Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601

1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE FALL 2017
PROGRAM Masters of Business Administration - MBA
SEMESTER II
SUBJECT CODE & NAME MBA203 - Marketing Management
BK ID B1629
CREDITS 2, 4
MARKS 30
Note: Note –The Assignment is divide into 2 sets. You have to answer all questions in both sets.
Average score of both assignmentsscoredby you will be consideras your IA score.Kindlynote that
answers for 10 marks questions should be approximately of 400 words.
ASSIGNMENT SET-1
Question. 1. Define Marketing and various marketing orientations.
Answer: The concept of marketing has evolved over time. Whilst in today’s business world "the
customer is king". In the past this was not the case, some businesses put factors other than the
customer first. This article examines factors
Question. 2. Explain the Traditional and Modern Ps of Marketing
Mix.
Answer: Marketing is a continually evolving discipline and as such can be one that companies find
themselvesleftverymuchbehindthe competitionif theystandstill fortoolong.One example of this
evolutionhasbeenthe fundamental changestothe basicMarketingmix.Where once therewere4Ps
to explainthe mix,nowadaysitismore commonlyacceptedthatamore developed7Psaddsa much
neededadditional layerof depthtothe MarketingMix withsome theoristsgoingevengoingfurther.
Question. 3. Explain the various stages involved in Consumer
Decision Making Process. Support your answer with a proper
diagram showing the Consumer Decision Making Process.

2. Answer:Anindividualwhopurchasesproductsand servicesfromthe marketforhis/herownpersonal
consumption is called as consumer.
Tounderstandthe complete processofconsumerdecisionmaking,letusfirstgothroughthefollowing
example:
Tim wentto a nearbyretail store to buy a laptopfor himself.The store managershowedhim all the
latest models and after few rounds of negotiations, Tim immediately selected one for himself.
In the above example Tim is the consumer and
ASSIGNMENT SET-2
Question. 1. Explain Product Life Cycle (PLC)
Answer: As consumers,we buymillionsof productseveryyear.Andjust like us,these productshave
a life cycle. Older, long-established products eventually become less popular, while in contrast, the
demand for new, more modern goods usually increases quite rapidly after they are launched.
Because most companies understand the different
Question. 2. What are the various Factors Affecting Price Decisions?
Answer: The influencing factors for a price decision can be divided into two groups:
Factors Affecting Pricing Decisions
(A) Internal Factors:
1. Organisational Factors: Pricing decisions occur on two
Question. 3. What do you mean by Personal Selling? What are the
various nature of personal selling? What are the various personal
selling approaches?
Answer: Personal-selling or salesmanship are synonymous terms; with the only difference that the
formertermisof recentorigin,whilethe lattertermhasbeentraditionallyinusage,inthecommercial
world.
Since a salesman, in persuading a prospect to buy a certain product, follows a personal approach;
salesmanship, in the present-day-times in often popularly called as personal selling.

3. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601