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Marketing Solutions
Product Overview




www.receipt.com
                      | Page 1
Introduction

• SmartReceipt transforms your existing
  POS and printer infrastructure into a
  powerful, centrally controlled marketing
  medium
• We leverage unique customer
  transactional data to tailor the most relevant
  messages and offers for each guest
• By connecting brands with their customers in
  a smart new way, SmartReceipt Marketing
  solutions help retailers generate revenue,
  increase guest frequency and improve
  customer satisfaction

                                                   | Page 2
SmartReceipt Media just got smarter
SmartReceipt Facts:
• 3x greater coupon redemption rates than
  traditional coupons, with 10x shorter
 expiration periods

• 91% of customers read “most or all” of their
 SmartReceipt

• 88% of guests report that SmartReceipt
 helps them ‘better understand their offerings’

• 90% of guests ‘like or love’ their
 SmartReceipt

                                                  | Page 3
Centralized Management

• SmartReceipt is managed entirely from a secure online
  account at Receipt.com
• The product accommodates chains of all shapes and
  sizes with no in-store interaction required
• SmartReceipt’s easy-to-use interface makes creating,
  scheduling, and launching new content simple
• Launch or modify a campaign nationwide in
  just 5 minutes
• SmartReceipt’s flexible enterprise hierarchy and multi-
  level content control allows the system to mirror your
  organization's structure


                                                            | Page 4
Dynamic Coupons Not Your Ordinary Coupons

• Dynamic Couponing is the most popular
  SmartReceipt Marketing feature
• It is excellent at increasing guest frequency,
  promoting new products and improving day
  part sales
• Unlike traditional couponing mediums that
  require lengthy static expiration dates,
  SmartReceipt Dynamic Coupons have fluid
  expirations dates based on print date
• Simply set expiration periods in days or hours
  and SmartReceipt auto-populates the
  expiration in the coupon

                                                   | Page 5
SmartReceipt Coupons Vs. Traditional Coupons




                                               | Page 6
Message Rotations Keeping the receipts engaging

• It is important that your SmartReceipt
  delights your guests visit after visit.
  So in addition to targeting, you can
  rotate and randomize bundles of
  content to keep your guests’
  experience fresh
• Your customers will receive different
  combinations of unique messages
  and offers, even if their behavior
  remains constant from day to day
• Once set up, it works on auto-pilot



                                              | Page 7
Smart Targeting
Reach the right customer with the
right message at the right time

• SmartReceipt’s innovative targeting
  capabilities put a wealth of unique
  targeting metrics at your fingertips
• Dynamically trigger messages or
  promotions based on
     •   Products purchased
     •   Dine-in, take out, drive-thru
     •   Location (geography based)
     •   Time of day (scheduling)
     •   Total purchase amount
     •   Loyalty membership


                                         | Page 8
Real-time Analytics

• SmartReceipt gives your organization unique
  access to real-time data in order to track your
  marketing campaign results
• This allows you to react quickly to customer
  response and maximize the performance of
  your marketing campaigns




                                                    | Page 9
Marketing Solutions Overview
                               | Page 10

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SmartReceipt - Marketing Solutions

  • 2. Introduction • SmartReceipt transforms your existing POS and printer infrastructure into a powerful, centrally controlled marketing medium • We leverage unique customer transactional data to tailor the most relevant messages and offers for each guest • By connecting brands with their customers in a smart new way, SmartReceipt Marketing solutions help retailers generate revenue, increase guest frequency and improve customer satisfaction | Page 2
  • 3. SmartReceipt Media just got smarter SmartReceipt Facts: • 3x greater coupon redemption rates than traditional coupons, with 10x shorter expiration periods • 91% of customers read “most or all” of their SmartReceipt • 88% of guests report that SmartReceipt helps them ‘better understand their offerings’ • 90% of guests ‘like or love’ their SmartReceipt | Page 3
  • 4. Centralized Management • SmartReceipt is managed entirely from a secure online account at Receipt.com • The product accommodates chains of all shapes and sizes with no in-store interaction required • SmartReceipt’s easy-to-use interface makes creating, scheduling, and launching new content simple • Launch or modify a campaign nationwide in just 5 minutes • SmartReceipt’s flexible enterprise hierarchy and multi- level content control allows the system to mirror your organization's structure | Page 4
  • 5. Dynamic Coupons Not Your Ordinary Coupons • Dynamic Couponing is the most popular SmartReceipt Marketing feature • It is excellent at increasing guest frequency, promoting new products and improving day part sales • Unlike traditional couponing mediums that require lengthy static expiration dates, SmartReceipt Dynamic Coupons have fluid expirations dates based on print date • Simply set expiration periods in days or hours and SmartReceipt auto-populates the expiration in the coupon | Page 5
  • 6. SmartReceipt Coupons Vs. Traditional Coupons | Page 6
  • 7. Message Rotations Keeping the receipts engaging • It is important that your SmartReceipt delights your guests visit after visit. So in addition to targeting, you can rotate and randomize bundles of content to keep your guests’ experience fresh • Your customers will receive different combinations of unique messages and offers, even if their behavior remains constant from day to day • Once set up, it works on auto-pilot | Page 7
  • 8. Smart Targeting Reach the right customer with the right message at the right time • SmartReceipt’s innovative targeting capabilities put a wealth of unique targeting metrics at your fingertips • Dynamically trigger messages or promotions based on • Products purchased • Dine-in, take out, drive-thru • Location (geography based) • Time of day (scheduling) • Total purchase amount • Loyalty membership | Page 8
  • 9. Real-time Analytics • SmartReceipt gives your organization unique access to real-time data in order to track your marketing campaign results • This allows you to react quickly to customer response and maximize the performance of your marketing campaigns | Page 9