Leading senior care content team shares advice for hiring the right copywriting partner for your assisted living or home care business.

1. 7 TIPS FOR HIRING THE RIGHT
SENIOR LIVING OR HOME CARE
COPYWRITER

2. ARE YOU TRYING TO FIND A COPYWRITER?
The senior care industry is complex. Hiring a
writer from outside our industry is – to put it
bluntly – a bad idea.
The learning curve in our industry is a steep
one. Think about the time it understand each
level of care or what an ADL is or why
spending only two nights in a hospital
prevents Medicare from paying for rehab in a
skilled nursing community.
That is our first tip for finding the right
senior care copywriter…

3. TIP #1:
HIRE A WRITER WITH INDUSTRY EXPERIENCE
• Ask potential copywriters for a bio or
resume that highlights the amount of time
they have spent in communications or
market development roles in the industry.
• The best candidate will have a
combination of experience across the full
continuum of senior care.
• Copywriters who have an important
industry credential like Certified Senior
Advisor (CSA) are a bonus.
Photo Credit

4. TIP # 2:
ASK ABOUT THEIR SEO EXPERIENCE
• Are they a certified SEO copywriter?
• Where did they get their certification?
• How do they keep up with the
constant changes Google makes?
• HINT: Use the content and SEO
terminology in this article to test out
what they know. Pick a few terms and
fire away…

5. TIP # 3:
ASK FOR WRITING SAMPLES
• Make sure they provide aging services or
senior care specific samples of their work.
• Ask for at least 3 to 5 samples.
• Be certain to give them a deadline for
submitting the required number of
samples and bio/resume.
• Both will help you evaluate their writing
skills, as their ability to meet your
deadlines.

6. TIP # 4:
DON’T BASE YOUR DECISION ON LOWEST PRICE
• SEO copywriters who
have senior living and
home care experience
are in demand!
• The best ones won’t be
the lowest priced. But in
the end, they will save
you time and money while
helping you increase
revenue.

7. TIP # 5:
CHECK OUT THE WRITER’S WEBSITE & BLOG
• This is a big tell when choosing a writer…
• Is their site well-written?
• Does it have personality that engages you?
• Is their blog relevant to the aging services and
senior care industry?
Photo
Credit

8. TIP # 6:
DO YOU LIKE THEM?
• Hiring a top-notch senior care content writer should
be thought of as an on-going relationship.
• Writing isn’t a one-time project. You will need on-
going, fresh content to be successful.
• Is this person someone you can picture as a
virtual team member?

9. TIP # 7:
DO THEY UNDERSTAND CONTENT MARKETING?
• The writer you hire should understand
content marketing strategy and the senior
care decision journey.
• As the candidates how they develop their
editorial calendar, what their philosophy on
quality senior care content is, and how they
balance trending topics with evergreen
senior care content.

10. TA DA!
If you follow the 7 tips we’ve outlined, you should be
able to find a content development partner who will
help your online connections and engagement with
adult children grow…

11. Visit
The Senior Care Specialists at:
www.TheSeniorCareSpecialists.com
to learn why our team of
industry insiders, SEO certified
copywriters, and Certified Senior
Advisors (CSA) are uniquely
qualified to support your assisted
living and home care content
marketing goals!