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Learning Team Assignment: Business Cycles, Economic
Shocks, and Restoring EquilibriumPurpose of Assignment
The Week 2 assignment is designed to stimulate learner
research and discussion of the pros and cons of market based vs.
government provided solutions to major economic needs.
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student examined one case of significant government
intervention as it relates to the student’s current industry of
employment or an industry in which they are interested in
working. Examples of intervention programs include, but are
not limited to:
· US agriculture support programs
· Low income support programs (Food Stamps, Earned Income
Tax Credit, Child Tax Credit, and Temporary Assistance to
Needy Families)
· Medicaid, Children's Health Insurance Program, Obamacare
· Low income rent controls and housing vouchers
· Government promoting renewable energy sources,
discouraging fossil fuel sources
The student described the intervention and detailed its history.
The student analyzed the arguments for government intervention
as opposed to arguments for market based solutions.
The student examined the types of people who may be helped
and who may be hurt by the selected government intervention.
The student examined externalities and/or unintended
consequences of such intervention.
The student determined the cost trend of the intervention
program since its implementation.
The student evaluated the success or failure of the intervention
in achieving its objectives and developed conclusions.
The student defended the use of or discontinuation of the
selected intervention.
The presentation includes relevant media and visual aids that
are consistent with the content.
The presentation consists of 16 slides and is appropriate for the
audience.
Total Available
Total Earned
3
#/3
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The presentation uses a proper layout with effective headings,
fonts, styles, font sizes, and white spaces.
The presentation recognize intellectual property using in-text
citations and a reference slide.
The presentation includes an introduction and conclusion which
previews and reviews major points.
The presentation includes major points that are stated clearly,
organized logically, and supported by specific details,
examples, or analysis.
The presentation follows proper rules of grammar and usage
including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
6
#6
Additional comments:
HOSP 1015: Managing Hotel Guest Experience
Tri Party Relationship Case Study
In this assignment, you will read a brief case study, and then
using what you have learned in the course, answer the questions
given.
The Case of the Unhappy Owner:
The State Employees Retirement Fund (SERM) invests funds for
the benefit of it’s retiring members. Typically, these funds
must be invested for long periods of time and must grow well
over that time, so that when the SERM members retire, the
money will be available to benefit it’s members. The fund
invests in a variety of things, including stocks, bonds, and real
estate. The fund has over $500 Million dollars invested.
One of the assets the SERM purchased two years ago was a 250
Room hotel property. The property was only 3 years old when
it was purchased, but it had not been performing well and as a
result, SERM was able to purchase the hotel at a reasonable
price. The investment objective of SERM was to find a global
brand to franchise the property and a management company to
operate the hotel. SERM plans to hold the asset for 10 years, at
which time they want to sell it and use the profits to pay
retirement benefits. The hotel will increase in value as profit
and cash flow increase. If profit and cash flow do not increase,
the hotel will not increase in value.
SERM hired a professional Hotel Asset Management (HAM)
company to assist them in the selection of a brand and a
management company, and to generally oversee the operation of
the hotel. HAM conducted a bidding event where both the
global brands and the management companies who wished to
brand/manage the hotel presented their business plans. The
plans included market share achievement, profit achievement
(based on the market share achievement), fees, costs, and the
additional investment which would be required by SERM over
the term of their ownership to maintain and renovate the
property at years 5 and 10. These renovation cycles were
consistent between all of the brands.
Following the presentations, HAM recommended the Omega
brand to both franchise and manage the property. This was
based on the promises Omega made regarding their ability to
deliver market share and profitability, and their overall costs,
including the estimate for renovations in years 5 and 10. SERM
accepted that recommendation and entered into a Franchise
agreement and a Management agreement with Omega.
HAM further recommended that SERM enter into the two
agreements separately, and that the management agreement and
the franchise agreement both have termination clauses in them
which would allow SERM to terminate either or both of the
agreements if Omega did not perform as they had promised.
It is now 2 years later, and Omega has not delivered all that it
promised. SERM is reviewing the results of the hotel operation
with Omega and HAM in a meeting which will determine
whether or not SERM will cancel the Franchise Agreement, the
Management Agreement, or both. If they cancel either of these,
SERM will need to bring in another management company, or
change the brand of the hotel, or both.
Here are the high level performance measurements Omega has
achieved.
Item
Original Projection
Current Achievement
Forecast of Market Occupancy
75%
71%
Market Share (Occupancy)
103%
103%
Profit Margin
32%
30%
Guest Satisfaction
85%
87%
Renovation Estimate year 5
$7,500 Per Room
$7,650 Per room.
Omega argues that they have achieved the market share they
agreed to, but that demand in the market has fallen below their
estimate when they signed the contract. This slower market has
contributed to their decrease in profit margin. They have
controlled their variable costs well, but the lower revenue
makes it impossible to achieve the profit margin they originally
projected. They also point to better than promised guest
satisfaction as a long term asset to the hotel. The cost estimate
for the renovation that will be upcoming in Year 5 is up slightly
because the “new” rooms will include an upgraded LCD
television with streaming internet access – based on a recent
brand standard change Omega made.
After listening to the presentation, SERM and HAM dismiss
Omega and discuss whether or not they should fire Omega as
the manager and bring in another management company. They
must also discuss whether they should terminate the franchise
agreement with Omega and change the brand of the hotel in an
attempt to improve performance.
Two questions for you to answer:
1. Based on the information given in the case, would you
terminate Omega as the management company? You need to list
and describe three reasons why you would (or would not) do so.
2. Based on the information given in the case, would you
terminate Omega as the brand (and management company) and
select another brand? You need to list and describe three
reasons why you would (or would not) do so.
Requirements:
1. A word document.
2. Margins 1 inch on each side and 1.5 inches top and bottom.
3. Font, 12 point Times New Roman or Calibri only.
4. Professional language.
5. No spelling or grammar errors.
6. No length requirement, but you must completely and
comprehensively answer the question and defend your position
with at least three fully described reasons.
Learning Team Assignment Business Cycles, Economic Shocks, and Re.docx

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Learning Team Assignment Business Cycles, Economic Shocks, and Re.docx

  • 1. Learning Team Assignment: Business Cycles, Economic Shocks, and Restoring EquilibriumPurpose of Assignment The Week 2 assignment is designed to stimulate learner research and discussion of the pros and cons of market based vs. government provided solutions to major economic needs. Grading Guide Content Met Partially Met Not Met Comments: The student examined one case of significant government intervention as it relates to the student’s current industry of employment or an industry in which they are interested in working. Examples of intervention programs include, but are not limited to: · US agriculture support programs · Low income support programs (Food Stamps, Earned Income Tax Credit, Child Tax Credit, and Temporary Assistance to Needy Families) · Medicaid, Children's Health Insurance Program, Obamacare · Low income rent controls and housing vouchers · Government promoting renewable energy sources, discouraging fossil fuel sources The student described the intervention and detailed its history.
  • 2. The student analyzed the arguments for government intervention as opposed to arguments for market based solutions. The student examined the types of people who may be helped and who may be hurt by the selected government intervention. The student examined externalities and/or unintended consequences of such intervention. The student determined the cost trend of the intervention program since its implementation. The student evaluated the success or failure of the intervention
  • 3. in achieving its objectives and developed conclusions. The student defended the use of or discontinuation of the selected intervention. The presentation includes relevant media and visual aids that are consistent with the content. The presentation consists of 16 slides and is appropriate for the audience. Total Available Total Earned 3 #/3 Writing Guidelines Met Partially Met
  • 4. Not Met Comments: The presentation uses a proper layout with effective headings, fonts, styles, font sizes, and white spaces. The presentation recognize intellectual property using in-text citations and a reference slide. The presentation includes an introduction and conclusion which previews and reviews major points. The presentation includes major points that are stated clearly, organized logically, and supported by specific details, examples, or analysis. The presentation follows proper rules of grammar and usage including spelling and punctuation. Total Available
  • 5. Total Earned 3 #/3 Assignment Total # 6 #6 Additional comments: HOSP 1015: Managing Hotel Guest Experience Tri Party Relationship Case Study In this assignment, you will read a brief case study, and then using what you have learned in the course, answer the questions given. The Case of the Unhappy Owner: The State Employees Retirement Fund (SERM) invests funds for the benefit of it’s retiring members. Typically, these funds must be invested for long periods of time and must grow well over that time, so that when the SERM members retire, the money will be available to benefit it’s members. The fund invests in a variety of things, including stocks, bonds, and real estate. The fund has over $500 Million dollars invested. One of the assets the SERM purchased two years ago was a 250
  • 6. Room hotel property. The property was only 3 years old when it was purchased, but it had not been performing well and as a result, SERM was able to purchase the hotel at a reasonable price. The investment objective of SERM was to find a global brand to franchise the property and a management company to operate the hotel. SERM plans to hold the asset for 10 years, at which time they want to sell it and use the profits to pay retirement benefits. The hotel will increase in value as profit and cash flow increase. If profit and cash flow do not increase, the hotel will not increase in value. SERM hired a professional Hotel Asset Management (HAM) company to assist them in the selection of a brand and a management company, and to generally oversee the operation of the hotel. HAM conducted a bidding event where both the global brands and the management companies who wished to brand/manage the hotel presented their business plans. The plans included market share achievement, profit achievement (based on the market share achievement), fees, costs, and the additional investment which would be required by SERM over the term of their ownership to maintain and renovate the property at years 5 and 10. These renovation cycles were consistent between all of the brands. Following the presentations, HAM recommended the Omega brand to both franchise and manage the property. This was based on the promises Omega made regarding their ability to deliver market share and profitability, and their overall costs, including the estimate for renovations in years 5 and 10. SERM accepted that recommendation and entered into a Franchise agreement and a Management agreement with Omega. HAM further recommended that SERM enter into the two agreements separately, and that the management agreement and the franchise agreement both have termination clauses in them which would allow SERM to terminate either or both of the
  • 7. agreements if Omega did not perform as they had promised. It is now 2 years later, and Omega has not delivered all that it promised. SERM is reviewing the results of the hotel operation with Omega and HAM in a meeting which will determine whether or not SERM will cancel the Franchise Agreement, the Management Agreement, or both. If they cancel either of these, SERM will need to bring in another management company, or change the brand of the hotel, or both. Here are the high level performance measurements Omega has achieved. Item Original Projection Current Achievement Forecast of Market Occupancy 75% 71% Market Share (Occupancy) 103% 103% Profit Margin 32% 30% Guest Satisfaction 85% 87% Renovation Estimate year 5 $7,500 Per Room $7,650 Per room. Omega argues that they have achieved the market share they agreed to, but that demand in the market has fallen below their estimate when they signed the contract. This slower market has contributed to their decrease in profit margin. They have
  • 8. controlled their variable costs well, but the lower revenue makes it impossible to achieve the profit margin they originally projected. They also point to better than promised guest satisfaction as a long term asset to the hotel. The cost estimate for the renovation that will be upcoming in Year 5 is up slightly because the “new” rooms will include an upgraded LCD television with streaming internet access – based on a recent brand standard change Omega made. After listening to the presentation, SERM and HAM dismiss Omega and discuss whether or not they should fire Omega as the manager and bring in another management company. They must also discuss whether they should terminate the franchise agreement with Omega and change the brand of the hotel in an attempt to improve performance. Two questions for you to answer: 1. Based on the information given in the case, would you terminate Omega as the management company? You need to list and describe three reasons why you would (or would not) do so. 2. Based on the information given in the case, would you terminate Omega as the brand (and management company) and select another brand? You need to list and describe three reasons why you would (or would not) do so. Requirements: 1. A word document. 2. Margins 1 inch on each side and 1.5 inches top and bottom. 3. Font, 12 point Times New Roman or Calibri only. 4. Professional language. 5. No spelling or grammar errors. 6. No length requirement, but you must completely and comprehensively answer the question and defend your position with at least three fully described reasons.