J (2010), ‘Using Social Media to Promote Your Project’. Available at
http://aidandabet.org/work/entry/how-to-use-social-media-to-promote-your-
project/ (accessed on 11/16/2015)
3. Jennifer.K, ‘How to Manage Filing Systems for Construction Projects’, available at
http://www.ehow.com/how_7713245_manage-filing-systems-construction-
projects.html (accessed on 11/16/2015)
4. B.C, Burrow. (n.d.). Information technology—Its impact on property development.
Retrieved November 18, 2015, from http://ac.els-cdn.com/0024630184901912/1-
s2.0-0024630184901912-main.pdf?_tid=f5f525ac-86ac-11e5-a500-
00000aab0f01&acdnat=1447051492_7672fd66fa04b085bea06d9b3c408d63
5. The essentials of power, influence, and persuasion. (2006). Boston, Mass: Harvard
Business School Press ;.
6. Betts, M. (1999). Strategic management of IT in construction. Malden, Mass.:
Blackwell Science.
7. Crotty, R. (2012). The impact of building information modelling: Transforming
construction. Abingdon, Oxon: Spon.

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APPENDIX
The overall team was divided to two smaller groups based on Task 3 and Task 2 with Liew
Yong Sheng and Steven Chan Kai Tiong being the manager of the smaller group respectively.
The smaller group are supervised by the leader, Liew Yong Sheng.
Due to the fact that Task 1 is regarding the company identity as a whole, it is only natural for
all of us to come up with the statements and organisation structure.
Liew Yong Sheng Elected leader of the group
Compose report and slides
Designer for Dreamcast Logo
Manager for Task 2
Responsible for Task 1 and Task 3
100%
Steven Chan Kai Tiong Manager for Task 2
Responsible for Task 1 and Task 2
100%
Herbert Liew Fung Zhean Responsible for Task 2 and Task 1
Time Keeper and Meeting Organiser
100%
Lai Choon Feng Responsible for Task 3 and Task 1 100%
Chong Zit Man Responsible for Task 2 and Task 1 100%
Yee Algel Responsible for Task 3 and Task 1 100%
The reason why I gave everyone 100% is because they did exactly what I wanted them to do
and amend their work after I don’t see fit. Personally, even though this is not the most
effective group, I find this is one of the most efficient group I have worked with.