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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM BAJM
SEMESTER 5
SUBJECT CODE & NAME BJ0058 – MEDIA CRITICISM
BK ID B1525
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. Discuss the present day scenario of Social Darwinism.
Answer: The year 2009 marks the bicentennial anniversary of Charles Darwin's birth and the
sesquicentennial anniversaryof hisbookOn the Originof Speciesbeingpublished.One hundredfifty
yearshave passedsince the dawn of evolutionaryscience,andmanyare still fightingagainstitwhile
others are working to prove it correct. It was Darwin that first directed our attention to nature and
said"that is where we are from."As of today,the studiesonthe natural worldhave progresseda lot
withbetterunderstandingaboutadaptation,geneticdriftandmutation.We are becomingmore and
more environment friendly as Charles Darwin wanted
Question. 2. Discuss media awareness and its basic principles.
Answer: Media literacyisa repertoire of competenciesthatenable people toanalyze,evaluate,and
create messages in a wide variety of media modes, genres, and formats.
The terms 'media literacy' and 'media education' are used synonymouslyin most English-speaking
nations.Manyscholarsandeducatorsconsidermedialiteracytobe anexpandedconceptualizationof
literacy. In 1993, a gathering of the media
Question. 3. Write a detailed note on Media and Our Culture.

2. Answer: We humans are a bunch of manipulatable species where the media feeds off this ever-
growingtraitthatlieswithinusall.Itaffectsusinsomanywaysbothconsciouslyandotherwise,where
half the time we aren't aware of what it is doing to us.
The biggest tool in the media that generates revenue by the millions everyday, is advertising. It is a
creature like no other in the media world, that reaps in the big bucks. We'll take a look at how the
media affects our culture by an overview of the pros
Question. 4. Discuss the key concepts of mass media and popular
culture.
Answer:Historically,popularculture hasbeencloselyassociatedwithmassmediathatintroduceand
encourage the adoption of certain trends. We can see these media as “tastemakers”—people or
institutions that shape the way others think, eat, listen,drink,dress and more. Similar in some ways
to the media gatekeepers discussed above, tastemakers can have huge influence. For example, The
New York Times’ restaurant and theater reviews
Question. 5. Write a long note on social analysis of media
experience.
Answer: A social problem is a situation that is viewed by some community members as being
undesirable. In a businesscontext, examples of social problems include outsourcing jobs to another
country,customerdataprivacyand wastingenergy.Socialanalysis,whichistopic-driven,canaddress
suchissuesthroughqualitative researchorquantitativemultivariateapproaches.Multivariateanalysis
is a field of statistical analysis and data analytics that deals with variables and their relationships.
Question. 6. Discuss violence in the media.
Answer: The studyof violence inmassmediaanalyzesthe degree of correlationbetweenthemesof
violence inmediasources(particularlyviolence invideogames,televisionandfilms) withreal-world
aggression and violence over time. Many social scientists support the correlation. However, some
scholarsargue that mediaresearchhasmethodologicalproblemsandthatfindingsare exaggerated.
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